RadioInsight

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WRKN Expands Focus To Baton Rouge; Moves To Gold Based Country

Posted: 22 Apr 2016 01:12 PM PDT
https://radioinsight.com/blog/headli...based-country/

Cumulus Country 92.3 Nash-FM WRKN LaPlace/New Orleans LA is expanding its
presence to target the adjacent Baton Rouge market while tweaking its
programming towards a mix of 1990s and current songs. WRKN is located
halfway between the two cities, but has always focused its programming
towards New Orleans. The new shift comes with a positioning change to The
Gulf Souths Country Giant. Joining the station for middays is Scott Innes.
Innes spent fifteen years at iHeartMedia Country 101.5 WYNK Baton Rouge
prior to his exit in 2011. He also is a cartoon voice actor best known for
being the voice of many Hanna Barbera characters including Shaggy, Scooby
and Scrappy Doo. Cumulus Media announces that it will maximize its
programming of WRKN-FM, the biggest radio broadcast signal in Louisiana by
rebranding WRKN-FM as “The Gulf South’s Country Giant… New Orleans, Baton
Rouge… NASH FM 92.3�. The station was formerly branded as “NASH FM 92.3 New
Orleans’ New Country Leader�. WRKN-FM serves the New Orleans, LA, and Baton
Rouge, LA, Metro areas and the entire Gulf South, via a mammoth radio tower
that is 2,000 feet tall transmitting at 100,000 watts. As the station
re-brands, NASH FM 92.3 The Gulf South’s Country Giant will move from a
contemporary Country format to its new mass-appeal country format featuring
Country Gold programming, paired with today’s best country music. The
re-branded station’s core programming is centered in the ‘90’s golden age
of country music, and will also include current country artists, offering a
wide variety of country music with broad appeal among Persons 25-54. Core
artists will include: Garth Brooks, George Strait, Brooks Dunn, Toby
Keith, Dixie Chicks, Tim McGraw, Kenny Chesney, Keith Urban, Carrie
Underwood, Alan Jackson, and the Zac Brown Band. NASH FM 92.3 The Gulf
South’s Country Giant will play songs that country fans know, love and sing
along to. Award-winning Country radio personality Scott Innes kicked off
WRKN-FM’s next generation of great Country radio at 10AM on Thursday, April
21, 2016. Innes joins the new on-air line-up as Midday Personality, airing
weekdays from 10AM-3PM. The weekday line-up now features: 6AM-10AM:
America’s Morning Show with Blair Garner 10AM-3PM: Scott Innes 3PM-7PM:
Shawn Williams 7PM-Midnight: NASH Nights Live Midnight-5AM: Kix Brooks John
Boyle, Operations Manager/Program Director for NASH FM 92.3 said: “The Gulf
South’s Country Giant NASH-FM 92.3 now fills a huge void of country music
in New Orleans, Baton Rouge and everywhere in between and beyond. We’re
thrilled to welcome Scott Innes to Middays. Scott is a truly gifted
entertainer who is incredibly talented.� Innes said: “Like Zoinks! I cant
tell you how excited I am to be back behind the mic on the most powerful
radio station in south Louisiana playing the music that I love so much! And
with a company that truly understands Country Music!� Innes was awarded the
Lifetime Achievement Award from the Louisiana Association of Broadcasters
in 2008, and has also been honored for his professional achievements with a
Marconi Award, an ACM Award for Radio Personality of the Year, and a CMA
Award for Country Radio Broadcaster of the Year. He was also recognized as
Radio Personality of the Year by CRS. Innes is the only person to have won
three Golden Mike Awards from the Louisiana Association of Broadcasters. An
accomplished Country music writer, Innes wrote the Top 40 Country song
“Handprints on the Wall� for Kenny Rogers, and has written songs for Richie
McDonald of Lonestar, T. Graham Brown, Sammy Kershaw and others. Innes is
also a popular voice actor, and in 1997, became the official voice of
cartoon characters Scooby Doo and Shaggy for Warner Bros. He has voiced
Scooby Doo and Shaggy in over eight feature films, including the 2002
Warner Bros.’ live action film, “Scooby Doo�, as well as for 1000 talking
toys. He has also voiced more than 25 of the world-famous Hanna-Barbera
cartoon characters, including: Fred Flintstone, Barney Rubble, Yogi Bear,
Boo-Boo Bear, and Popeye.