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Old July 23rd 03, 07:17 PM
David Eduardo
 
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"Garrett Wollman" wrote in message
...
In article , WBRW

wrote:

Well, *second* all-sports station, since 620 WSNR is now only
"Sporting Radio News" when it feels like it. (Strange, but true -- a
"flagship" station that doesn't carry its own network's programming
most of the time.)


Word on the street is that Paul Allen is desperate to find a greater
fool to take the station off his hands. That's why they're brokering
it out -- it wasn't making them anything running SNR, and they want to
get it billing *something* in order to get a decent sale price.


Below certain billing levels, the value of stations like this is based, like
lobsters in a restaurant, on "makret price." No sane person would keep the
current programming, so billing is not material. The old day formula of 2.5
times billig or 8-10 times BCF are long gone.

Example: inferior, basin-floor limited Class B KFSG (now KXOL-FM) in LA with
no billing and a must-change format: $250 million.


 
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