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-   -   930 WPAT in NYC area now testing IBOC/"HD Radio" Digital AM (https://www.radiobanter.com/broadcasting/28091-re-930-wpat-nyc-area-now-testing-iboc-%22hd-radio%22-digital-am.html)

Ron Hardin July 17th 03 08:21 PM

930 WPAT in NYC area now testing IBOC/"HD Radio" Digital AM
 
Rich Wood wrote:

On 17 Jul 2003 06:16:23 GMT, (WBRW) wrote:

Also, the digital data sidebands -- that now extend all
the way from 915 through 945 kHz on the dial -- will now cause a
constant "hash" or loud static type of noise to nearby channels such
as 910, 920, 940, and 950 kHz, as well as a constant hiss in the
background of 930 WPAT's own signal.


With WOR I was unable to tell what the IBOC signal sounded like
because their signal was so strong I could receive it on my teeth.
WPAT is far weaker and I hear the same thing you hear from 910 to 950.
On my receivers it sounds like square waves and buzzing on either
side. Hash lower and buzzing upper. Beyond 960 all is quiet so it
isn't dimmer or power line noise.

Rich


The FCC has an official modulation type for dimmer noise, A6 or something. As
a format it manages about a 2.3 share if you don't pack it with too many
commercials.
--
Ron Hardin


On the internet, nobody knows you're a jerk.


Robert Casey July 18th 03 05:42 AM

WBRW wrote:

For better or worse, the IBOC/"HD Radio" digital AM system is
currently only approved for daytime use. After sunset I will have to
check if WPAT resumes broadcasting a full-bandwidth AM Stereo signal
or not. The official sunset time is 8:30 PM, at which point WPAT's
digital signal has to be shut off, per FCC rules.


It's 10:30 PM and WPAT is not in stereo, and still sounds bad. I live
in Oradell NJ,
exit 165 off the GSP.







Drewdawg July 18th 03 05:42 AM

snipped for a smaller response
"WBRW" wrote in message
...
New Jersey's longest-running AM Stereo station, 930 WPAT in Paterson,
is now the first in the state -- and the second in the New York City
area -- to begin testing iBiquity's IBOC/"HD Radio" digital AM system.

Also, the digital data sidebands -- that now extend all
the way from 915 through 945 kHz on the dial -- will now cause a
constant "hash" or loud static type of noise to nearby channels such
as 910, 920, 940, and 950 kHz, as well as a constant hiss in the
background of 930 WPAT's own signal.

At my location in Somerset County, NJ, I hear WPAT's digital signal
causing a constant hiss in the background of 910 WRKL and 950 WPEN, as
well a loud "hash" on 920 kHz that severely degrades my reception of
otherwise perfectly clear WPHY, to the point where WPHY's signal is
only marginally intelligible. The "hash" on the other side of WPAT's
signal also prevents any chance of being able to receive 940 WADV.

IMHO this confirms what many of us believed from the beginning; IBOC is
incompatible with analog AM. When HD stations start stepping on local AM
second-adjacents, the time has come to re-think IBOC.

P.S.: read again
"as well as a constant hiss in the background of 930 WPAT's own signal."

There is no better proof that AM-IBOC is incompatible with regular AM
radios.




WBRW July 18th 03 06:40 PM

With WOR I was unable to tell what the IBOC signal sounded like
because their signal was so strong I could receive it on my teeth.
WPAT is far weaker and I hear the same thing you hear from 910 to 950.
On my receivers it sounds like square waves and buzzing on either
side. Hash lower and buzzing upper. Beyond 960 all is quiet so it
isn't dimmer or power line noise.


If you can't get enough of WPAT's noise-generating IBOC signal, try
1480 WZRC. As of 2:00 PM on Thursday afternoon, the IBOC was turned
on at that NYC station as well. Listeners of 1500 WGHT -- whose
transmitter is only 17 miles away from WZRC's -- will definitely not
be pleased when they tune in 1500 AM and hear a constant "HISSSSSSSS"
in the background. Yes, IBOC is currently daytime-only -- but so is
WGHT itself (to accomodate WTOP at night), so there's no escape!

Furthermore, 930 WPAT is a hodge-podge of time-brokered ethnic
programming, and 1480 WZRC is all-Chinese. Exactly what is the point
of broadcasting these zero-ratings, zero-advertiser, zero-listener
formats in IBOC digital?? And as for 710 WOR, most of its 85-year-old
listeners probably don't even know what "digital" means. Regardless
of its technical flaws, IBOC might have a chance if they put it on
something like Radio Disney (1560 WQEW), as an attempt to attract more
younger listeners to the AM band. Otherwise, it's just being wasted
on the type of listeners who haven't bought a new radio since 1974.


Steve Stone July 19th 03 08:33 PM


Otherwise, it's just being wasted
on the type of listeners who haven't bought a new radio since 1974.


Gee, isn't 1974 the official date when they stopped making real AM radios
and jammed everything into one 50 cent IC ?



Kristoff Bonne July 20th 03 12:05 AM

Gegroet,

Op Sat, 19 Jul 2003 19:33:02 +0000, schreef Charles Hobbs:
There is no better proof that AM-IBOC is incompatible with regular AM
radios.


How would DRM (as tested on the shortwave bands) fare?


Well, there's an very interested website concerning this in New Zealand:
http://www.owdjim.gen.nz/chris/radio/DRM/DRM.html

Scroll down to the reception-results to "2003/06/02 03:50". There's an
audio-sample of a DRM signal and a AM signal.

But do note:
- The DRM signal was a signal from the BBC from the transmittor-site of
RCI of shackville; aimed at North America.
- The person who did the recording lives in New Zealand. (which is pretty
far of for a broadcast from Canada into North America).

- The AM broadcast came from Turkey; althou I don't know where it was
aimed. (apparently, according the scedule of the VOT; it was in Turkish;
so it could be directed anywhere).


So the question is of the person would -otherwize, if this would have been
two AM broadcasts, been able to receive anything anyway.


It's a bit difficult to compair local MW broadcasting with long-distance
SW.


Cheerio! Kr. Bonne.
--
Kristoff Bonne, Bredene
[nl] [fr] [en] [de]



David Eduardo July 20th 03 12:05 AM


"WBRW" wrote in message
...


Furthermore, 930 WPAT is a hodge-podge of time-brokered ethnic
programming, and 1480 WZRC is all-Chinese. Exactly what is the point
of broadcasting these zero-ratings, zero-advertiser, zero-listener
formats in IBOC digital?? And as for 710 WOR, most of its 85-year-old
listeners probably don't even know what "digital" means.


Forgot to add: the average listenerer age for all stations combined in NY is
41; the average age for WZRC is 38; for WPAT it is 46.

Regardless
of its technical flaws, IBOC might have a chance if they put it on
something like Radio Disney (1560 WQEW), as an attempt to attract more
younger listeners to the AM band. Otherwise, it's just being wasted
on the type of listeners who haven't bought a new radio since 1974.




Drewdawg July 20th 03 07:50 PM


"Charles Hobbs" wrote in message
...
Drewdawg wrote:
snipped for a smaller response
"WBRW" wrote in message
...

New Jersey's longest-running AM Stereo station, 930 WPAT in Paterson,
is now the first in the state -- and the second in the New York City
area -- to begin testing iBiquity's IBOC/"HD Radio" digital AM system.

Also, the digital data sidebands -- that now extend all
the way from 915 through 945 kHz on the dial -- will now cause a
constant "hash" or loud static type of noise to nearby channels such
as 910, 920, 940, and 950 kHz, as well as a constant hiss in the
background of 930 WPAT's own signal.

At my location in Somerset County, NJ, I hear WPAT's digital signal
causing a constant hiss in the background of 910 WRKL and 950 WPEN, as
well a loud "hash" on 920 kHz that severely degrades my reception of
otherwise perfectly clear WPHY, to the point where WPHY's signal is
only marginally intelligible. The "hash" on the other side of WPAT's
signal also prevents any chance of being able to receive 940 WADV.


IMHO this confirms what many of us believed from the beginning; IBOC is
incompatible with analog AM. When HD stations start stepping on local

AM
second-adjacents, the time has come to re-think IBOC.

P.S.: read again
"as well as a constant hiss in the background of 930 WPAT's own signal."

There is no better proof that AM-IBOC is incompatible with regular AM
radios.

How would DRM (as tested on the shortwave bands) fare?

Glad you asked :-) as I've proposed this on alt.radio.digital as IBAC-DRM
(in-band adjacent channel). If WOR were to stop IBOC and switch to IBAC-DRM
at 720 I believe only that channel (720) would be affected, 700 would be
untouched, 690 & 730 would be completely unaffected and, my guess would be,
710 would continue on at 10kHz without any hash on existing AM radios.

If today's situation is acceptable they could go dual-mode and do another
DRM at 700, giving them the fidelity heard on www.drm.org on their 40kbit
samples. Again, IMHO, same impact on 700 & 720, none on 690 & 730 and
normal AM on 710. However, I'm not an engineer and I could be wrong. Sorry
if I am but please point out where I am. I'm curious as to how this would
be worse than IBOC.




David Eduardo July 20th 03 07:50 PM

"WBRW" wrote in message
...


Furthermore, 930 WPAT is a hodge-podge of time-brokered ethnic
programming, and 1480 WZRC is all-Chinese.


Furthermore, WPAT is highly profitable, and the programs serve specialized
communities that may have no other source for such programming.

Under this "hodge podge" standard, every TV station in America qualifies;
different programs for different folks at different times of the day. It is
just block programming. It was also radio's model during its first 30 years.

Exactly what is the point
of broadcasting these zero-ratings, zero-advertiser, zero-listener
formats in IBOC digital??


You are saying Chinese speakers are less likely to be interested in improved
audio quality than non-Chinese. Or are you saying they are less deserving?
Less worth?

BTW, most of the brokered shows on these stations are chock full of local
commercials for community stores, busniesses and services. Such formats
don't show in ratings mostly because Arbityron has no Asian interviewers and
does not do ethnic weighting for Asians. The staitons have listeners,
advertisers and high billings.

And as for 710 WOR, most of its 85-year-old
listeners probably don't even know what "digital" means.


You are off by 26 years. WOR's average age is 59.

WABC's average age is 54 and WCBS-AM's is 52.

I happen to be somewhere in that range and digital is very interesting to
me. And to many contemporaries I know.

Regardless
of its technical flaws, IBOC might have a chance if they put it on
something like Radio Disney (1560 WQEW), as an attempt to attract more
younger listeners to the AM band.


Again, it appears you are saiying that Asina listeners are of no value, or
are undiscriminating in taste or unsophisticated. Which is it?

Otherwise, it's just being wasted
on the type of listeners who haven't bought a new radio since 1974.


I bought my last one, oh, 3 weeks ago. It is a combined digital recorder,
digital playback and AM FM radio with a computer interface for storing MP3's
recorded off the air. A scaled version is being readied for marketing to
Rush listeners who want to record and listen later; the average age of them
is about 57. So much for your theories about technology. You are talking
about the generation that grew up with the first transistor radios, avidly
took to the cassette medium and rapidly gravitated to VHS, CD's, and DVDs.




Whoops! SCOTTIES July 21st 03 02:03 AM


i cannot believe that it is allowed (fcc rules?) to disturb the regular
reception of other AM stations in the locality! why do they let this happen?

"Drewdawg" wrote in message ...

"Charles Hobbs" wrote in message
...
Drewdawg wrote:
snipped for a smaller response
"WBRW" wrote in message
...

New Jersey's longest-running AM Stereo station, 930 WPAT in Paterson,
is now the first in the state -- and the second in the New York City
area -- to begin testing iBiquity's IBOC/"HD Radio" digital AM system.

Also, the digital data sidebands -- that now extend all
the way from 915 through 945 kHz on the dial -- will now cause a
constant "hash" or loud static type of noise to nearby channels such
as 910, 920, 940, and 950 kHz, as well as a constant hiss in the
background of 930 WPAT's own signal.

At my location in Somerset County, NJ, I hear WPAT's digital signal
causing a constant hiss in the background of 910 WRKL and 950 WPEN, as
well a loud "hash" on 920 kHz that severely degrades my reception of
otherwise perfectly clear WPHY, to the point where WPHY's signal is
only marginally intelligible. The "hash" on the other side of WPAT's
signal also prevents any chance of being able to receive 940 WADV.


IMHO this confirms what many of us believed from the beginning; IBOC

is
incompatible with analog AM. When HD stations start stepping on local

AM
second-adjacents, the time has come to re-think IBOC.

P.S.: read again
"as well as a constant hiss in the background of 930 WPAT's own

signal."

There is no better proof that AM-IBOC is incompatible with regular AM
radios.

How would DRM (as tested on the shortwave bands) fare?

Glad you asked :-) as I've proposed this on alt.radio.digital as IBAC-DRM
(in-band adjacent channel). If WOR were to stop IBOC and switch to

IBAC-DRM
at 720 I believe only that channel (720) would be affected, 700 would be
untouched, 690 & 730 would be completely unaffected and, my guess would

be,
710 would continue on at 10kHz without any hash on existing AM radios.

If today's situation is acceptable they could go dual-mode and do another
DRM at 700, giving them the fidelity heard on www.drm.org on their 40kbit
samples. Again, IMHO, same impact on 700 & 720, none on 690 & 730 and
normal AM on 710. However, I'm not an engineer and I could be wrong.

Sorry
if I am but please point out where I am. I'm curious as to how this would
be worse than IBOC.





..


Rich Wood July 22nd 03 01:08 AM


Furthermore, 930 WPAT is a hodge-podge of time-brokered ethnic
programming, and 1480 WZRC is all-Chinese.


Don't forget that the New York Metropolitan area often has more people
of a particular ethnic group than their naive counties have. The WPATs
of the world are the only place where they can find programming that
speaks to them. They lost their major outlet (WEVD) to make room for
the third all sports station in the city.

New York has a larger Chinese population than most cities have people.
I believe WZRC is Korean.

It was a tremendous improvement in the cultural life of the city. The
only sports figure I've seen who makes any sense is Yogi Berra. "When
you see a fork in the road, take it." How can you go wrong with that?

If you were to see a man on the street patting his male companion on
the butt, what would you think? If you saw one of them bent over with
the other with his hands between his companion's legs, what would you
think? There are no women around. Yet we spend billions to watch
allegedly heterosexual men do the same thing on TV.

Strange.

Rich


keep-it-clean July 22nd 03 04:03 PM

"Ron Hardin" wrote in message
...

The FCC has an official modulation type for dimmer noise, A6 or something.

As
a format it manages about a 2.3 share if you don't pack it with too many
commercials.
--


Dimmer noise has more listeners than Imus does (not that difficult to
achieve, now that I think about it) ---- and certainly is much more
entertaining.



WBRW July 23rd 03 02:22 AM

Don't forget that the New York Metropolitan area often has more people
of a particular ethnic group than their naive counties have.


That must be why we have TWO stations with primarily Russian-language
programming (620 WSNR & 1380 WKDM), and if you count a simulcast, TWO
stations with all-Polish programming (910 WRKL & 1580 WLIM). But yet,
the nation's #1 music format, Country, does not exist on the air
within 50 miles of NYC. Yes, yes, yes, people say that there simply
aren't that many country music fans within the City itself, and
they're correct -- but any decent NYC-area signal will cover plenty of
the surrounding suburban areas were there *are* many country fans.
"Y-107" proved this, with its lousy-ass signal getting better ratings
-- even within the NYC market itself -- than what "Barbie Radio" is
getting on a full-power heritage NYC FM station.

They lost their major outlet (WEVD) to make room for the third all sports
station in the city.


Well, *second* all-sports station, since 620 WSNR is now only
"Sporting Radio News" when it feels like it. (Strange, but true -- a
"flagship" station that doesn't carry its own network's programming
most of the time.)

If you were to see a man on the street patting his male companion on
the butt, what would you think? If you saw one of them bent over with
the other with his hands between his companion's legs, what would you
think? There are no women around. Yet we spend billions to watch
allegedly heterosexual men do the same thing on TV.


Umm... not that I disagree with you, but what does this have to do
with radio?

However, since you got me thinking, could this be the reason why
soccer has never been popular in America... because it's not
homoerotic enough? :-)

Strange.


....but true.


Ron Hardin July 23rd 03 02:22 AM

keep-it-clean wrote:

The FCC has an official modulation type for dimmer noise, A6 or something.

As
a format it manages about a 2.3 share if you don't pack it with too many
commercials.
--


Dimmer noise has more listeners than Imus does (not that difficult to
achieve, now that I think about it) ---- and certainly is much more
entertaining.


Not around me. When a neighbor installs a dimmer, I offer to buy him a better one.
The upscale Lutron stuff ($30 and up, not their cheaper stuff) has enough filtering
stages to suppress RFI in a neighbor's house. Installed in your own house, they're still detectable
on the AM band.

I also buy touch lamps.
--
Ron Hardin


On the internet, nobody knows you're a jerk.


Garrett Wollman July 23rd 03 04:03 PM

In article , WBRW wrote:

Well, *second* all-sports station, since 620 WSNR is now only
"Sporting Radio News" when it feels like it. (Strange, but true -- a
"flagship" station that doesn't carry its own network's programming
most of the time.)


Word on the street is that Paul Allen is desperate to find a greater
fool to take the station off his hands. That's why they're brokering
it out -- it wasn't making them anything running SNR, and they want to
get it billing *something* in order to get a decent sale price. (Is
Arthur Liu full up yet?) I think the last SNR O&O that is still
running SNR programming full-time is WWZN Boston, and rumors are
swirling over programming changes there, too. (And Boston probably
costs as much to run as Newark does, thanks to some poor decisions
made by a previous Greater Fool.)

-GAWollman

--
Garrett A. Wollman | As the Constitution endures, persons in every
| generation can invoke its principles in their own
Opinions not those of| search for greater freedom.
MIT, LCS, CRS, or NSA| - A. Kennedy, Lawrence v. Texas, 539 U.S. ___ (2003)


Rich Wood July 23rd 03 04:03 PM

On 23 Jul 2003 01:22:44 GMT, (WBRW) wrote:

But yet,
the nation's #1 music format, Country, does not exist on the air
within 50 miles of NYC. Yes, yes, yes, people say that there simply
aren't that many country music fans within the City itself, and
they're correct -- but any decent NYC-area signal will cover plenty of
the surrounding suburban areas were there *are* many country fans.


I don't believe they're correct. WYNY had some pretty decent numbers
as a Country station, if I remember correctly. I think there's a great
opportunity for Country here. I believe it's a sales and ego problem.
If I owned WLIE on Long Island it would go country in a heartbeat.

If you were to see a man on the street patting his male companion on
the butt, what would you think? If you saw one of them bent over with
the other with his hands between his companion's legs, what would you
think? There are no women around. Yet we spend billions to watch
allegedly heterosexual men do the same thing on TV.


Umm... not that I disagree with you, but what does this have to do
with radio?

However, since you got me thinking, could this be the reason why
soccer has never been popular in America... because it's not
homoerotic enough? :-)


I really has more to do with TV. Actually, Soccer is very homoerotic.
They wear skimpy shorts and often get them pulled down during play.
Soccer players seem more physically comfortable with each other than
American players. They don't seem to care what anybody thinks.

Lately, it seems American players have to abuse or rape women to show
their heteroseuality. I was going to say manhood but real men don't
rape women..

Rich


David Eduardo July 23rd 03 07:17 PM


"Garrett Wollman" wrote in message
...
In article , WBRW

wrote:

Well, *second* all-sports station, since 620 WSNR is now only
"Sporting Radio News" when it feels like it. (Strange, but true -- a
"flagship" station that doesn't carry its own network's programming
most of the time.)


Word on the street is that Paul Allen is desperate to find a greater
fool to take the station off his hands. That's why they're brokering
it out -- it wasn't making them anything running SNR, and they want to
get it billing *something* in order to get a decent sale price.


Below certain billing levels, the value of stations like this is based, like
lobsters in a restaurant, on "makret price." No sane person would keep the
current programming, so billing is not material. The old day formula of 2.5
times billig or 8-10 times BCF are long gone.

Example: inferior, basin-floor limited Class B KFSG (now KXOL-FM) in LA with
no billing and a must-change format: $250 million.



Cooperstown.Net July 24th 03 05:19 PM

"David Eduardo" wrote in message =
...
=20
Below certain billing levels, the value of stations like this is =

based, like
lobsters in a restaurant, on "makret price." No sane person would keep =

the
current programming, so billing is not material. The old day formula =

of 2.5
times billig or 8-10 times BCF are long gone.
=20
Example: inferior, basin-floor limited Class B KFSG (now KXOL-FM) in =

LA with
no billing and a must-change format: $250 million.


I'm archiving this message and will trot it out whenever you good =
radio folks argue from the Bakersfield Theory...the theory that radio is =
spread too thin because the government allows too much competition for a =
limited audience. Here is a station that has neither a service to offer =
nor a profit until it meets the monthly nut on $250 million. The =
station is correctly priced on its perceived potential, irrespective of =
its actual billing...and yet Bakersfielders would have us believe that =
listener service would be enhanced if only the FCC would engineer =
greater scarcity for the benefit of the owners.

Jerome


CA was in NJ July 24th 03 05:19 PM

David Eduardo wrote:

Example: inferior, basin-floor limited Class B KFSG (now KXOL-FM) in LA with
no billing and a must-change format: $250 million.


Any chance they'd be willing to "sell" their callsign?



David Eduardo July 24th 03 07:47 PM


"CA was in NJ"
SHOT_ON_SIGHT wrote in
message ...
David Eduardo wrote:

Example: inferior, basin-floor limited Class B KFSG (now KXOL-FM) in LA

with
no billing and a must-change format: $250 million.


Any chance they'd be willing to "sell" their callsign?


Doubt it. They paid money to get consent form the Utah X-band station to get
it. It stands for "El Sol 96.3" which is the station name; in Mexico, "X" is
pronounced almost like an "S."



Mark Howell July 25th 03 03:16 PM

On 24 Jul 2003 16:19:32 GMT, "Cooperstown.Net"
wrote:

I'm archiving this message and will trot it out whenever you good =
radio folks argue from the Bakersfield Theory...the theory that radio is =
spread too thin because the government allows too much competition for a =
limited audience. Here is a station that has neither a service to offer =
nor a profit until it meets the monthly nut on $250 million.
station is correctly priced on its perceived potential, irrespective of =
its actual billing...and yet Bakersfielders would have us believe that =
listener service would be enhanced if only the FCC would engineer =
greater scarcity for the benefit of the owners.

Jerome


As the author of what you term the Bakersfield argument, I contend
your argument fails because you (a) assume the station is priced
correctly and the buyer did not over-pay -- which is a common
phenomenon in broadcasting -- and (b) fail to take market size into
account. Los Angeles is so big that a station with a tiny percentage
of the audience is still reaching so many people that it can be
profitable.

In smaller markets that just isn't so. Divide up the pie in
Bakersfield thinly enough, and nobody makes any money. Without
consolidation, only the top-ranked handful of Bakersfield's 30+
signals could be operated profitably today. Only three or four of
Bakersfield stations can be considered full-service operations under
the loosest definition of that term, and they're all in clusters of
three or more signals. A stand-alone, fully-staffed all-news station
with a 2 share in L.A. can be hugely profitable. A station with a 2
share in Bakersfield pretty much needs to be automated, and the rent
had better be cheap.

The Los Angeles metro is listed by Arbitron with a population of
10.407.400, approximately 21 times the size of the Bakersfield metro.
So a station that is really nothing but a "stick" selling for
$250,000,000 in Los Angeles, is roughly analogous to such a
Bakersfield station selling at between $11 and 12 million, which would
be high (my employer sold a full power TV station a few years back for
about that much), but I suppose it's possible. Of course, having paid
out that money, you'd have no guarantee of ever making it back. And
if you did, it would mean you really did invent a better moustrap and
put somebody else out of contention.

Mark Howell


WBRW July 25th 03 03:16 PM

If anyone can post an audio sample (with a link here) of an IBOC-AM using an
average AM radio please do so.


Band-scans up and down across 930 WPAT's IBOC signal (notice how it
nearly obliterates 920 WPHY and hisses in the background of 910 WRKL
and 950 WPEN):

ftp://ftp.amstereoradio.com/uploads/wpatiboc.mp3
ftp://ftp.amstereoradio.com/uploads/wpatscn2.mp3

Switching back and forth between 1530 WSAI and 1520 WWKB, when WSAI
was testing IBOC at night and WWKB happened to be broadcasting "dead
air", making the "hash" from WSAI even more noticeable (skywave
reception from New Jersey):

ftp://ftp.amstereoradio.com/iboc/wsaiiboc.mp3


Sid Schweiger July 25th 03 03:16 PM

i cannot believe that it is allowed (fcc rules?) to disturb the regular
reception of other AM stations in the locality! why do they let this happen?

As the FCC will tell you if you make this sort of complaint, the FCC does not
and cannot guarantee reception of any station, regardless of power output,
distance to the receiver or interference.


WBRW July 25th 03 03:16 PM

I really has more to do with TV. Actually, Soccer is very homoerotic.
They wear skimpy shorts and often get them pulled down during play.
Soccer players seem more physically comfortable with each other than
American players. They don't seem to care what anybody thinks.


Rubgy, too... I'd love to hear the radio play-by-play of what the
article below describes. It's a strange world, isn't it? American
athletes go around raping and killing people, while Aussies engage in
foreplay with their teammates right on the field. And was nobody
suspicious when they saw this guy carrying around a tube of KY? :-)


Rugger Resigns Over Rectal Fouls
Matt Alsdorf, Gay.com / PlanetOut.com Network
Wednesday, April 4, 2001 / 05:51 PM

Digital penetration of opposing players while on the field was deemed
"unsportsmanlike interference" by Australian rugby's governing body,
and the offending player has been forced to resign.

An Australian pro rugby player who resigned this weekend after being
caught sticking his finger in opposing players' anuses during a match
is now considering taking legal action against the New Zealand Cancer
Society (NZCS) for using his picture in an advertisement for prostate
cancer checks.

John Hopoate, a winger for the Australian National Rugby League's West
Tigers club, received a 12-week suspension from the NRL judiciary last
week for "unsportsmanlike interference" with three North Queensland
players whom he digitally penetrated. The Associated Press reported
that the resignation came after team management met to consider calls
for his removal.

Hopoate said he believed his decision was in the best interest of the
club and its fans, according to Agence France Presse. "I sincerely
regret that anything I may have done has caused stress, anxiety and
disappointment to everyone involved with the West Tigers," AFP quoted
Hopoate as saying in a statement he released through his manager.

NZCS took out an advertisement in New Zealand's The Dominion newspaper
with a color close-up of Hopoate apparently sticking his finger in
North Queensland captain Paul Bowman's anus. According to the
Australian Associated Press (AAP), the accompanying text reads, "A
bloke's chances of developing prostate cancer increases as he gets
older. If you have symptoms that you're concerned about, consult your
local doctor. It won't hurt a bit -- promise."

The AAP reports that Hopoate and his manager say they were not
consulted by NZCS about use of the image and are "looking at the legal
ramifications." NRL chief executive David Moffett said the ad was
"appalling."

But NZCS's Roger Taylor was quoted by New Zealand's One News as
saying, "It's a difficult message to get across for a difficult
disease ... and we felt our normal health promotion doesn't work that
well and that this was a topical issue that would perhaps get it out
there."

According to AFP, Hopoate, a 27-year-old teetotalling Mormon father of
five, had faced the NRL's disciplinary commission seven times in the
past four years, primarily for fighting.



p.s. Relevancy to this thread: Due to its 8.5-second digital
encoding/transmission/decoding delay, IBOC is incapable of
broadcasting live sporting events in real-time. And since the analog
audio is also delayed to match, spectators who bring a transistor
radio to the game will hear the play-by-play of what happened 8.5
seconds ago!


Rich Wood July 25th 03 05:52 PM

On 25 Jul 2003 14:16:33 GMT, (WBRW) wrote:

NZCS took out an advertisement in New Zealand's The Dominion newspaper
with a color close-up of Hopoate apparently sticking his finger in
North Queensland captain Paul Bowman's anus. According to the
Australian Associated Press (AAP), the accompanying text reads, "A
bloke's chances of developing prostate cancer increases as he gets
older. If you have symptoms that you're concerned about, consult your
local doctor. It won't hurt a bit -- promise."


Advertising in this country would be so much more fun if we had the
guts to do such things. The act was done in public, so use it in an ad
for a good cause. It was probably even broadcast, so it's no secret.

If I were the "invader" I'd let it drop. Imagine the press coverage a
lawsuit like that would bring. I'd send the Comedy Central news team
to cover it. Or is it more properly "uncover" it?

Salespeople and advertisers would learn a whole new meaning of the
term "insertion order."

According to AFP, Hopoate, a 27-year-old teetotalling Mormon father of
five, had faced the NRL's disciplinary commission seven times in the
past four years, primarily for fighting.


I want to be there when he explains it to the kids. Maybe he needs to
start drinking - moderately.

I find it very interesting that this has been crossposted to
rec.radio.digital.

Rich


Rich Wood July 25th 03 05:52 PM

On 25 Jul 2003 14:16:33 GMT, (WBRW) wrote:

An Australian pro rugby player who resigned this weekend after being
caught sticking his finger in opposing players' anuses during a match
is now considering taking legal action against the New Zealand Cancer
Society (NZCS) for using his picture in an advertisement for prostate
cancer checks.


Of course he resigned! It made him the butt of jokes.

Rich


Rich Wood July 25th 03 05:52 PM

On 25 Jul 2003 14:16:33 GMT, (WBRW) wrote:

An Australian pro rugby player who resigned this weekend after being
caught sticking his finger in opposing players' anuses during a match
is now considering taking legal action against the New Zealand Cancer
Society (NZCS) for using his picture in an advertisement for prostate
cancer checks.


I wonder if that's why our teams wear such protective uniforms. All
this time we thought it was to avoid breaking bones.

Rich


Jonathan E. Hardis July 26th 03 06:54 PM

(WBRW) wrote in message ...
Exactly what is the point of broadcasting these zero-ratings,
zero-advertiser, zero-listener formats in IBOC digital??


You miss the point. The point is that, once the stations goes
digital, they can convert to music formats and be competative with FM
in terms of sound quality -- and (with good programming and promotion)
ultimately market share.

Since it will take several years for there to be a substantial
installed base of IBOC radio receivers, which stations would you
propose converting first? The ones that already have a large
listenership, or the secondary players? Remember, digital is an
equalizer -- you don't need to have the most powerful transmitter in
the market in order to act like you do.

What's pointless is converting the major stations that current have
talk formats, with Dr. Laura, Rush, etc. The digital artifacts are
most noticable with talk, anyway. What digital broadcasting does is
provide a scenario whereby the smaller AM stations that have fallen
into disuse can find new life (and from their owners' perspective,
gain value).

- Jonathan


WBRW July 26th 03 06:54 PM

I wonder if that's why our teams wear such protective uniforms. All
this time we thought it was to avoid breaking bones.


Yeah, that's about as believable as the reasons cyclists say they wear
skin-tight spandex outfits which are designed to be worn "commando".

Or, as believeable as Mike Savage's excuse "I didn't know I was on the
air".


Drewdawg July 27th 03 08:14 PM


"WBRW" wrote in message
...
If anyone can post an audio sample (with a link here) of an IBOC-AM

using an
average AM radio please do so.


Band-scans up and down across 930 WPAT's IBOC signal (notice how it
nearly obliterates 920 WPHY and hisses in the background of 910 WRKL
and 950 WPEN):

ftp://ftp.amstereoradio.com/uploads/wpatiboc.mp3
ftp://ftp.amstereoradio.com/uploads/wpatscn2.mp3

Thanks for the links, dude ;-), they were most helpful.

First-adjacents get the major step-on while seconds get their share of hash.

To be fair, much of the hiss (in regard to listening to 930) was on stereo
reception. In mono the hiss was less, but still annoying. It's a noisy
signal that a strong signal doesn't fix. And don't get me started on the
telephone tin-can quality of what's left of the analog signal.

920 & 940 were both obliterated, an inexcusable situation. The fact these
stations were receivable without analog interference from 930 suggests these
are receivable AM stations being jammed (ok, not intentionally, we'll say
involuntary stomping on). Wasn't the FRC (Federal Radio Commission,
predecessor to the FCC) formed to stop this kind of interference?

As stated before, this isn't IBOC but IBAC twice (an in-band adjacent
channel on both sides) with a hit to the main channel to boot (hiss &
reduced fidelity).

IMHO the only answer is for the FCC to allocate spectrum in the short-wave
band for DRM to replicate current AM service in digital. The FCC allocated
new bandwidth for FM, let them do the same for DRM.




Cooperstown.Net July 28th 03 08:54 PM

"Mark Howell" wrote in message
As the author of what you term the Bakersfield argument, I contend
your argument fails because you (a) assume the station is priced
correctly and the buyer did not over-pay -- which is a common
phenomenon in broadcasting -- and (b) fail to take market size into
account. Los Angeles is so big that a station with a tiny percentage
of the audience is still reaching so many people that it can be
profitable.


On a) I suppose my phrasing was a bit ambiguous. I didn't mean to imply
that this particular station was correctly priced, only that markets are wise to
price a scarce asset like a radio station according to its reach, not according
to its billing in some passing, suboptimal implementation.

Whether in large communities or small, a free market in scarce licenses
virtually guarantees that stations end up in the hands of the brave or foolhardy
or optimistic entities that are willing to pay the most. At least where there's
no sentimental legacy attachment, as there clearly is in Bakersfield.

Can the govt. really know how many stations a market is able to support, if
entrepreneurs are willing to bet their own funds that that market can support
one more? Isn't the advertising market dynamic with the evolution of
traditional employees into contractors who must flog their services continually?
Most importantly, doesn't the rate of return generated by that advertising
market depend fundamentally on what the high bidders freely dared to pay for
their licenses? And wouldn't a Bakersfield-inspired, govt.-imposed scarcity
work its way right back into the license price...to where the buyer's ROI from
operations got knocked down all over again?

Jerome



Mark Howell July 28th 03 11:24 PM

On 28 Jul 2003 19:54:08 GMT, "Cooperstown.Net"
wrote:

Can the govt. really know how many stations a market is able to support, if
entrepreneurs are willing to bet their own funds that that market can support
one more? Isn't the advertising market dynamic with the evolution of
traditional employees into contractors who must flog their services continually?
Most importantly, doesn't the rate of return generated by that advertising
market depend fundamentally on what the high bidders freely dared to pay for
their licenses? And wouldn't a Bakersfield-inspired, govt.-imposed scarcity
work its way right back into the license price...to where the buyer's ROI from
operations got knocked down all over again?


What we have now is government-imposed oversupply. When we had free
competition, we had two-thirds of stations losing money, so the
government stepped in to keep them on the air by allowing
consolidation of ownership. Without that intervention, the less
capable operators would have gone bust and we would have far fewer
stations on the air than we do today, (just as when we have too many
grocery stores, those that can't maintain market share go out of
business). Had that happened, we might not be having all these
debates about how local service has gone to hell in a handbasket.
Instead, the government created a mechanism that allowed the bad
operators and marginal signals to cash out at inflated prices to
roll-ups -- and some of these stations were even put on the air with
the specific purpose of so doing.

Mark Howell


Bob Radil July 31st 03 11:27 PM

Exactly what is the point of broadcasting these zero-ratings,
zero-advertiser, zero-listener formats in IBOC digital??


You miss the point. The point is that, once the stations goes
digital, they can convert to music formats and be competative with FM
in terms of sound quality -- and (with good programming and promotion)
ultimately market share.


There might be an improvement in quality but it could never match FM due to the
data compression artifacts.



Since it will take several years for there to be a substantial
installed base of IBOC radio receivers, which stations would you
propose converting first? The ones that already have a large
listenership, or the secondary players? Remember, digital is an
equalizer -- you don't need to have the most powerful transmitter in
the market in order to act like you do.


Coverage area would be substantially reduced due to all the adjacent channel
interferance. And besides, it would be unusable at night.



What's pointless is converting the major stations that current have
talk formats, with Dr. Laura, Rush, etc. The digital artifacts are
most noticable with talk, anyway. What digital broadcasting does is
provide a scenario whereby the smaller AM stations that have fallen
into disuse can find new life (and from their owners' perspective,
gain value).

- Jonathan


I wouldn't start counting the added revenue yet.


Bob Radil
A ?subject=NewsgroupRes ponse" E-Mail /A


Art Clemons August 8th 03 11:40 PM

WBRW wrote:

Country, does not exist on the air
within 50 miles of NYC. Yes, yes, yes, people say that there simply
aren't that many country music fans within the City itself, and
they're correct -- but any decent NYC-area signal will cover plenty of
the surrounding suburban areas were there are many country fans.
"Y-107" proved this, with its lousy-ass signal getting better ratings
-- even within the NYC market itself



I think you're ignoring the other part of the curve for a broadcaster
and that's the issue of what a broadcaster can earn with a particular
format. The likely reason that country doesn't work in NYC is that
advertisers in NYC don't want to target country music listeners, or
alternatively even though large in number, they're too spread out to
support many small advertisers away from where they regularly travel.


Rich Wood August 10th 03 05:09 PM

On 8 Aug 2003 22:40:23 GMT, Art Clemons
wrote:

I think you're ignoring the other part of the curve for a broadcaster
and that's the issue of what a broadcaster can earn with a particular
format. The likely reason that country doesn't work in NYC is that
advertisers in NYC don't want to target country music listeners, or
alternatively even though large in number, they're too spread out to
support many small advertisers away from where they regularly travel.


One, I think it's snobbery. Two, much of today's Country doesn't sound
much different than AC. Three, media buyers are younger than most
Boybands and the owners are chicken.

They'd all rather the the 11th
techno-alternative-trance-AC-Urban-Polka station in the market before
taking the Country plunge.

I would bet that if Roseland ( a local concert venue in Manhattan) had
a country night every week we'd have to rope off the streets to
control the crowds. Even better, the guns wouldn't be automatic
weapons, they'd be six shooters like the good ol days.

Rich


Walter Luffman August 14th 03 03:20 PM

On 10 Aug 2003 16:09:38 GMT, Rich Wood
wrote:

One, I think it's snobbery. Two, much of today's Country doesn't sound
much different than AC. Three, media buyers are younger than most
Boybands and the owners are chicken.


Can't comment on point three, but your first two are bulls-eyes!

Point two in particular is right on target. when talking about today's
"mainstream" country. The currents, recurrents and even most of the
oldies sound closer to the hits of the Top 40 Era than the music being
played on CHR and some AC stations. In fact, some of the song and
artists played as oldies on mainstream country stations *are* straight
out of the Top 40 Era -- Johnny Cash, Statler Brothers, Oak Ridge
Boys, Dolly Parton, quite a long list of country acts that are fondly
remembered by Baby Boomers who grew up on Top 40.

And let's not forget the number of country performers, especially
female artists, who are actually getting a lot of play on AC radio and
VH-1. Sometimes I turn on VH-1 while I'm at the computer just because
I enjoy looking at Faith Hill, Shania Twain, Martina McBride, etc.

Country has always been an important part of what started as Top 40
and has evolved into Adult Contemporary. I grew up listening to
rockabilly, along with the blues, R&B, and Brill Building pop that
also contributed to the big hits of the '50s, '60s and early '70s. At
the time I didn't care for much "hardcore" country -- George Jones,
Tammy Wynette, Loretta Lynn, Conway Twitty (himself a Top 40 one-hit
wonder with "Make Believe"), Porter Wagoner and the like -- probably
because it was the "old folks" music my parents and grandparents
listened to. But when Ray Charles did an entire album of country
songs, I listened and liked what I heard. When Roger Miller and Ray
Stevens turned out very clever novelty songs, I didn't care how they
were categorized. When Patsy Cline sang "Crazy", it didn't matter one
bit that both the song and the singer were considered country. And to
be honest, I didn't consider Johnny Cash's "Ring Of Fire" country at
all, since I JUST KNEW that country music never used mariachi
trumpets!

All these artists were able to co-exist on the Hot 100 with Chuck
Berry, Brook Benton, the Beach Boys, the Four Seasons, and all of the
Memphis, Motown and British Invasion acts. If the music was good and
spoke to the teenaged heart-and-soul, that's all that mattered to us
back then.

Today's music industry, including music radio formats, is actually
hurting itself with its emphasis on format fragmentation. An artist,
label or station that tries to reach only a specific audience is in
trouble when the day comes that the audience stops listening and
buying. OTOH, an artist, label or station with broad appeal can
continue to sell to a maturing/aging audience even as a new generation
discovers it -- even if that sort of appeal skips a generation now and
then before being rediscovered, as happened with Dolly Parton and more
recently with Tony Bennett.

They'd all rather the the 11th
techno-alternative-trance-AC-Urban-Polka station in the market before
taking the Country plunge.


And when the Flavor Of The Month changes, they'll change format in
search of another short-term success. Their problem, not the
listeners'.

Now that I'm a fulltime listener, the music-station presets on my
radios are filled with various flavors of oldies stations. If I'm
listening to a Classic Rock station and a song comes on that I don't
especially care for, I punch over to a Classic Hits station ... or an
AC with an extensive oldies library. If all else fails, I grab a CD
from the Time-Life or Rhino catalogs. Rap, trance, boy-bands and the
other genres that appeal to today's youth may or may not be popular a
few years from now; the music I listen to has been around for fifty
years, more or less, and it still appeals to the largest and most
affluent generation in history.

Maybe today's youth-oriented stations are actually the modern
equivalent of the pioneering Top 40 stations, and they'll be
successful for decades to come. But that's not the way I'd bet. I
just don't see a modern-day Alan Freed, Bruce Morrow or Art Roberts
among the current crop of jocks. Nor do I see very many record
industry execs these days who working to find and develop artists with
even moderately broad-based appeal. Tommy Mottola has had
considerable success, but he's still a long way from becoming the next
Clive Davis; as far as I can tell no one is even trying to become the
next Berry Gordy, Sam Phillips or Phil Spector.

I would bet that if Roseland ( a local concert venue in Manhattan) had
a country night every week we'd have to rope off the streets to
control the crowds. Even better, the guns wouldn't be automatic
weapons, they'd be six shooters like the good ol days.


I dunno. These days even rural deputy sheriffs and Texas Rangers (the
closest modern kin of the Old West lawmen) carry semi-autos. People
just don't respect tradition anymore.g

___
Walter Luffman Medina, TN USA
Amateur curmudgeon, equal-opportunity annoyer


Walter Luffman August 16th 03 08:32 PM

On 14 Aug 2003 17:07:14 GMT, (Sven Franklyn Weil)
wrote:

In article , Walter Luffman wrote:
few years from now; the music I listen to has been around for fifty
years, more or less, and it still appeals to the largest and most
affluent generation in history.


And it's a generation that is aging out of the range advertisers want.
It's also a generation whose upper tiers are dying off.


Most Top 40 Oldies fans (including rockabilly, blues and other genres
popular in the early portion of that era) are Baby Boomers, the leader
edge of which group is only now in its late fifties. Even extending
the beginning of the "Top 40 generation" upward a few years, they're
in their early 60s at most, which means relatively few already dying
of age-related causes.

And we Baby Boomers generally have more disposable income today than
we ever had in our past. The kids are out on their own. We're either
at or just past our peak earning years. Our homes are already paid
off. We can treat ourselves to luxuries we could never afford when we
were younger. Believe me, I buy a lot more than Metamucil and
blood-pressure pills!

The music will still be around, no question. Just start getting used to
not hearing it on commercial radio anymore (and maybe not even
non-commercial radio as the bulk of that is either religous, NPR
war-on-terror talk, Pacifica it's-whitey's-fault talk or kids more
interested in playing their favorite records).


I just finished reprogramming the station memory in my Grundig YB 400
PE; four of the first ten stations play some form of rock/pop oldies.
(Of the other six, four are commercial talkradio and two are public
radio. Positions 11 through 40 are filled with distant AM talkers, a
couple of oldies stations I listen to when in Memphis or Nashville, a
country station where a friend works, and shortwave broadcasters such
as BBC and Radio Netherlands. Interestingly enough, some of the
international broadcasters play pop oldies now and then; rockabilly
and blues are more popular in Europe today than they have ever been in
the U.S.)

It's not a question of how affluent the demographic is...it's how WILLING
to SENSELESSLY and IMPULSIVELY part with that money that is the issue.


Let's see ... I have two new PCs (built my own desktop, bought the
laptop), a motorcycle, guitars, two telephone lines (with DSL on one
of them) plus a cellular telephone, a few other toys. I go out to eat
once or twice a week. I go to movies, and also buy an average of two
or three DVDs per month. My CD collection is constantly growing,
although admittedly it's mostly replacements for my vinyl albums and
45s. My two cars are both 2001 models; I'll probably trade one in on
a newer model next year. I could go on, but you can see my point --
I'm not just sitting on my money, although admittedly I am saving more
now than I ever did as a younger man. (Then again, stockbrokers and
mutual fund companies advertise on radio too.)

Okay, I'll also admit that I buy Metamucil too. I don't buy
blood-pressure pills, at least not directly; that's what insurance and
HMO premiums are for.

How many 60-year olds do you know are drowning in credit card debt, car
payments, etc. versus how many 25-year olds who "GOTTA HAVE" the latest
car, 5 credit cars in their wallet, cell phones, PDAs, the latest music,
the trendiest clothes, etc.?


Who cares? Most of my contemporaries would rather pay off their
credit card debt, or just pay cash and stay out of debt in the first
place. You might have a point when it comes to "the trendiest
clothes", though -- I wear a business suit when I must, jeans or
khakis when I can, but I stopped worrying about being trendy a long
time ago.

Last time I checked, places like the Galleria Mall in White Plains, NY and
the Jefferson Valley Mall in Yorktown Heights, NY were full of teenagers
(especially teen-aged girls) spending (their parents') money, not senior
citizens and baby boomers.


I'll grant you that most of the people who hang out in malls are
teenagers. But a typical kid who hangs out in malls, sipping Frozen
Cokes in the food court and buying a CD or two doesn't put nearly as
much money in the cash register as an Old Fart like me who buys
jewelry, major appliances, home entertainment gear, gourmet food,
nutritional supplements, power tools and nice (but not trendy)
clothes.

I don't go to the mall nearly as often a typical teenager, but I spend
much more than a few bucks every time I do go. And I also spend a lot
of money in places other than the local mall. Kids get their ears and
other body parts pierced; Old Farts get hearing aids, lineless
bifocals (or laser surgery), plastic surgery to remove baggy upper
lids that impede vision, and otherwise do what we can to keep what we
still have in working order. Kids buy whatever brand of sneaker is
hot this season; Old Farts buy sneakers too, but we also buy dress
shoes, work shoes, walking shoes, cowboy boots, motorcycle boots and
sometimes special orthotics that go into our shoes. Kids buy pizza at
Sbarro; Old Farts have their pizzas delivered, and go out for steak,
Italian, seafood, Chinese or whatever.

Don't tell me that my generation doesn't spend money, because I know
better. And our numbers mean we spend a lot of it.

And lest you get the wrong idea, I'm not wealthy. Far from it, in
fact. But I'm comfortable, I don't have children living at home, and
I buy quality stuff that lasts instead of junk that ends up in the
closet ... or the trash.

And I'm sure that's the situation with most of such places where "middle
America" shops.


You have something against Wal-Mart, Sears and Best Buy? Yeah, I shop
at those places. I also spend lot of money at Home Depot, PetsMart,
Office Max, Kroger, various upscale department stores, Starbucks, and
even Burger King (although I prefer Sonic Drive-Ins ... I tip the
carhops, something I doubt many teenagers ever do). All those places
are part of "middle America". I have no idea where people in parts of
America outside the "middle" shop. And I don't especially care where
people outside the United States shop, although I would presume they
shop primarily in their home countries because of convenience.

___
Walter Luffman Medina, TN USA
Amateur curmudgeon, equal-opportunity annoyer


David Eduardo August 18th 03 03:22 PM


"Walter Luffman" wrote in message
...
On 14 Aug 2003 17:07:14 GMT, (Sven Franklyn Weil)
wrote:

In article , Walter Luffman wrote:
few years from now; the music I listen to has been around for fifty
years, more or less, and it still appeals to the largest and most
affluent generation in history.


And it's a generation that is aging out of the range advertisers want.
It's also a generation whose upper tiers are dying off.


Most Top 40 Oldies fans (including rockabilly, blues and other genres
popular in the early portion of that era) are Baby Boomers, the leader
edge of which group is only now in its late fifties. Even extending
the beginning of the "Top 40 generation" upward a few years, they're
in their early 60s at most, which means relatively few already dying
of age-related causes.

And we Baby Boomers generally have more disposable income today than
we ever had in our past. The kids are out on their own. We're either
at or just past our peak earning years. Our homes are already paid
off. We can treat ourselves to luxuries we could never afford when we
were younger. Believe me, I buy a lot more than Metamucil and
blood-pressure pills!


Stop there. Adevertisers determine where ad money will be spent. When
station reps or sellers call, if they do not offer the target deemo, they
are wasting their time.

Very, very few advertisers use radio to reach 55+ consumers, whatever their
income level. The main reason is a belief, backed by tons of research, that
older consumers are more set in buying patterns and thus require much more
advertising (repetiton) to be convinced to change. In most cases, the
increase in frequency is not worth the eventual sale. So 90+ percent of ad
campaigns are not targeted at 55+.

Since these decisions are made by marketers at P&G and Ford and Budweiser,
there is no way individeual stasitons or groups can possibly get through at
that level... in fact, demographics were probably considered in procut
design.

Those who do target 55+ ususally use specialized magazines (AARP, for
example) and special interest publications (like travel magazines, finance
magazines, etc.) since they are efficient in reaching 55+ persons.


Who cares? Most of my contemporaries would rather pay off their
credit card debt, or just pay cash and stay out of debt in the first
place. You might have a point when it comes to "the trendiest
clothes", though -- I wear a business suit when I must, jeans or
khakis when I can, but I stopped worrying about being trendy a long
time ago.


You are an exceptional person in this group. A significant portion of
Americans reaching retirement age have savings under $100,000 (think it is
90% plus) and will live on $1200 in monthly SS payments. Most retired
persons have extensive credit card debt, since they use the card to finance
emergencies, and then gto for years paying it down.

You have something against Wal-Mart, Sears and Best Buy? Yeah, I shop
at those places. I also spend lot of money at Home Depot, PetsMart,
Office Max, Kroger, various upscale department stores, Starbucks, and
even Burger King (although I prefer Sonic Drive-Ins ... I tip the
carhops, something I doubt many teenagers ever do). All those places
are part of "middle America". I have no idea where people in parts of
America outside the "middle" shop. And I don't especially care where
people outside the United States shop, although I would presume they
shop primarily in their home countries because of convenience.


Where you shop or how much you spend is not the issue. It is how much in
dollars per person an advertiser would spend to get you to quit buying
Metamucil at Wal-Mart and start getting it at Target. The conclusion by most
is that changing life-long brand preference is more expensive to change than
the profit on several years consumption of Metamucil, even if you use really
heaping tablespoons full.



gbfmif August 19th 03 03:21 PM

see below

David Eduardo wrote:

"Walter Luffman" wrote in message
...
On 14 Aug 2003 17:07:14 GMT, (Sven Franklyn Weil)
wrote:

In article , Walter Luffman wrote:
few years from now; the music I listen to has been around for fifty
years, more or less, and it still appeals to the largest and most
affluent generation in history.

And it's a generation that is aging out of the range advertisers want.
It's also a generation whose upper tiers are dying off.


Most Top 40 Oldies fans (including rockabilly, blues and other genres
popular in the early portion of that era) are Baby Boomers, the leader
edge of which group is only now in its late fifties. Even extending
the beginning of the "Top 40 generation" upward a few years, they're
in their early 60s at most, which means relatively few already dying
of age-related causes.

And we Baby Boomers generally have more disposable income today than
we ever had in our past. The kids are out on their own. We're either
at or just past our peak earning years. Our homes are already paid
off. We can treat ourselves to luxuries we could never afford when we
were younger. Believe me, I buy a lot more than Metamucil and
blood-pressure pills!


Stop there. Adevertisers determine where ad money will be spent. When
station reps or sellers call, if they do not offer the target deemo, they
are wasting their time.


thus the problem being identified. Just because the sales folks or ad folks
ignore this demo today only seems that they will be replaced in not too distant
future. Guess my point is follow the money.

Very, very few advertisers use radio to reach 55+ consumers, whatever their
income level. The main reason is a belief, backed by tons of research, that
older consumers are more set in buying patterns and thus require much more
advertising (repetiton) to be convinced to change.


can not argue with this on general principal - again - follow the money - the %
of disposable $ very soon is not going to be teens but all of us old farts as
the snake continues to swallow the elephant - just my opinion and your test
obviously show I am dead wrong - but lets talk again in another 10 years and see
what the deal is then :-)

In most cases, the
increase in frequency is not worth the eventual sale. So 90+ percent of ad
campaigns are not targeted at 55+.

Since these decisions are made by marketers at P&G and Ford and Budweiser,
there is no way individeual stasitons or groups can possibly get through at
that level... in fact, demographics were probably considered in procut
design.

Those who do target 55+ ususally use specialized magazines (AARP, for
example) and special interest publications (like travel magazines, finance
magazines, etc.) since they are efficient in reaching 55+ persons.


So decide which side you are arguing - think these publications are doing OK and
are increasing distribution and revenue (though I may just be old)


Who cares? Most of my contemporaries would rather pay off their
credit card debt, or just pay cash and stay out of debt in the first
place. You might have a point when it comes to "the trendiest
clothes", though -- I wear a business suit when I must, jeans or
khakis when I can, but I stopped worrying about being trendy a long
time ago.


You are an exceptional person in this group. A significant portion of
Americans reaching retirement age have savings under $100,000 (think it is
90% plus) and will live on $1200 in monthly SS payments. Most retired
persons have extensive credit card debt, since they use the card to finance
emergencies, and then gto for years paying it down.


OK - even if all us old farts are broke and deep in debt, the card companies and
banks keep letting us buy, though I doubt these statistics as they apply to the
present 50 to 60 age group, maybe for present 70+ folks your numbers work - what
you got for the current 50 to 60 group?


You have something against Wal-Mart, Sears and Best Buy? Yeah, I shop
at those places. I also spend lot of money at Home Depot, PetsMart,
Office Max, Kroger, various upscale department stores, Starbucks, and
even Burger King (although I prefer Sonic Drive-Ins ... I tip the
carhops, something I doubt many teenagers ever do). All those places
are part of "middle America". I have no idea where people in parts of
America outside the "middle" shop. And I don't especially care where
people outside the United States shop, although I would presume they
shop primarily in their home countries because of convenience.


Where you shop or how much you spend is not the issue. It is how much in
dollars per person an advertiser would spend to get you to quit buying
Metamucil at Wal-Mart and start getting it at Target. The conclusion by most
is that changing life-long brand preference is more expensive to change than
the profit on several years consumption of Metamucil, even if you use really
heaping tablespoons full.


Again - this may be true today, but the elephant is getting to be toward the
back of that snake and that elephant has lots of disposable $ compared to a
current 15 year old population. I would think that at some point ad and
marketing folks would at least look at this reality. Or maybe I am just old an
senile and unrealistic




Walter Luffman August 20th 03 03:36 PM

On 18 Aug 2003 14:22:40 GMT, "David Eduardo"
wrote:

Stop there. Adevertisers determine where ad money will be spent. When
station reps or sellers call, if they do not offer the target deemo, they
are wasting their time.

Very, very few advertisers use radio to reach 55+ consumers, whatever their
income level. The main reason is a belief, backed by tons of research, that
older consumers are more set in buying patterns and thus require much more
advertising (repetiton) to be convinced to change. In most cases, the
increase in frequency is not worth the eventual sale. So 90+ percent of ad
campaigns are not targeted at 55+.


Maybe you're right, maybe not. I wouldn't know, since I'm only 54.
But I watch the all-news cable channels instead of MTV, and most of
the commercials I see are for things that are marketed to my
generation. Same goes for the radio stations I listen to and the
magazines I read -- I choose the ones that meet my tastes, and they
are the ones advertisers use to reach me.

I may be an Old Fart (and proud of it!), but that doesn't mean I don't
still choose between McDonald's and Wendy's, or between Ford and GM,
or between Coke and Pepsi. AAMOF, I recently switched from Coke
Classic to Pepsi One. Needed a sugar-free alternative to the Coke
I've preferred all my life, and never cared that much for Diet Coke's
aftertaste. So I ignored brand loyalty and went with the product I
liked better. I suppose that means I can still be swayed by
advertising if I find the product itself suitable.

Since these decisions are made by marketers at P&G and Ford and Budweiser,
there is no way individeual stasitons or groups can possibly get through at
that level... in fact, demographics were probably considered in procut
design.


I never said otherwise. But the radio stations I listen to generally
carry advertising that's aimed at adults, often at middle-aged and
older adults rather than young ones. Advertise anything you want on a
CHR station, I'll never hear it. Advertise Clearasil or The Gap on an
oldies or news-talk station, you're wasting money.

Those who do target 55+ ususally use specialized magazines (AARP, for
example) and special interest publications (like travel magazines, finance
magazines, etc.) since they are efficient in reaching 55+ persons.


Tell me, what ISN'T a special-interest magazine? I suppose Parade and
USA Weekend qualify, but I don't know anyone who specifically
subscribe to them ... they're just part of the Sunday newspaper, which
the grownups subscribe to and the whole family reads. (The newspaper
industry admits that newsstands account for only a small portion of
total sales.) Life and Look magazines are long gone. Reader's Digest
doesn't appeal to kids nearly as much as it does to Old Farts. TV
Guide might qualify as a mass-appeal magazine, I suppose. People
magazine may have started as a mass-appeal magazine, but these day's
it's just a classier version of the gossip magazines and it appeals to
much the same audience.

I subscribe to a couple dozen different magazines, and I suppose every
one of them qualifies as special-interest. That includes AARP
Magazine, of course. But it also includes three motorcycle magazines
I get, six computer magazines, two veterans' organization magazines
and two financial magazines. Sorry, I quit reading Rolling Stone
years ago and I never cared for Spin. (But I do pick up several
guitar- and bass-oriented magazines on newsstands, since I'm thinking
about buying a new instrument or two.)

You are an exceptional person in this group. A significant portion of
Americans reaching retirement age have savings under $100,000 (think it is
90% plus) and will live on $1200 in monthly SS payments.


Incorrect. reread your own statement. Hardly anyone reaching
retirement age is receiving Social Security payments; it's those who
have actually reached the minimum age and who have also chosen to
retire (or those who are old enough to continue working while
simultaneously receiving SS) who receive Social Security benefits.
(And a few people like me receive Social Security Disability Income
benefits, but that's not the same as the retirement benefit.)

Most retired
persons have extensive credit card debt, since they use the card to finance
emergencies, and then gto for years paying it down.


Not the retirees I know. They pay off their cards every month, and
have ever since they figured out how much of their debt was due to
interest and other charges.

Where you shop or how much you spend is not the issue. It is how much in
dollars per person an advertiser would spend to get you to quit buying
Metamucil at Wal-Mart and start getting it at Target. The conclusion by most
is that changing life-long brand preference is more expensive to change than
the profit on several years consumption of Metamucil, even if you use really
heaping tablespoons full.


And Metamucil itself is only a tiny part of the issue, since as I have
pointed out I buy a lot of the same things that younger adults do.
(Actually, in my case it's Fibercon these days; I switched from
Metamucil a few years ago. I also switched from Kmart to Wal-Mart for
most of my "mart" shopping, and most recently began shopping at Target
also. Why Target? Because it's near several other stores where I
shop -- Radio Shack, Office Max, CD Warehouse, Goody's (the clothing
chain, not Sam Goody), Kroger supermarkets, and several restaurants of
both the fast-foot and "regular" variety. (But now there's a new
Starbucks across the street from the Wal-Mart Supercenter, so I still
go in that direction quite a bit.)

Perhaps when you're older you'll understand that a lot of advertisers
do recognize the economic clout of the Baby Boom generation and target
us through our "specialized" media.

___
Walter Luffman Medina, TN USA
Amateur curmudgeon, equal-opportunity annoyer



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