"Cooperstown.Net" wrote in message
...
"David Eduardo" wrote in message
...

Most of the stuff you can get in a Target or Mall-Wart for home
use is pretty junky.

But nearly 75% of all listening is in the home or office, not the car.

For all bands of radio combined, perhaps. It can't possibly be true
for AM.

There are only 2 bands, AM and FM, that appear in ratings above minimum
reporting standards.

I ran audience by location for LA, the highest in-car location in the US.

AM
At Home 49%
In Car 36%
At work 14%

FM
At home 42%
In Car 30%
At work 25%

There is a small AM advantage in car, a larger one in home, and a
disadvantage at work.

Nationally, a greater portion of listening is in home and at work, due to
shorter commute times than LA. And the AM vs. FM in car distinction is
smaller still due to that very same commute time reduction.

In Chicago, for example, the difference in percentage of AM and FM listening
in car is less than 2 percent, at just under 30% of listening time. In a
market like El Paso, with significantly less commute distances, the AM and
FM percentage that is in-car is about 25% for each band.