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We bought a dozen or so average consumer radios, from a walkman to a boom
box to a clock radio, and whatever is in between. On every one, the music in analog sounds as good as it did before, and switching the IBOC on and off produced during several days of testing no significant differences on average radios. Try it on a GE Superadio III. It's an "average" radio that you can buy for $49 at Sears. If you can't hear the difference in quality with the IBOC on, then a hearing check is in order. Mark my words... IBOC on AM will be a flop. In addition to the horrendous interference, degraded analog audio, and artifact-laden digital audio, who would spend $500+ for an "HD Radio" setup, just to hear the same local stations, when XM or Sirius costs less than half as much and delivers 100 channels of new, exciting, and often commercial-free programming? And when the radio stations realize that consumers aren't going for it, who would spend the $75,000 - $100,000 per station to convert to IBOC? Arthur Liu's Multicultural Broadcasting tried IBOC on 930 WPAT and 1480 WZRC in the NYC area. But they gave up on it after only a few weeks on the air, because of the degradation of audio and signal quality, and because none of these stations' listeners would ever care to own an IBOC receiver, even *if* they were available in stores. But it's funny -- you never hear about these kinds of negative experiences in Radio World or other publications that are rabidly pro-IBOC. And I know things are really strange when even _David Eduardo_ is speaking favorably of IBOC. What is the world coming to? |
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