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Old December 23rd 03, 12:28 AM
David Eduardo
 
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"M. Hale" wrote in message

Isn't the point to increase "Time Spent Listening" to be full 15 minute
blocks so the station gets credit for that? If you run two 10 minute
breaks, you can have 20 minutes of programming between them gaining 40
minutes Time Spent Listening over the course of the hour assuming one
comes back after the commercials.


If a person listens form 5:55 to 6:20, the station gets 45 minutes of
credit.

Credit is given for 15 minutes as long as the listener has 5 minutes or more
of recorded listening in any quarter hour.

There is no way to get "40 minutes" of credit as the system is based on
quarter hours.

If you had only 5-10 minute blocks of programming with commericlas in
between, you would never get the 15 minute blocks of Time Spent
Listening that radio stations seem to want.


You only need 5 minutes to get credit for a quarter hour. However, few
listeners are so precise, most writing down hour and half hour blocks.


 
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