Why are all the ads that I hear for trash crap products? Weight loss
junk, gold coin crap, how to be a millionaire foolishness, and on and
on and on. There are very few radio ads that I hear advertising a
quality product at a fair price, simply to gain marketshare. I would
honestly be interested to hear about new products, or to hear specials
from companies, to hear the latest deal or sale, or anything that's a
real product, quality, no rip off, no placebo pill with a takeoff on
the viagra name, no hair growth system with a guarantee to get "up to
100% of your money back" (whatever that means). The few decent ads
are local. Does radio just not make the decent businessperson money
anymore, so radio stations have to settle for the lowest common
denominator? I'm honestly curious. You'd think there would be ads
for the latest Nissan truck, or Wal-Mart national radio specials,
something of that sort. Perhaps they exist, but I'm a radio junkie
and all I hear is crap. Please respond. Thanks!

OIE

PS Sorry if this is a repost...after a day sent from my other news
server, it still didn't propagate, so I sent it from another server.

Sounds like you need to be listening to a better class of radio station.
(LOL)

-Steve

"OIE" wrote in message ...
Why are all the ads that I hear for trash crap products? Weight loss
junk, gold coin crap, how to be a millionaire foolishness, and on and
on and on. There are very few radio ads that I hear advertising a
quality product at a fair price, simply to gain marketshare. I would
honestly be interested to hear about new products, or to hear specials
from companies, to hear the latest deal or sale, or anything that's a
real product, quality, no rip off, no placebo pill with a takeoff on
the viagra name, no hair growth system with a guarantee to get "up to
100% of your money back" (whatever that means). The few decent ads
are local. Does radio just not make the decent businessperson money
anymore, so radio stations have to settle for the lowest common
denominator? I'm honestly curious. You'd think there would be ads
for the latest Nissan truck, or Wal-Mart national radio specials,
something of that sort. Perhaps they exist, but I'm a radio junkie
and all I hear is crap. Please respond. Thanks!

OIE

PS Sorry if this is a repost...after a day sent from my other news
server, it still didn't propagate, so I sent it from another server.

Does such an animal exist anymore on commercial radio?
--
-----------------------------------------------------------------------------
There must always be the appearance of lawfulness....especially when the law's being
broken.
-----------------------------------------------------------------------------
For direct replies, take out the contents between the hyphens. -Really!-

"Steve" wrote in message ...
Sounds like you need to be listening to a better class of radio station.
(LOL)

-Steve

"OIE" wrote in message ...
Why are all the ads that I hear for trash crap products? Weight loss
junk, gold coin crap, how to be a millionaire foolishness, and on and
on and on. There are very few radio ads that I hear advertising a
quality product at a fair price, simply to gain marketshare. I would
honestly be interested to hear about new products, or to hear specials
from companies, to hear the latest deal or sale, or anything that's a
real product, quality, no rip off, no placebo pill with a takeoff on
the viagra name, no hair growth system with a guarantee to get "up to
100% of your money back" (whatever that means). The few decent ads
are local. Does radio just not make the decent businessperson money
anymore, so radio stations have to settle for the lowest common
denominator? I'm honestly curious. You'd think there would be ads
for the latest Nissan truck, or Wal-Mart national radio specials,
something of that sort. Perhaps they exist, but I'm a radio junkie
and all I hear is crap. Please respond. Thanks!

OIE

PS Sorry if this is a repost...after a day sent from my other news
server, it still didn't propagate, so I sent it from another server.

As a former radio GM, I am convinced that radio is the best buy for the
advertising dollar. It is very low cost and is very effective and I think
95% of businesses should spend at least part of their advertising budget on
local and/or national radio.

Many advertisers, though, feel like radio is not as glamorous as television,
not as serious as newspaper, and not as timely as outdoor. Of course, I beg
to differ on all accounts.

And as someone who has dealt extensively with ad agencies, both as a seller
and as a buyer, I know that agencies make their money as a percentage of
both the media buy and production costs. I suspect, therefore, that most
agencies tend to steer their customers toward the more expensive media
outlets with the higher production costs.

That leaves more inventory available on radio for folks who are savvy enough
to take advantage of radio's enormous reach and effectiveness. Those
weight-loss and gold-coin promoters are smart enough do so, and the radio
owners are smart enough to accept their money.

Why are all the ads that I hear for trash crap products? Weight loss
junk, gold coin crap, how to be a millionaire foolishness, and on and
on and on. There are very few radio ads that I hear advertising a
quality product at a fair price, simply to gain marketshare. I would
honestly be interested to hear about new products, or to hear specials
from companies, to hear the latest deal or sale, or anything that's a
real product, quality, no rip off, no placebo pill with a takeoff on
the viagra name, no hair growth system with a guarantee to get "up to
100% of your money back" (whatever that means). The few decent ads
are local. Does radio just not make the decent businessperson money
anymore, so radio stations have to settle for the lowest common
denominator? I'm honestly curious. You'd think there would be ads
for the latest Nissan truck, or Wal-Mart national radio specials,
something of that sort. Perhaps they exist, but I'm a radio junkie
and all I hear is crap. Please respond. Thanks!

Maybe get off of the sports station?

On 30 May 2004 03:06:42 GMT, "Paul Jensen"
wrote:

Why are all the ads that I hear for trash crap products? Weight loss
junk, gold coin crap, how to be a millionaire foolishness, and on and
on and on. There are very few radio ads that I hear advertising a
quality product at a fair price, simply to gain marketshare. I would
honestly be interested to hear about new products, or to hear specials
from companies, to hear the latest deal or sale, or anything that's a
real product, quality, no rip off, no placebo pill with a takeoff on
the viagra name, no hair growth system with a guarantee to get "up to
100% of your money back" (whatever that means). The few decent ads
are local. Does radio just not make the decent businessperson money
anymore, so radio stations have to settle for the lowest common
denominator? I'm honestly curious. You'd think there would be ads
for the latest Nissan truck, or Wal-Mart national radio specials,
something of that sort. Perhaps they exist, but I'm a radio junkie
and all I hear is crap. Please respond. Thanks!

Maybe get off of the sports station?



I purposely didn't mention the kind of radio, just because it seems to
be on all of it, but just curious, what kind of decent ads do you
hear? Maybe they're just slipping past me.

On 29 May 2004 17:04:41 GMT, "lsmyer" wrote:

As a former radio GM, I am convinced that radio is the best buy for the
advertising dollar. It is very low cost and is very effective and I think
95% of businesses should spend at least part of their advertising budget on
local and/or national radio.

Many advertisers, though, feel like radio is not as glamorous as television,
not as serious as newspaper, and not as timely as outdoor. Of course, I beg
to differ on all accounts.

And as someone who has dealt extensively with ad agencies, both as a seller
and as a buyer, I know that agencies make their money as a percentage of
both the media buy and production costs. I suspect, therefore, that most
agencies tend to steer their customers toward the more expensive media
outlets with the higher production costs.

That leaves more inventory available on radio for folks who are savvy enough
to take advantage of radio's enormous reach and effectiveness. Those
weight-loss and gold-coin promoters are smart enough do so, and the radio
owners are smart enough to accept their money.



Hmm, thanks, that does make a lot of sense.

"Paul Jensen" ) writes:
Why are all the ads that I hear for trash crap products? Weight loss
junk, gold coin crap, how to be a millionaire foolishness, and on and
on and on. There are very few radio ads that I hear advertising a
quality product at a fair price, simply to gain marketshare. I would
honestly be interested to hear about new products, or to hear specials
from companies, to hear the latest deal or sale, or anything that's a
real product, quality, no rip off, no placebo pill with a takeoff on
the viagra name, no hair growth system with a guarantee to get "up to
100% of your money back" (whatever that means). The few decent ads
are local. Does radio just not make the decent businessperson money
anymore, so radio stations have to settle for the lowest common
denominator? I'm honestly curious. You'd think there would be ads
for the latest Nissan truck, or Wal-Mart national radio specials,
something of that sort. Perhaps they exist, but I'm a radio junkie
and all I hear is crap. Please respond. Thanks!

Maybe get off of the sports station?



I'm not in the US, so I wasn't sure how general the problem is. The
type of ads described, I keep hearing on syndicated overnight shows,
like "Coast to Coast". I can't listen to much US programming in the daytime,
and obviously much of the night is now syndicated. So I just assumed
those junk ads had more to do with the type of programming than an ongoing
trend.

Michael

As a former radio GM, I am convinced that radio is the best buy for the
advertising dollar. It is very low cost and is very effective and I think
95% of businesses should spend at least part of their advertising budget on
local and/or national radio.

Many advertisers, though, feel like radio is not as glamorous as television,
not as serious as newspaper, and not as timely as outdoor. Of course, I beg
to differ on all accounts.

I'm guessing that when you were a GM the station(s) was/were owned by a
company smaller than one of the mega-groups. Or maybe it was taken over by
one of them. I think one of the reasons that so many advertisers are
by-passing local radio stations is that there's a good chance they are not
being called on by account execs who have any clue as to what they are
doing. It seems to be the policy of both Clear Channel and Infinity (and
possibly others) to fill their sales staffs with quantity rather than
quality. Both chains hire herds of sales people, irrespective of experience
or qualification. They field such large sales staffs that account lists get
thinned out too much for many of them to earn a decent living. So most
stations end up with a few successful sales people who call on their old
reliable clients, and a revolving door of beginners and other lesser sales
people who have neither the sales skill, understanding of radio, nor the
ingenuity to convert the vast numbers of potential advertisers into paying
customers.

Lee


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"OIE" wrote in message ...

Maybe get off of the sports station?



I purposely didn't mention the kind of radio, just because it seems to
be on all of it, but just curious, what kind of decent ads do you
hear? Maybe they're just slipping past me.

I hear "decent" ads all the time. Whether it's national ads for places like
Sears or Radio Shack, or local ads for restaurants, stores, etc., radio is
full of them! Now I do spend a couple hours a day on the local sports
station, and there one will hear the type of spots you mentioned, plus ads
for local adult stores, plus of course "male enhancement."

Some of these ads are tasteless in my opinion, but they may not be in
somebody else's opinion. This is a free country and the right to discuss
male enhancement goes along with the right to critisize the government. Now
as for anyone stupid enough to think any of this crap would actually work,
maybe they deserve to be seperated from their money. If anyone is
perpatrating a fraud, then they should be prosecuted, but until such time as
that happens, they have just as much right to the airwaves as Sears does.