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The current total raised through UK Radio Aid is put at £3,286,700
with a new target of £4 million wanted for victims of the Asian Tsunami. On Monday 17th January 2005 commercial Radio stations across the UK banded together to broadcast a unique 12 hour programme, to raise much needed funds. UK Radio Aid played out across the network from 6am to 6pm, with over 280 Commercial stations, plus hospital radio, many overseas stations and BFBS participating. Technically this very complex project worked brilliantly, with links to local stations twice an hour to play in local UK Radio Aid material for their areas. The main station was switching live to the disaster area and all round the country for local stories to be part of the main content. On top of that we had live telephone interviews with many stars who were abroad - for example Sting in Japan and Bono in LA. Support for UK Radio Aid by commercial sponsors was magnificent. Donations by sponsors totalled over £500,000 and the income from the competition prizes they donated was over £800,000. The 500,000 competition entry texts underline how listeners interact with their live radio station. The main sponsors of the day we Lloyds TSB, Toyota, Carphone Warehouse, Abbey, Robinsons and Renault Mark Story, Chairman of UK Radio Aid said: "This important fund-raising effort wouldn't have been nearly so successful without the generous support from the key sponsors of UK Radio Aid." The Commercial Radio companies themselves have donated over £300,000. But this update on UK Radio Aid is not to give ourselves a pat on the back - we want to get to £4 million. You can help by going to the UK Radio Aid website and donating online right now, simply click on the link below. Every penny is to be routed to the DEC to be invested in second stage projects to focus mainly on children and orphans of the disaster. Weblink: www.ukradioaid.com (From ) |
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