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#12
June 7th 05, 03:47 AM
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"Tom Betz" wrote in message ... Quoth in : The Gen Pop will now have to sit back and wait for smart station operator to switch to a more agressive oldies format than CBS-FM was dishing out. Don't forget that Viacom is planning to sell off its radio operation. No, it's not. It is planning to divest or do trades outside the top 20 to 25 markets, where they feel resources are better put in other aspects of the business. This flip is just an attempt, by putting a trendy format on the former Oldies stations, to make them more salable. Infinity is gambling on a spike in the ratings just strong enough to up the selling price a few bucks. Of course, it also cuts expenses by eliminating the on-air talent... A ratings increase of a share or so on two stations would not even change the EPS by a fraction of a cent. |
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