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WCBS-FM ralliers get rates boost
By David Hinclley
Daily News Staff Writer Outraged oldies fans can wave some bitterly ironic numbers today as they gather outside the WCBS-FM studios protesting the station's recent switch to the "Jack" format. Arbitron ratings released yesterday for March-May, the last three months when the station played oldies, showed WCBS-FM (101.1) up more than 10% among 25- to 54-year-olds. That choice demographic is where management felt WCBS-FM's appeal was eroding, which is why it dumped oldies June 3 for the younger-targeted Jack. Fans of the oldies format have blasted WCBS-FM for abruptly dumping music that had been on the air since July 1972 with iconic deejays like Bruce (Cousin Brucie) Morrow and Harry Harrison. "Not all city radio stations feel like a part of the city," said radio veteran Jonathan Schwartz yesterday. "WCBS-FM did." Today's rally is scheduled to begin at 11:30 a.m. outside the station's studios at 1515 Broadway. The goal, organizers say, is not to bash Jack, but to get their oldies back - though that's likely to be a long shot. WCBS-FM's parent Infinity has started Jack in several cities and CEO Joel Hollander told CNBC last week that Infinity will be "better served financially in the long run" with Jack. As heard on 101.1 FM, Jack is a wise-guy format with no deejays that uses the slogan "Playing What We Want." So far that has mostly been rock songs from the '70s and later. Arbitron figures yesterday showed that for March-May, WCBS-FM rose from 2.8% of the 25-to-54 audience to 3.2%. Arbitron's ratings can have month-to-month blips, but fans are likely to see this number, plus a rise in the station's overall audience share from 3.3% to 3.5%, as proof that oldies was a solid format. While there has been no indication whether any WCBS-FM deejays will attend today's rally, all have expressed sympathy for disenfranchised listeners. "This was cold and surgical," said Morrow. "WCBS-FM was a unique station in a unique market, and this decision did not serve the public, which is what owners of public airwaves are supposed to do." Originally published on June 21, 2005 http://www.nydailynews.com/entertain...p-274363c.html |
#2
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"Mike Terry" wrote in message ... By David Hinclley Daily News Staff Writer Outraged oldies fans can wave some bitterly ironic numbers today as they gather outside the WCBS-FM studios protesting the station's recent switch to the "Jack" format. Arbitron ratings released yesterday for March-May, the last three months when the station played oldies, showed WCBS-FM (101.1) up more than 10% among 25- to 54-year-olds. Stop there... 10% change is within the margin of error of the Arbitron trends. Move on, nothing to see. |
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