RadioInsight

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Daily Domains 7/13: Yahoo! Sports Radio To Gain New Sponsor Name

Posted: 13 Jul 2016 10:20 AM PDT
https://radioinsight.com/blog/headli...-sponsor-name/



The Yahoo! Sports Radio Network has had many names since its formation in
1991 as Sports Entertainment Network. It was acquired in 1993 by closed
circuit broadcaster One-On-One Sports and took its name until it was merged
into The Sporting News and became Sporting News Radio in 2000. After being
acquired by Houston based Gow Communications a licensing and branding
agreement was reached with Yahoo! Sports leading to its rebranding as
Yahoo! Sports Radio on August 1, 2011. Now another rebranding appears
imminent.
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WBOS Relaunches As Alt 92.9

Posted: 13 Jul 2016 05:52 AM PDT
https://radioinsight.com/blog/headli...s-as-alt-92-9/



Greater Media Alternative Radio 92.9 WBOS Brookline/Boston rebranded this
morning as Alt 92.9.

The change comes to better represent what the station is and plays. It had
previously been branding itself with the very broad 90s To Now. To help
solidify the changes, Alt 92.9 will promote 60 minute commercial-free
blocks after every stopset.

Greater Media has solidified the Alternative music position on WBOS-FM by
rebranding the station as ALT 92.9 in Boston.

ALT 92.9 will still deliver Bostons Best Alternative Music that listeners
have come to expect from the dial position and bring a solid identity to
both the format and the station, said Greater Media Boston Vice President
and Market Manager Mary Menna.

We are passionate about delivering our content in a non-cluttered,
non-controversial, pure play music environment by playing the most music,�
said WBOS-FM Program Director Ken West. “In doing so, we are offering the
ALT 92.9 Promise: 60 Minutes of Music after every commercial break.

The stations new branding, image and logo will exemplify the fresh
programming of ALT 92.9 and appeal to the active lifestyle of our audience,
said ALT 92.9s new Marketing Director Sean Doherty.