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The proposal that the arrl should be working on is increasing the membership
ranks instead of trying to change the system of licensure that has been discussed to death here. What, theres like around 25% of all hams that are members?? If the arrl is "sooooo good" then they should be working towards increasing the membership. Not only would this actually help to lower the cost of membership by spreading the costs of doing business over a bigger spread, but also give more strength and credibility to the organization. With a good percentage of the members being in the 55+ range there seems to be a good need to come up with new people to add to the membership ranks. How about this for a marketing idea?? If the arrl recieves 200,000 new subscriptions for 2004 then they rebate some of the cost of the subscription rate as it is now? (Thats 200,000 over the existing memberships) Again, the license class/testing situation as it stands now is just fine and does not need any more changes for a while. Work on promotion and building from within before trying to recruit more. Ryan KC8PMX |
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