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-   -   "Should Country stations specifically chase Hispanics?" (https://www.radiobanter.com/shortwave/116049-should-country-stations-specifically-chase-hispanics.html)

[email protected] March 5th 07 12:29 AM

"Should Country stations specifically chase Hispanics?"
 
On Mar 4, 9:05�pm, "David Eduardo" wrote:
wrote in message

oups.com...





On Mar 4, 7:18?pm, "David Eduardo" wrote:
wrote in message


groups.com...
On Mar 4, 6:23?pm, "David Eduardo" wrote:


Stations are not dropping AM, just simulcasting on FM to fill holes in
their coverage, but that is no given:


Nobody said AM was being dropped. But the only viable format on AM, news
talk, is being moved from AM where it gets no salable audience, to FM,
where
it does. Once this happens, AM will have no magnet for listening in any
age,
and will die.


Funny, KSL news/talk/sports is not dropping AM, plus as we saw, FM is
over-allocated and tied up in the FCC, for quite some time. *AM is not
moving news/talk/sport to FM, *just simulcasting, if that is even
approved - too many listeners would be lost.


You just don't get it.

KSL is already on KSL-FM, in a simulcast, in preparation for an eventual
total move of the format to FM when the demos on AM can no longer produce
sales. Just as the same owner ALREADY did in Phoenix and Washington, DC.,
and is preparing to do in Seattle.

WTOP, 50,000 watts in DC ceased its news and talk format on AM and took it
to FM. The AM became specialty programming with no ratings.

KTAR in Phoenix moved its n/t format to FM, and put sports on the old AM
channel.

KIRO, 50 kw in Seattle, is going to move to FM.

Clear Channel in Pittsburgh and New Orleans has beaten KDKA and WWL with new
FM news/talk stations in ratings and billing in 25-54. News/talkers in
Orlando, Akron, Jersey, etc., on FM are winning. Stations owned by Cox and
Clear in Jacksonville, Dayton, Tallahassee and several others are moving or
have moved totally to FM only.

These owners, holding over 1500 stations in the largest markets, know that
AM can not get sales demos any more and they are moving the intellectual
property to a band where such formats work in sales demos.- Hide quoted text -

- Show quoted text -


And, you just don't get it - the FM band is over-allocated, so there
is just only so much room for new FMs - this is already tied up in the
FCC. There will always be a use for AM, and since HD/IBOC has no
consumer interest, and little interest on AM from stations owners,
there will always be something to DX.


David Eduardo March 5th 07 01:13 AM

"Should Country stations specifically chase Hispanics?"
 

wrote in message
ups.com...
On Mar 4, 9:05?pm, "David Eduardo" wrote:

As I stated, KSL is NOT turning off its AM, just simulcasting on FM.
WTOP will still broadcast on AM. There are hundreds of 50KW AM
stations:


WTOP moved, format and calls, to FM 100%. The old 1500 frequency is being
used fror a very niche in-depth news and commentary format in conjunction
with the Washington Post. It gets less than a 1 share, with the calls WTWP
while the FM, WTOP, gets nearly a 6 share and is in the top 3 stations in
DC.

KSL is sumulcasting now, in poreparation for eventually having the news talk
format 100% on FM. Bonneville is very clear in what they are doing. They
moved the news talk format in DC from AM to FM, and they did the same in
Phoenix after a period of simulcating to get the listeners to understand the
change.

WTOP AM is no more... it is now WTWP, with a new, low rated niche format.
They did not turn it off, but they sure took the good format to FM. Same in
Phoenix. And soon in Seattle and Portland.

Many of the 50 kw AMs you mention, such as KBLA in LA, have near the poorest
coverage in their markets. There are plenty of 5 kw low-band stations like
KOGO or KFYI or WDBO or WFLA or WIOD or WMT or WNAX or KLIF or KTSA or WCHS
or WIP or KSFO and so on that have coverage that is enormously better than
half the US 50 kw stations you list. Having 50 kw is meaningless unless you
know the dial position and directionality.

1 kw on 540 is about the same as 50 kw on 1600 in coverage from the same
location. But the worst enemy of most AMs is directionality. The LA and
Pnoenix (Tempe) 50 kw stations on 1580 are totally useless signals, with
limited coverage and extreme directionality. Your list fails to recognize
that what matters on AM is local, groundwave coverage of the local metro as
defined by the ratings company. Stations on AM that do not do this can not
compete. There are less than 200 stations on AM in the top 100 markets that
fully cover their market with day and night groundwave.



To your shagrin (sic), I will be able to DX many of these for many years
Afrom Maryland, long after you are dead.


So what? That does not mean they are profitable or successful locally.
Skywave, in 2007, is meaningless.

I don't have to listen to news/
talk/sports, as long as, there is AM to DX. When, Coast-To-Coast-AM ,
the "Truckers Network", WWL, WLW, WHO, WCCO, WSB, WABC, WSM, WGN,
WBBM, WOR, WJR, CHWO, WHAS, WGY, CJBC, WHAS, WLS, CKLW, WTAM, WBT,
KMOX, WHAM and others all disappear off AM, I'll let you know.


WGN was the principal cause why the Tribune is trying to sell its broadcast
business. The revenue losses inthe las years due to the old-fart audience on
AM have forced the entire company to go into a panich. WWL has an new FM
competitor that is cleaning its clock. WSM is not a news talk station, nor
is WBBM. WBT does not cover the western half of its market at night, and is
rumored to be looking at going to FM. The truckers thing gets most of its
listening from satellite, anyway.

Finally, probably less than 10% of radio's billings are from ads in the 7 PM
to 5 AM period of darkness.... so, except for you, just about nobody cares
anyway.-



David Eduardo March 5th 07 01:22 AM

"Should Country stations specifically chase Hispanics?"
 

wrote in message
oups.com...
On Mar 4, 9:05?pm, "David Eduardo" wrote:
wrote in message

These owners, holding over 1500 stations in the largest markets, know that
AM can not get sales demos any more and they are moving the intellectual
property to a band where such formats work in sales demos.- Hide quoted
text -

- Show quoted text -


And, you just don't get it - the FM band is over-allocated, so there
is just only so much room for new FMs - this is already tied up in the
FCC. There will always be a use for AM, and since HD/IBOC has no
consumer interest, and little interest on AM from stations owners,
there will always be something to DX.

I have told you multiple times that no new FMs are being created.

In Phoenix, Bonnevile bought an FM from Emmis, and moved the AM n/t format
to it. In DC, they killed classical on an FM they already owned and moved
n/t to that station. In Seattle, they just bought multiple FM stations and
one will get the AM KIRO format. In Salt Lake, they took a lower-rated FM
they owned and started the transition to FM by simulcasting KSL for a while.

Cox took existing AMs they owned in Jacksonville and Dayton and is
simulcasting n/t and will eventually have the format on FM only. Clear
Channel took two FMs, one each in Pittsburgh and New Orleans, and did new
n/t formats on them... killing KDKA and WWL in the sales demos.

In other words, operators are moving the format from AM to FM, from existing
AM facilities, to existing FM ones, because only on FM can n/t survive.
Expect to see more and morde of this over the next five years as AM
audiences age even more and the spots become unsalable due to old
demographics. The WTOP experience has proven that the same format, moved
from AM to FM, will get much younger and salable audiences... yet in another
post you say that WTOP is still on AM, despite the calls and format having
moved 14 months ago to FM!!!!

Read up a little on this. Your facts are worng, and you do not understand
how easy it is to move a format from an AM to and FM.... many operators
could do it on a few hours' notice!



surfwatch March 5th 07 01:23 AM

"Should Country stations specifically chase Hispanics?"
 
On Mar 4, 3:54 pm, dxAce wrote:
surfwatch wrote:
On Mar 4, 12:05 wrote:
David Eduardo wrote:
"dxAce" wrote in message
...


David Eduardo wrote:


"dxAce" wrote in message
...


No chasing required, they will come to your door, asking to mow your
lawn,
fertilize your garden or to ask your pre-pubescent daughter out for the
night,


It is then my patriotic friend, you must reach in the closet, place
your
hands
upon the weapon, and blow the cock sucking, bean blower back into
Mary's
arms....


Stupid racist.


Stupid little pussy faggot!


I'm sorry, I should have said "racist bigot."


But, then again, you have just said it for me.


Sorry, I'm not a racist like you, Edweenie...


I ain't white, but unlike you, I dislike no one... except for prancing
poseurs... like you, boy.


Get it, retard?


Oh you're white all right. The amount of Miami Indian in you is so
miniscule. Do your homework and stop stretching the truth.


I have, and it's enough so that I'm not white.. I'm of mixed race, and damn proud of
it!

dxAce
Michigan
USA


Sorry buddy, You're not "mix race." So tell me who in your family in
non-white?


John Smith I March 5th 07 03:49 AM

"Should Country stations specifically chase Hispanics?"
 
Brenda Ann wrote:

I have an idea... if the big boys don't seem to think AM is viable,
why not
give it back to the little local guys who CAN make it work? AM is
still very
viable. It's the likes of Clear Channel et. al. that are killing it by
loading it down with the same **** all across the dial. Who the hell
wants cookie cutter radio?


Exactly!

JS
--
http://assemblywizard.tekcities.com

[email protected] March 5th 07 04:38 AM

"Should Country stations specifically chase Hispanics?"
 
On Mar 4, 11:22�pm, "David Eduardo" wrote:
wrote in message

oups.com...
On Mar 4, 9:05?pm, "David Eduardo" wrote:

wrote in message


These owners, holding over 1500 stations in the largest markets, know that
AM can not get sales demos any more and they are moving the intellectual
property to a band where such formats work in sales demos.- Hide quoted
text -


- Show quoted text -


And, you just don't get it - the FM band is over-allocated, so there
is just only so much room for new FMs - this is already tied up in the
FCC. *There will always be a use for AM, and since HD/IBOC has no
consumer interest, and little interest on AM from stations owners,
there will always be something to DX.

I have told you multiple times that no new FMs are being created.

In Phoenix, Bonnevile bought an FM from Emmis, and moved the AM n/t format
to it. In DC, they killed classical on an FM they already owned and moved
n/t to that station. In Seattle, they just bought multiple FM stations and
one will get the AM KIRO format. In Salt Lake, they took a lower-rated FM
they owned and started the transition to FM by simulcasting KSL for a while.

Cox took existing AMs they owned in Jacksonville and Dayton and is
simulcasting n/t and will eventually have the format on FM only. Clear
Channel took two FMs, one each in Pittsburgh and New Orleans, and did new
n/t formats on them... killing KDKA and WWL in the sales demos.

In other words, operators are moving the format from AM to FM, from existing
AM facilities, to existing FM ones, because only on FM can n/t survive.
Expect to see more and morde of this over the next five years as AM
audiences age even more and the spots become unsalable due to old
demographics. The WTOP experience has proven that the same format, moved
from AM to FM, will get much younger and salable audiences... yet in another
post you say that WTOP is still on AM, despite the calls and format having
moved 14 months ago to FM!!!!

Read up a little on this. Your facts are worng, and you do not understand
how easy it is to move a format from an AM to and FM.... many operators
could do it on a few hours' notice!


When all of the US and Canadian AMs go dark, I will let you know.


[email protected] March 5th 07 04:58 AM

"Should Country stations specifically chase Hispanics?"
 
On Mar 4, 11:22�pm, "David Eduardo" wrote:
wrote in message

oups.com...
On Mar 4, 9:05?pm, "David Eduardo" wrote:

wrote in message


These owners, holding over 1500 stations in the largest markets, know that
AM can not get sales demos any more and they are moving the intellectual
property to a band where such formats work in sales demos.- Hide quoted
text -


- Show quoted text -


And, you just don't get it - the FM band is over-allocated, so there
is just only so much room for new FMs - this is already tied up in the
FCC. *There will always be a use for AM, and since HD/IBOC has no
consumer interest, and little interest on AM from stations owners,
there will always be something to DX.

I have told you multiple times that no new FMs are being created.

In Phoenix, Bonnevile bought an FM from Emmis, and moved the AM n/t format
to it. In DC, they killed classical on an FM they already owned and moved
n/t to that station. In Seattle, they just bought multiple FM stations and
one will get the AM KIRO format. In Salt Lake, they took a lower-rated FM
they owned and started the transition to FM by simulcasting KSL for a while.

Cox took existing AMs they owned in Jacksonville and Dayton and is
simulcasting n/t and will eventually have the format on FM only. Clear
Channel took two FMs, one each in Pittsburgh and New Orleans, and did new
n/t formats on them... killing KDKA and WWL in the sales demos.

In other words, operators are moving the format from AM to FM, from existing
AM facilities, to existing FM ones, because only on FM can n/t survive.
Expect to see more and morde of this over the next five years as AM
audiences age even more and the spots become unsalable due to old
demographics. The WTOP experience has proven that the same format, moved
from AM to FM, will get much younger and salable audiences... yet in another
post you say that WTOP is still on AM, despite the calls and format having
moved 14 months ago to FM!!!!

Read up a little on this. Your facts are worng, and you do not understand
how easy it is to move a format from an AM to and FM.... many operators
could do it on a few hours' notice!


My favorite, WLW AM is ranked #1:

"Radio Ratings Are In"

"WLW-AM again was No. 1 for all listeners (ages 12 and older), as it
has been since January 2000. It also was No. 1 in the 25-54 demo that
advertisers want."

http://frontier.cincinnati.com/blogs...ngs-are-in.asp



Telamon March 5th 07 05:16 AM

"Should Country stations specifically chase Hispanics?"
 
In article ,
"David Eduardo" wrote:


wrote in message
ups.com...
On Mar 4, 9:05?pm, "David Eduardo" wrote:

As I stated, KSL is NOT turning off its AM, just simulcasting on FM.
WTOP will still broadcast on AM. There are hundreds of 50KW AM
stations:


WTOP moved, format and calls, to FM 100%. The old 1500 frequency is being
used fror a very niche in-depth news and commentary format in conjunction
with the Washington Post. It gets less than a 1 share, with the calls WTWP
while the FM, WTOP, gets nearly a 6 share and is in the top 3 stations in
DC.

KSL is sumulcasting now, in poreparation for eventually having the news talk
format 100% on FM. Bonneville is very clear in what they are doing. They
moved the news talk format in DC from AM to FM, and they did the same in
Phoenix after a period of simulcating to get the listeners to understand the
change.

WTOP AM is no more... it is now WTWP, with a new, low rated niche format.
They did not turn it off, but they sure took the good format to FM. Same in
Phoenix. And soon in Seattle and Portland.

Many of the 50 kw AMs you mention, such as KBLA in LA, have near the poorest
coverage in their markets. There are plenty of 5 kw low-band stations like
KOGO or KFYI or WDBO or WFLA or WIOD or WMT or WNAX or KLIF or KTSA or WCHS
or WIP or KSFO and so on that have coverage that is enormously better than
half the US 50 kw stations you list. Having 50 kw is meaningless unless you
know the dial position and directionality.


KFI is 50 KW but is temporally 25 KW on a backup antenna.

--
Telamon
Ventura, California

David Eduardo March 5th 07 05:18 AM

"Should Country stations specifically chase Hispanics?"
 

"Brenda Ann" wrote in message
...
am.html


I have an idea... if the big boys don't seem to think AM is viable, why
not give it back to the little local guys who CAN make it work? AM is
still very viable. It's the likes of Clear Channel et. al. that are
killing it by loading it down with the same **** all across the dial. Who
the hell wants cookie cutter radio?


Actually, when AM was called dead in the 80's, it was Clear Channel that
invested in facilities and talent and gave the band further life...

Since there are only, at most, one or two viable AMs in any market outside
of a few majors, there can hardly be cookie cutter radio (unless you define
syndicated talent as cookie cutter).

The rest of AMs can only make money with religion, brokered shows or niche
ethnic fare.



David Eduardo March 5th 07 05:23 AM

"Should Country stations specifically chase Hispanics?"
 

wrote in message
oups.com...
On Mar 4, 11:22?pm, "David Eduardo" wrote:
wrote in message

oups.com...
On Mar 4, 9:05?pm, "David Eduardo" wrote:

wrote in message


These owners, holding over 1500 stations in the largest markets, know
that
AM can not get sales demos any more and they are moving the intellectual
property to a band where such formats work in sales demos.- Hide quoted
text -


- Show quoted text -


And, you just don't get it - the FM band is over-allocated, so there
is just only so much room for new FMs - this is already tied up in the
FCC. There will always be a use for AM, and since HD/IBOC has no
consumer interest, and little interest on AM from stations owners,
there will always be something to DX.

I have told you multiple times that no new FMs are being created.

In Phoenix, Bonnevile bought an FM from Emmis, and moved the AM n/t format
to it. In DC, they killed classical on an FM they already owned and moved
n/t to that station. In Seattle, they just bought multiple FM stations and
one will get the AM KIRO format. In Salt Lake, they took a lower-rated FM
they owned and started the transition to FM by simulcasting KSL for a
while.

Cox took existing AMs they owned in Jacksonville and Dayton and is
simulcasting n/t and will eventually have the format on FM only. Clear
Channel took two FMs, one each in Pittsburgh and New Orleans, and did new
n/t formats on them... killing KDKA and WWL in the sales demos.

In other words, operators are moving the format from AM to FM, from
existing
AM facilities, to existing FM ones, because only on FM can n/t survive.
Expect to see more and morde of this over the next five years as AM
audiences age even more and the spots become unsalable due to old
demographics. The WTOP experience has proven that the same format, moved
from AM to FM, will get much younger and salable audiences... yet in
another
post you say that WTOP is still on AM, despite the calls and format having
moved 14 months ago to FM!!!!

Read up a little on this. Your facts are worng, and you do not understand
how easy it is to move a format from an AM to and FM.... many operators
could do it on a few hours' notice!


When all of the US and Canadian AMs go dark, I will let you know.

Two-thirds of Canadian AMs already are dark or scheduled to go dark. Canada
has a policy of getting AMs to move to FM and then shut down the AM side.

More than half of the US's AMs are not profitable. There are nearly twice as
many FMs as AMs now in the US.

Among persons under 45, less than 10% of radio listening is to AM. At night,
in the same age group, it is more like 5%.




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