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On Mar 4, 9:05�pm, "David Eduardo" wrote:
wrote in message oups.com... On Mar 4, 7:18?pm, "David Eduardo" wrote: wrote in message groups.com... On Mar 4, 6:23?pm, "David Eduardo" wrote: Stations are not dropping AM, just simulcasting on FM to fill holes in their coverage, but that is no given: Nobody said AM was being dropped. But the only viable format on AM, news talk, is being moved from AM where it gets no salable audience, to FM, where it does. Once this happens, AM will have no magnet for listening in any age, and will die. Funny, KSL news/talk/sports is not dropping AM, plus as we saw, FM is over-allocated and tied up in the FCC, for quite some time. *AM is not moving news/talk/sport to FM, *just simulcasting, if that is even approved - too many listeners would be lost. You just don't get it. KSL is already on KSL-FM, in a simulcast, in preparation for an eventual total move of the format to FM when the demos on AM can no longer produce sales. Just as the same owner ALREADY did in Phoenix and Washington, DC., and is preparing to do in Seattle. WTOP, 50,000 watts in DC ceased its news and talk format on AM and took it to FM. The AM became specialty programming with no ratings. KTAR in Phoenix moved its n/t format to FM, and put sports on the old AM channel. KIRO, 50 kw in Seattle, is going to move to FM. Clear Channel in Pittsburgh and New Orleans has beaten KDKA and WWL with new FM news/talk stations in ratings and billing in 25-54. News/talkers in Orlando, Akron, Jersey, etc., on FM are winning. Stations owned by Cox and Clear in Jacksonville, Dayton, Tallahassee and several others are moving or have moved totally to FM only. These owners, holding over 1500 stations in the largest markets, know that AM can not get sales demos any more and they are moving the intellectual property to a band where such formats work in sales demos.- Hide quoted text - - Show quoted text - And, you just don't get it - the FM band is over-allocated, so there is just only so much room for new FMs - this is already tied up in the FCC. There will always be a use for AM, and since HD/IBOC has no consumer interest, and little interest on AM from stations owners, there will always be something to DX. |
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