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Old March 5th 07, 12:29 AM posted to rec.radio.shortwave
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Default "Should Country stations specifically chase Hispanics?"

On Mar 4, 9:05�pm, "David Eduardo" wrote:
wrote in message

oups.com...





On Mar 4, 7:18?pm, "David Eduardo" wrote:
wrote in message


groups.com...
On Mar 4, 6:23?pm, "David Eduardo" wrote:


Stations are not dropping AM, just simulcasting on FM to fill holes in
their coverage, but that is no given:


Nobody said AM was being dropped. But the only viable format on AM, news
talk, is being moved from AM where it gets no salable audience, to FM,
where
it does. Once this happens, AM will have no magnet for listening in any
age,
and will die.


Funny, KSL news/talk/sports is not dropping AM, plus as we saw, FM is
over-allocated and tied up in the FCC, for quite some time. *AM is not
moving news/talk/sport to FM, *just simulcasting, if that is even
approved - too many listeners would be lost.


You just don't get it.

KSL is already on KSL-FM, in a simulcast, in preparation for an eventual
total move of the format to FM when the demos on AM can no longer produce
sales. Just as the same owner ALREADY did in Phoenix and Washington, DC.,
and is preparing to do in Seattle.

WTOP, 50,000 watts in DC ceased its news and talk format on AM and took it
to FM. The AM became specialty programming with no ratings.

KTAR in Phoenix moved its n/t format to FM, and put sports on the old AM
channel.

KIRO, 50 kw in Seattle, is going to move to FM.

Clear Channel in Pittsburgh and New Orleans has beaten KDKA and WWL with new
FM news/talk stations in ratings and billing in 25-54. News/talkers in
Orlando, Akron, Jersey, etc., on FM are winning. Stations owned by Cox and
Clear in Jacksonville, Dayton, Tallahassee and several others are moving or
have moved totally to FM only.

These owners, holding over 1500 stations in the largest markets, know that
AM can not get sales demos any more and they are moving the intellectual
property to a band where such formats work in sales demos.- Hide quoted text -

- Show quoted text -


And, you just don't get it - the FM band is over-allocated, so there
is just only so much room for new FMs - this is already tied up in the
FCC. There will always be a use for AM, and since HD/IBOC has no
consumer interest, and little interest on AM from stations owners,
there will always be something to DX.

 
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