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Old March 5th 07, 05:38 AM posted to rec.radio.shortwave
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Posts: 321
Default "Should Country stations specifically chase Hispanics?"

On Mar 4, 11:22�pm, "David Eduardo" wrote:
wrote in message

oups.com...
On Mar 4, 9:05?pm, "David Eduardo" wrote:

wrote in message


These owners, holding over 1500 stations in the largest markets, know that
AM can not get sales demos any more and they are moving the intellectual
property to a band where such formats work in sales demos.- Hide quoted
text -


- Show quoted text -


And, you just don't get it - the FM band is over-allocated, so there
is just only so much room for new FMs - this is already tied up in the
FCC. *There will always be a use for AM, and since HD/IBOC has no
consumer interest, and little interest on AM from stations owners,
there will always be something to DX.

I have told you multiple times that no new FMs are being created.

In Phoenix, Bonnevile bought an FM from Emmis, and moved the AM n/t format
to it. In DC, they killed classical on an FM they already owned and moved
n/t to that station. In Seattle, they just bought multiple FM stations and
one will get the AM KIRO format. In Salt Lake, they took a lower-rated FM
they owned and started the transition to FM by simulcasting KSL for a while.

Cox took existing AMs they owned in Jacksonville and Dayton and is
simulcasting n/t and will eventually have the format on FM only. Clear
Channel took two FMs, one each in Pittsburgh and New Orleans, and did new
n/t formats on them... killing KDKA and WWL in the sales demos.

In other words, operators are moving the format from AM to FM, from existing
AM facilities, to existing FM ones, because only on FM can n/t survive.
Expect to see more and morde of this over the next five years as AM
audiences age even more and the spots become unsalable due to old
demographics. The WTOP experience has proven that the same format, moved
from AM to FM, will get much younger and salable audiences... yet in another
post you say that WTOP is still on AM, despite the calls and format having
moved 14 months ago to FM!!!!

Read up a little on this. Your facts are worng, and you do not understand
how easy it is to move a format from an AM to and FM.... many operators
could do it on a few hours' notice!


When all of the US and Canadian AMs go dark, I will let you know.

 
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