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On Mar 4, 11:22�pm, "David Eduardo" wrote:
wrote in message oups.com... On Mar 4, 9:05?pm, "David Eduardo" wrote: wrote in message These owners, holding over 1500 stations in the largest markets, know that AM can not get sales demos any more and they are moving the intellectual property to a band where such formats work in sales demos.- Hide quoted text - - Show quoted text - And, you just don't get it - the FM band is over-allocated, so there is just only so much room for new FMs - this is already tied up in the FCC. *There will always be a use for AM, and since HD/IBOC has no consumer interest, and little interest on AM from stations owners, there will always be something to DX. I have told you multiple times that no new FMs are being created. In Phoenix, Bonnevile bought an FM from Emmis, and moved the AM n/t format to it. In DC, they killed classical on an FM they already owned and moved n/t to that station. In Seattle, they just bought multiple FM stations and one will get the AM KIRO format. In Salt Lake, they took a lower-rated FM they owned and started the transition to FM by simulcasting KSL for a while. Cox took existing AMs they owned in Jacksonville and Dayton and is simulcasting n/t and will eventually have the format on FM only. Clear Channel took two FMs, one each in Pittsburgh and New Orleans, and did new n/t formats on them... killing KDKA and WWL in the sales demos. In other words, operators are moving the format from AM to FM, from existing AM facilities, to existing FM ones, because only on FM can n/t survive. Expect to see more and morde of this over the next five years as AM audiences age even more and the spots become unsalable due to old demographics. The WTOP experience has proven that the same format, moved from AM to FM, will get much younger and salable audiences... yet in another post you say that WTOP is still on AM, despite the calls and format having moved 14 months ago to FM!!!! Read up a little on this. Your facts are worng, and you do not understand how easy it is to move a format from an AM to and FM.... many operators could do it on a few hours' notice! My favorite, WLW AM is ranked #1: "Radio Ratings Are In" "WLW-AM again was No. 1 for all listeners (ages 12 and older), as it has been since January 2000. It also was No. 1 in the 25-54 demo that advertisers want." http://frontier.cincinnati.com/blogs...ngs-are-in.asp |
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