On Mar 8, 12:51�pm, "David Eduardo" wrote:
wrote in message

ups.com...



I found your little Arbitron ratings:

http://www.arbitron.com/radio_stations/home.htm

That is 12+ (all ages). Advertisers do not buy 12+, which is why Arbitron
gives the data away. Stations pay hundreds of thousands of dollars a year to
get the specific age groups, because advertisers want 25-54 and its subsets,
not the 55+ AM gets.



No stations are ranked even close to WLW AM

In 25-54, there is a virtual three way tie for first. Half the WLW audience
is over 55, and useless for sales. And, aside from WLW, there is no other AM
station in the top 15 in Cincy.

- funny, I checked New

York, for example, *and there are a bunch of AMs in the top rankings
ahead of FMs.

In 25-54, there is no AM station until you get to #15. The first 14 stations
are all FM. While the #1 station has over a 7 share of listening, the
highest rated AM has just a 2 share.

As usual, you are full-of-**** - be AMs naysayer so this
wonderful, destructive HD-AM can save the AM band. You are simply a
****ing IBOC shill.

Your argument just turned and bit you. My whole point is that AM is becoming
a band only for old people, one that advertisers have no interest in. You
tried to prove something with figures that are meaningless, 12+ ratings. And
the fact is, advertising is not sold on 12+, it is sold on 18-34 and 25-54
adult demos. AM is dying because the listeners are too old and advertisers
can not reach their most desirable consumers on AM.

AM will be around, until after we are gone.

wrote in message
oups.com...

Your argument just turned and bit you. My whole point is that AM is
becoming
a band only for old people, one that advertisers have no interest in. You
tried to prove something with figures that are meaningless, 12+ ratings.
And
the fact is, advertising is not sold on 12+, it is sold on 18-34 and 25-54
adult demos. AM is dying because the listeners are too old and advertisers
can not reach their most desirable consumers on AM.

AM will be around, until after we are gone.

At the present rate, all AMs in a few years will be religious or niche
ethnic focused, once news-talk moves to FM. Sure, there will be AM stations,
but with nearly no listening and serving very tiny constituencies.

On Mar 8, 2:15?pm, "David Eduardo" wrote:
wrote in message

oups.com...



Your argument just turned and bit you. My whole point is that AM is
becoming
a band only for old people, one that advertisers have no interest in. You
tried to prove something with figures that are meaningless, 12+ ratings.
And
the fact is, advertising is not sold on 12+, it is sold on 18-34 and 25-54
adult demos. AM is dying because the listeners are too old and advertisers
can not reach their most desirable consumers on AM.

AM will be around, until after we are gone.

At the present rate, all AMs in a few years will be religious or niche
ethnic focused, once news-talk moves to FM. Sure, there will be AM stations,
but with nearly no listening and serving very tiny constituencies.

There will always be some news/talk/sports on AM - WLW AM is ranked
#1. AM talk radio is very popular:

Daypart Persons 12+ (000)Persons 12+
Mon-Fri 7PM-12Mid 115,563 47

Radio Listening by Location
At Home 140,399 9,767 38

http://www.arbitron.com/national_radio/home.htm

wrote in message
ps.com...


There will always be some news/talk/sports on AM - WLW AM is ranked
#1. AM talk radio is very popular:

.... among people over 50.

Daypart Persons 12+ (000)Persons 12+
Mon-Fri 7PM-12Mid 115,563 47

And more than 60% of that is listeners 55+. Unsalable.

On Mar 8, 3:07�pm, "David Eduardo" wrote:
wrote in message

ps.com...



There will always be some news/talk/sports on AM - WLW AM is ranked
#1. AM talk radio is very popular:

... among people over 50.



Daypart Persons 12+ (000)Persons *12+
Mon-Fri *7PM-12Mid *115,563 *47

And more than 60% of that is listeners 55+. Unsalable.

I'll let you know, when all of the AMs go dark.

wrote in message
oups.com...
On Mar 8, 3:07?pm, "David Eduardo" wrote:
wrote in message

ps.com...



There will always be some news/talk/sports on AM - WLW AM is ranked
#1. AM talk radio is very popular:

... among people over 50.



Daypart Persons 12+ (000)Persons 12+
Mon-Fri 7PM-12Mid 115,563 47

And more than 60% of that is listeners 55+. Unsalable.

I'll let you know, when all of the AMs go dark.

It's not about them going dark. It is about them becoming irrelevant due to
the age of the listeners, the move of news talk to FM, and the change of
mmost AMs to niche programming that is religious or narrow ethnic in nature.

SCREW!!!!!!! wlw.Looky here! www.us963.com and,
www.miss103.com and, www.mix987.com
Whatchoo lookin at,Boy!?
cuhulin

wlw,Ranked at ZERO in my BOOK!
SCREW YOU!!!!!!! wlw!!!!!!!!!! GO F..K
Yourself!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!
cuhulin

I am fixin to email wlw.**** on those Cincinnati Cock Suckers!!!!!!!!!!
cuhulin

SCREW!!!!!!!! wlw!!!!!! I HOPE THEY GO BELLY UP!!!!!! THEY DESERVE
IT!!!!!!!
cuhulin