On Mar 8, 12:51�pm, "David Eduardo" wrote:
wrote in message

ups.com...



I found your little Arbitron ratings:

http://www.arbitron.com/radio_stations/home.htm

That is 12+ (all ages). Advertisers do not buy 12+, which is why Arbitron
gives the data away. Stations pay hundreds of thousands of dollars a year to
get the specific age groups, because advertisers want 25-54 and its subsets,
not the 55+ AM gets.



No stations are ranked even close to WLW AM

In 25-54, there is a virtual three way tie for first. Half the WLW audience
is over 55, and useless for sales. And, aside from WLW, there is no other AM
station in the top 15 in Cincy.

- funny, I checked New

York, for example, *and there are a bunch of AMs in the top rankings
ahead of FMs.

In 25-54, there is no AM station until you get to #15. The first 14 stations
are all FM. While the #1 station has over a 7 share of listening, the
highest rated AM has just a 2 share.

As usual, you are full-of-**** - be AMs naysayer so this
wonderful, destructive HD-AM can save the AM band. You are simply a
****ing IBOC shill.

Your argument just turned and bit you. My whole point is that AM is becoming
a band only for old people, one that advertisers have no interest in. You
tried to prove something with figures that are meaningless, 12+ ratings. And
the fact is, advertising is not sold on 12+, it is sold on 18-34 and 25-54
adult demos. AM is dying because the listeners are too old and advertisers
can not reach their most desirable consumers on AM.

AM will be around, until after we are gone.