"HFguy" wrote in message
news:fl8Ih.590$jf.118@trndny04...
David Eduardo wrote:

Again: those are 12+ numbers, not the sales demos of 25-54. Each of them
does significantly worse in 25-54.

For example, WGN is not even in the top 20 in Chicago in 25-54 in the
latest ratings. This is why its revenues have dropped so severely.

And in most markets, only one or two AMs are in the top 20 in the sales
demos vs. 18 or 19 FMs.

Most major AMs are considering a transition to FM to "get back" the 35-54
numbers they need to be able to sell, or they will become all over-55
soon, and cease to be profitable. Companies like Bonneville, Clear
Channel, Cox and others are already moving news/talk formats to FM.
Others will follow.

It's not about 12+ ratings... it is about the ability to convert ratings
to revenue because news/talk is a very expensive format and revenue is
declining because so much of the audience is over 55. There is no money
in 55+... in larger markets, advertisers will not buy 55+.

You seem to live in a world of radio and it's relation to money. I would
be insufferably bored with such a life. Do you have any hobbies or other
creative interests? What do you talk about at parties? Can you go a day or
more without talking to anyone about commercial radio?

Sure. But this is not an impressionist or puntillist forum, nor is it one
about home repair or about creative writing or poetry or bycycles.

If I was a billionaire, I would own a large group of commercial free radio
stations across the country with nothing but music and information.

Oh, it's already beening done... XM and Sirius. But they lost an aggregate
$1.5 billion last year, so the price is steep.

Just one New York or LA FM will set you back $300 to $400 million, so I hope
you get many billions.

I bet the FCC would try to stop me from doing it because there wouldn't be
any money in it for them or the government in general.

The government gets no more nor no less money from a non-com than a
commercial station.