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-   -   why not, Why Not. WHY NOT ! - Leave AM Radio Alone (https://www.radiobanter.com/shortwave/116546-re-why-not-why-not-why-not-leave-am-radio-alone.html)

David March 14th 07 12:55 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
On Wed, 14 Mar 2007 03:54:05 GMT, "David Eduardo"
wrote:


Radio Locator labels itself for amusement only. There is a reason... I use
a professional broadcast mapping program and can see the signal strengths at
any ZIP easily. There are 3 10 mv/m or better signals. That's all.

That is such BS. Perhaps it works on the prairies but here in Cali,
with undulating terra firma, the field strength can vary wildly over a
given Zip Code.

David March 14th 07 12:56 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
On Wed, 14 Mar 2007 03:54:46 GMT, "David Eduardo"
wrote:


... based on FCC data which allowed the licensing and signal protection of
each station.

The fictional 50/50 charts? What about Longley Rice?

David Eduardo March 14th 07 02:06 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"RHF" wrote in message
oups.com...

There is the old 80% / 20% Rule which is most likely
what you are talking about : You can spend 20% of
the Cost and get 80% of the "Potential" Radio Listeners
'with-in' the Contours -or- You can spend 80% (4X) of
the Cost and get the remaining 20% of the "Potential"
Radio Listeners out-side' the Contours.
* This does not mean that the 'other' 20% are not vailid
"Potential" Radio Listeners 'out-side' the Contours.
* Simply means that the 20% of "Potential" Radio
Listeners 'out-side' the Contours are not Cost Effective
as a Business Objective.
* The Out-Side 20% are Too Costly of a Market to Sell.


Actually, it is generally not more than a percent or two of in-home
listening that takes place outside those contours.



David Eduardo March 14th 07 02:08 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"David" wrote in message
...
On Wed, 14 Mar 2007 04:43:33 GMT, "David Eduardo"
wrote:


"David" wrote in message
. ..
On Tue, 13 Mar 2007 08:00:22 -0700, "David Eduardo"
wrote:


C. Commercial radio only exists in the US because stations make money.
If
they did not, you would have a choice of religious stations and NPR.

Ma and Pa operations can make money on stations that big-ass
corporations cannot. That was the beauty of Pre-Reagan broadcasting:
diversity.

BTW, I see your company ate a big **** sandwich today.


I'm waiting for this lie to be retracted.

News Update - Tuesday, March 13, 2007

Tough day for Spanish Broadcasting System.
The stock's down about 10% as investors absorb the 9% drop in fourth
quarter radio revenue and Raul Alarcon's first-quarter guidance for "a
decrease in the mid-single digit range." COO Marko Radlovic says "the
big disconnect" is in national revenues and they're working on it with
Interep. Alarcon assures analysts SBS can weather recent morning-show
defections in New York and Miami.



Nice try, you liar. I don't work for, nor have ever worked for, that
company.

Before you claim people eat excrement, you might try checking the facts a
little better.



David Eduardo March 14th 07 02:10 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"David" wrote in message
...
On Wed, 14 Mar 2007 03:54:05 GMT, "David Eduardo"
wrote:


Radio Locator labels itself for amusement only. There is a reason... I
use
a professional broadcast mapping program and can see the signal strengths
at
any ZIP easily. There are 3 10 mv/m or better signals. That's all.

That is such BS. Perhaps it works on the prairies but here in Cali,
with undulating terra firma, the field strength can vary wildly over a
given Zip Code.


Most populated ZIPs are quite small, and you can easily do averaging. In
most cases, this is so close to the extremes as to be totally useful. Since
radio ratings are done to the ZIP Code level, the exercise is eminently
practical.



David Eduardo March 14th 07 02:11 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"David" wrote in message
...
On Wed, 14 Mar 2007 03:54:46 GMT, "David Eduardo"
wrote:


... based on FCC data which allowed the licensing and signal protection of
each station.

The fictional 50/50 charts?


No, just calculated (not measured) field strenght based on FCC ground
conductivity charts and the distance form the transmitter

What about Longley Rice?


That is for FM. There is no terrain blockage on AM...

Get your bands straight.



David March 14th 07 02:13 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
On Wed, 14 Mar 2007 14:08:04 GMT, "David Eduardo"
wrote:



Nice try, you liar. I don't work for, nor have ever worked for, that
company.

Before you claim people eat excrement, you might try checking the facts a
little better.

You work for Walter? For the Liebermans?

David Eduardo March 14th 07 02:33 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"David" wrote in message
...
On Wed, 14 Mar 2007 14:08:04 GMT, "David Eduardo"
wrote:



Nice try, you liar. I don't work for, nor have ever worked for, that
company.

Before you claim people eat excrement, you might try checking the facts a
little better.

You work for Walter? For the Liebermans?


Keep trying.



[email protected] March 14th 07 02:53 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
On Mar 14, 12:13�pm, David wrote:
On Wed, 14 Mar 2007 14:08:04 GMT, "David Eduardo"

wrote:

Nice try, you liar. I don't work for, nor have ever worked for, that
company.


Before you claim people eat excrement, you might try checking the facts a
little better.


You work for Walter? *For the Liebermans?


This ****ing IBOC shill works for Univision - they pay him to post on
blogs 24/7:

http://davidgleason.com/


[email protected] March 14th 07 02:56 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
On Mar 14, 2:43�am, "David Eduardo" wrote:
"David" wrote in message

...

On Tue, 13 Mar 2007 08:00:22 -0700, "David Eduardo"
wrote:


C. Commercial radio only exists in the US because stations make money. If
they did not, you would have a choice of religious stations and NPR.


Ma and Pa operations can make money on stations that big-ass
corporations cannot. *That was the beauty of Pre-Reagan broadcasting:
diversity.


BTW, I see your company ate a big **** sandwich today.


I'm waiting for this lie to be retracted.


WHO-AM News Talk Information 9.7 7.2 9.9 10.6
WLW-AM News Talk Information 8.9 9.9 11.2 9.8
WSB-AM News Talk Information 9.3 8.7 9.2 8.2
WGN-AM News Talk Information 5.3 5.5 5.8 5.4
WBBM-AM All News 4.2 4.1 4.4 4.6
WLS-AM News Talk Information 4.1 3.7 3.7 3.8
WTAM-AM News Talk Information 7.3 8.0 6.5 7.3
WJR-AM News Talk Information 4.8 4.9 5.3 5.3
KMOX-AM News Talk Information 8.4 7.7 8.2 8.4
KSL-AM News Talk Information 5.9 6.7 8.6 7.7

http://www.arbitron.com/radio_stations/home.htm

Here are just a few, in the major-markets - many of these are ranked
#1, and all are in the top-five. Now, go eat your **** sandwich, IBOC
shill !


David Eduardo March 14th 07 03:12 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

wrote in message
ups.com...
On Mar 14, 2:43?am, "David Eduardo" wrote:

I'm waiting for this lie to be retracted.


WHO-AM News Talk Information 9.7 7.2 9.9 10.6
WLW-AM News Talk Information 8.9 9.9 11.2 9.8
WSB-AM News Talk Information 9.3 8.7 9.2 8.2
WGN-AM News Talk Information 5.3 5.5 5.8 5.4
WBBM-AM All News 4.2 4.1 4.4 4.6
WLS-AM News Talk Information 4.1 3.7 3.7 3.8
WTAM-AM News Talk Information 7.3 8.0 6.5 7.3
WJR-AM News Talk Information 4.8 4.9 5.3 5.3
KMOX-AM News Talk Information 8.4 7.7 8.2 8.4
KSL-AM News Talk Information 5.9 6.7 8.6 7.7

Here are just a few, in the major-markets - many of these are ranked
#1, and all are in the top-five. Now, go eat your **** sandwich, IBOC
shill !

Being #1 in 12+ (everyone from pre-teen to death) is meaningless. That's why
these numbers are given away for free.

Advertisers don't even look at 12+ numbers.

What is important for radio sales is the number of listeners in the ages
advertisers care about, generally (about 85% of buys) in 25-54 and somewhat
in 18-34 (plus all the subsets).

You will find that all the stations you listed do nowhere nearly as well in
25-54, and do horribly in 18-34 and 18-44. WGN, for example, is not even in
the top 15 stations in Chicago in 25-54 and the others fare similarly in the
"sales demos."

As said before, this is why stations like WTOP moved from AM to FM totally,
and ones like KSL are simulcasting with FM to pick up younger listeners.



David Eduardo March 14th 07 03:13 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"David" wrote in message
...
On Wed, 14 Mar 2007 14:08:04 GMT, "David Eduardo"
wrote:



Nice try, you liar. I don't work for, nor have ever worked for, that
company.

Before you claim people eat excrement, you might try checking the facts a
little better.

You work for Walter? For the Liebermans?


It's "Liberman" by the way.



[email protected] March 14th 07 04:03 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
On Mar 14, 1:12�pm, "David Eduardo" wrote:
wrote in message

ups.com...
On Mar 14, 2:43?am, "David Eduardo" wrote:

I'm waiting for this lie to be retracted.


WHO-AM *News Talk Information 9.7 7.2 9.9 10.6
WLW-AM *News Talk Information 8.9 9.9 11.2 9.8
WSB-AM *News Talk Information 9.3 8.7 9.2 8.2
WGN-AM *News Talk Information 5.3 5.5 5.8 5.4
WBBM-AM *All News 4.2 4.1 4.4 4.6
WLS-AM *News Talk Information 4.1 3.7 3.7 3.8
WTAM-AM *News Talk Information 7.3 8.0 6.5 7.3
WJR-AM *News Talk Information 4.8 4.9 5.3 5.3
KMOX-AM *News Talk Information 8.4 7.7 8.2 8.4
KSL-AM *News Talk Information 5.9 6.7 8.6 7.7

Here are just a few, in the major-markets - many of these are ranked
#1, and all are in the top-five. Now, go eat your **** sandwich, IBOC
shill !

Being #1 in 12+ (everyone from pre-teen to death) is meaningless. That's why
these numbers are given away for free.

Advertisers don't even look at 12+ numbers.

What is important for radio sales is the number of listeners in the ages
advertisers care about, generally (about 85% of buys) in 25-54 and somewhat
in 18-34 (plus all the subsets).

You will find that all the stations you listed do nowhere nearly as well in
25-54, and do horribly in 18-34 and 18-44. WGN, for example, is not even in
the top 15 stations in Chicago in 25-54 and the others fare similarly in the
"sales demos."

As said before, this is why stations like WTOP moved from AM to FM totally,
and ones like KSL are simulcasting with FM to pick up younger listeners.


As I said before - AM radio is not dying, and I'll let you know, when
all AMs go dark.


[email protected] March 14th 07 04:04 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
On Mar 14, 1:12�pm, "David Eduardo" wrote:
wrote in message

ups.com...
On Mar 14, 2:43?am, "David Eduardo" wrote:

I'm waiting for this lie to be retracted.


WHO-AM *News Talk Information 9.7 7.2 9.9 10.6
WLW-AM *News Talk Information 8.9 9.9 11.2 9.8
WSB-AM *News Talk Information 9.3 8.7 9.2 8.2
WGN-AM *News Talk Information 5.3 5.5 5.8 5.4
WBBM-AM *All News 4.2 4.1 4.4 4.6
WLS-AM *News Talk Information 4.1 3.7 3.7 3.8
WTAM-AM *News Talk Information 7.3 8.0 6.5 7.3
WJR-AM *News Talk Information 4.8 4.9 5.3 5.3
KMOX-AM *News Talk Information 8.4 7.7 8.2 8.4
KSL-AM *News Talk Information 5.9 6.7 8.6 7.7

Here are just a few, in the major-markets - many of these are ranked
#1, and all are in the top-five. Now, go eat your **** sandwich, IBOC
shill !

Being #1 in 12+ (everyone from pre-teen to death) is meaningless. That's why
these numbers are given away for free.

Advertisers don't even look at 12+ numbers.

What is important for radio sales is the number of listeners in the ages
advertisers care about, generally (about 85% of buys) in 25-54 and somewhat
in 18-34 (plus all the subsets).

You will find that all the stations you listed do nowhere nearly as well in
25-54, and do horribly in 18-34 and 18-44. WGN, for example, is not even in
the top 15 stations in Chicago in 25-54 and the others fare similarly in the
"sales demos."

As said before, this is why stations like WTOP moved from AM to FM totally,
and ones like KSL are simulcasting with FM to pick up younger listeners.


BTW - there is no consumer interest for HD Radio.


Telamon March 15th 07 01:40 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...

Yeah, now he is telling me what I can hear based on some imaginary
contour maps.

... based on FCC data which allowed the licensing and signal
protection of each station.


Your information or how you are interpreting it is faulty.


The information is composed of two parts.

1. Arbitron diary returns for in-home listening by ZIP code.
2. Signal strength by ZIP Code from professional engineering software, based
on FCC licence values, ground condutivity, tc.


Must be a piece of crap software you use.

I have many stations, on the order of sixteen, that have very
strong signals.


But only 3 put a 10 mv/m signal over your ZIP. Analysis of AM staitons by
listening location shows that below that level in populated metro areas,
there is, for all practical purposes, no listening.

Noise is not an issue at all. What does it take to get that through
your skull? Take a drive up to Ventura and see for yourself.


Why should I.


Because your data is wrong and you base your conclusions of false facts.

I am capable of looking at the field strengths of each station
in your ZIP and knowing that no AM station with less than a 10 mv/m gets
significant in-home listening in that ZIP, I conclude that the general rule
about listening to weaker signals holds true, yet again.


Bad data, incorrectly interpreting that data leads to wrong conclusions.

The stations broadcast from Santa Barbara, Santa Paula, Ventura, Oxnard,
Port Hueneme, Simi Valley, LA, and at the very least KOGO in San Diego.


Some in your ZIP have about 2 mv/m. As stated before, you may hear them if
you try, but "normal" radio listeners do not listen to them as they are not
stong enough to be usefully listenable.


No trying need since they are strong signals. No problem getting them on
the home radio, portable, or car radio.

There is like 10 stations 30 miles or less away from me for Gods sake.
Get a new line of crap to peddle. This one really stinks.


But, in your ZIP, there are only 3 above 10 mv/m. And those are, buy no
strange coincidence, the only ones that get any significant diary mentions
in your ZIP.


Something is wrong with your data or calculations.

You got a real problem. Your view of reality is askew. I don't know
where you are going wrong but you should find out.

--
Telamon
Ventura, California

David Eduardo March 15th 07 03:18 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

Your information or how you are interpreting it is faulty.


The information is composed of two parts.

1. Arbitron diary returns for in-home listening by ZIP code.
2. Signal strength by ZIP Code from professional engineering software,
based
on FCC licence values, ground condutivity, tc.


Must be a piece of crap software you use.


It's the most used software for both vieweing existing operations and for
creating applications for new stations. It gives very precise contours per
the FCC rules, although I used the option to do signal averaging for a ZIP
Code since the data I am referencing to, Arbitron listening, can be broken
into ZIP Codes also.


Noise is not an issue at all. What does it take to get that through
your skull? Take a drive up to Ventura and see for yourself.


Why should I.


Because your data is wrong and you base your conclusions of false facts.


The data comes from the FCC... including the licensed operation (antenna
efficiency, directional pattern, transmitter location) and the "official"
FCC ground condutivity data to determine attenuation over a determined path

I am capable of looking at the field strengths of each station
in your ZIP and knowing that no AM station with less than a 10 mv/m gets
significant in-home listening in that ZIP, I conclude that the general
rule
about listening to weaker signals holds true, yet again.


Bad data, incorrectly interpreting that data leads to wrong conclusions.


The fact is, whether it is in Ventura or Lares, Puerto Rico, listening to
AMs below certain strong signal strengths is nearly non-existent and
statistically close to zero.

The stations broadcast from Santa Barbara, Santa Paula, Ventura,
Oxnard,
Port Hueneme, Simi Valley, LA, and at the very least KOGO in San Diego.


Some in your ZIP have about 2 mv/m. As stated before, you may hear them
if
you try, but "normal" radio listeners do not listen to them as they are
not
stong enough to be usefully listenable.


No trying need since they are strong signals. No problem getting them on
the home radio, portable, or car radio.


Yet listeners do not listen to them when the signal is below 10 mv/m in your
ZIP code.

There is like 10 stations 30 miles or less away from me for Gods sake.
Get a new line of crap to peddle. This one really stinks.


But, in your ZIP, there are only 3 above 10 mv/m. And those are, buy no
strange coincidence, the only ones that get any significant diary
mentions
in your ZIP.


Something is wrong with your data or calculations.


My listening data comes from the 4-book average for listening in your ZIP
code, correlated with actual signal strength there.

You got a real problem. Your view of reality is askew. I don't know
where you are going wrong but you should find out.


The simple fact is that in densely populated areas in the US, there is
seldom any AM listening outside the 10 mv/m contour.



David Eduardo March 15th 07 03:46 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"Brenda Ann" wrote in message
...
"Telamon" wrote in message
...

You got a real problem. Your view of reality is askew. I don't know
where you are going wrong but you should find out.

--


He really just doesn't care, and chooses instead to live in his little
world of unreality. Maybe this is why radio is dying? The people in the
industry don't want to listen to what real people have to say.


That's pretty funny. I am in the "intermission" of a research project to
find out what a sample of over 100 listeners to one of our LA stations
thinks, likes, dislikes and wants.

And, while the average listening per person in the US is around 19 hours a
week, our listeners use about 24 hours of radio a week. And the time spent
with our stations is as much as 50% higher than the time spent listening to
general market stations.

Anyone who has a brain knows that ratings are not real.


And this would explain why the ad industry uses them to place about $21
billion dollars in radio advertising a year.

Given the amount of money that can be spent on sales research (Arbitron,
Tapscan, Scarborough, etc) the samples are sufficient to quite accurately
detedrmine the number of listeners per station, per time period, etc.

The test of any research is whether it can be replicated (the same results
with a different sample of the same characteristics) and MRC supervised
tests have shown Arbitron data has a high degree of replicability.

People are creatures of habit.. they tend to leave the TV on the same
channel most of the time, ditto the radio.. for most, radio is just
background noise, something to keep the silence from making them
crazy(ier).


Of couse, this is not true. The average person listens to about 5 to 6
different stations a week, and knows which ones satisfy different needs or
moods.

Not all of us out here listen to your top 2 stations in a market. Have
Arbitron send me or any of my friends (even the ones that are in major
metros) a diary.. and you'll see that there is a significant portion of
the public with very much different listening habits than your hand-picked
and sorted ratings group.


Actually, diaries are placed using a technique based on random digit
dialers, with strict geographic controls within each market's metro.
Participants are recruited based on quotas for age, sex, ethnicity, etc.
based on Claritas quantifications of each market using root Census data and
annual updates. In today's world, this is as close as you can get to a true
random probability sample where there is no recruitment bias.

There is nothing "hand picked" about the sample. Stations can not ask to
have diaries sent to anyone. It's all random.

And the diary method is going away, as the People Meter rolls out over the
next few years. It's already in Philly and Houston, and does full electronic
measurement of a perfectly balanced sample.



David March 15th 07 04:22 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
On Wed, 14 Mar 2007 20:46:13 -0700, "David Eduardo"
wrote:



And, while the average listening per person in the US is around 19 hours a
week, our listeners use about 24 hours of radio a week. And the time spent
with our stations is as much as 50% higher than the time spent listening to
general market stations.

Anyone who has a brain knows that ratings are not real.


And this would explain why the ad industry uses them to place about $21
billion dollars in radio advertising a year.

Given the amount of money that can be spent on sales research (Arbitron,
Tapscan, Scarborough, etc) the samples are sufficient to quite accurately
detedrmine the number of listeners per station, per time period, etc.

The test of any research is whether it can be replicated (the same results
with a different sample of the same characteristics) and MRC supervised
tests have shown Arbitron data has a high degree of replicability.

People are creatures of habit.. they tend to leave the TV on the same
channel most of the time, ditto the radio.. for most, radio is just
background noise, something to keep the silence from making them
crazy(ier).


Of couse, this is not true. The average person listens to about 5 to 6
different stations a week, and knows which ones satisfy different needs or
moods.

Not all of us out here listen to your top 2 stations in a market. Have
Arbitron send me or any of my friends (even the ones that are in major
metros) a diary.. and you'll see that there is a significant portion of
the public with very much different listening habits than your hand-picked
and sorted ratings group.


Actually, diaries are placed using a technique based on random digit
dialers, with strict geographic controls within each market's metro.
Participants are recruited based on quotas for age, sex, ethnicity, etc.
based on Claritas quantifications of each market using root Census data and
annual updates. In today's world, this is as close as you can get to a true
random probability sample where there is no recruitment bias.

There is nothing "hand picked" about the sample. Stations can not ask to
have diaries sent to anyone. It's all random.

And the diary method is going away, as the People Meter rolls out over the
next few years. It's already in Philly and Houston, and does full electronic
measurement of a perfectly balanced sample.



David Eduardo March 15th 07 04:55 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"David" wrote in message
...
On Wed, 14 Mar 2007 20:46:13 -0700, "David Eduardo"
wrote:




This is the best response you have ever posted.



And, while the average listening per person in the US is around 19 hours a
week, our listeners use about 24 hours of radio a week. And the time spent
with our stations is as much as 50% higher than the time spent listening
to
general market stations.

Anyone who has a brain knows that ratings are not real.


And this would explain why the ad industry uses them to place about $21
billion dollars in radio advertising a year.

Given the amount of money that can be spent on sales research (Arbitron,
Tapscan, Scarborough, etc) the samples are sufficient to quite accurately
detedrmine the number of listeners per station, per time period, etc.

The test of any research is whether it can be replicated (the same results
with a different sample of the same characteristics) and MRC supervised
tests have shown Arbitron data has a high degree of replicability.

People are creatures of habit.. they tend to leave the TV on the same
channel most of the time, ditto the radio.. for most, radio is just
background noise, something to keep the silence from making them
crazy(ier).


Of couse, this is not true. The average person listens to about 5 to 6
different stations a week, and knows which ones satisfy different needs or
moods.

Not all of us out here listen to your top 2 stations in a market. Have
Arbitron send me or any of my friends (even the ones that are in major
metros) a diary.. and you'll see that there is a significant portion of
the public with very much different listening habits than your
hand-picked
and sorted ratings group.


Actually, diaries are placed using a technique based on random digit
dialers, with strict geographic controls within each market's metro.
Participants are recruited based on quotas for age, sex, ethnicity, etc.
based on Claritas quantifications of each market using root Census data
and
annual updates. In today's world, this is as close as you can get to a
true
random probability sample where there is no recruitment bias.

There is nothing "hand picked" about the sample. Stations can not ask to
have diaries sent to anyone. It's all random.

And the diary method is going away, as the People Meter rolls out over the
next few years. It's already in Philly and Houston, and does full
electronic
measurement of a perfectly balanced sample.





David Eduardo March 16th 07 05:48 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

, ground condutivity, tc.

Must be a piece of crap software you use.


It's the most used software for both vieweing existing operations and
for creating applications for new stations. It gives very precise
contours per the FCC rules, although I used the option to do signal
averaging for a ZIP Code since the data I am referencing to, Arbitron
listening, can be broken into ZIP Codes also.


So how are you misusing it then?


I am not misusing it. It's pretty easy to use even for a layman, and totally
simple for someone with an engineering background.

Yet listeners do not listen to them when the signal is below 10 mv/m
in your ZIP code.


Sounds like a false assumption.


It's been proven in every market Arbitron measures... in urban zones, there
is essentially no listening outside the 10 mv/m contour.
..

My listening data comes from the 4-book average for listening in your
ZIP code, correlated with actual signal strength there.


So what is wrong with your data then?


Nothing. In urban zones, there is no listening to speak of outside the 10
mv/m contour... in very noisy places like NY and LA, there is very little
outside the 15 mv/m curves.

The simple fact is that in densely populated areas in the US, there
is seldom any AM listening outside the 10 mv/m contour.


Somehow you have misinterpreted the data.


There is nothing to misinterpret. In your ZIP, no station with below a 10
mv/m get listening.

Somehow you are going wrong here. What do you think the problem might be?


I know what the problem is... you are stubborn and do not understand that
few listeners are even interested in non-local stations, and when combined
with signals that are not reliable day and nigh and which can be subject to
interference, they don't listen to them.



dxAce March 16th 07 10:31 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 


Continuing with the info-mercial, David Frackelton Gleason, who poses as
'Eduardo', and whose employer, Univision, has an interest in HD/IBOC, wrote:

"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

, ground condutivity, tc.

Must be a piece of crap software you use.

It's the most used software for both vieweing existing operations and
for creating applications for new stations. It gives very precise
contours per the FCC rules, although I used the option to do signal
averaging for a ZIP Code since the data I am referencing to, Arbitron
listening, can be broken into ZIP Codes also.


So how are you misusing it then?


I am not misusing it. It's pretty easy to use even for a layman, and totally
simple for someone with an engineering background.

Yet listeners do not listen to them when the signal is below 10 mv/m
in your ZIP code.


Sounds like a false assumption.


It's been proven in every market Arbitron measures... in urban zones, there
is essentially no listening outside the 10 mv/m contour.
.

My listening data comes from the 4-book average for listening in your
ZIP code, correlated with actual signal strength there.


So what is wrong with your data then?


Nothing. In urban zones, there is no listening to speak of outside the 10
mv/m contour... in very noisy places like NY and LA, there is very little
outside the 15 mv/m curves.

The simple fact is that in densely populated areas in the US, there
is seldom any AM listening outside the 10 mv/m contour.


Somehow you have misinterpreted the data.


There is nothing to misinterpret. In your ZIP, no station with below a 10
mv/m get listening.

Somehow you are going wrong here. What do you think the problem might be?


I know what the problem is... you are stubborn and do not understand that
few listeners are even interested in non-local stations, and when combined
with signals that are not reliable day and nigh and which can be subject to
interference, they don't listen to them.


The real problem is that you, Edweenie, don't realize that you are posting in
what is ostensibly a *hobby* news group, where folks actually *do* listen to
things that fall outside of the parameters of your little fantasy world.

dxAce
Michigan
USA



D Peter Maus March 16th 07 01:37 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
David Eduardo wrote:
"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

, ground condutivity, tc.
Must be a piece of crap software you use.
It's the most used software for both vieweing existing operations and
for creating applications for new stations. It gives very precise
contours per the FCC rules, although I used the option to do signal
averaging for a ZIP Code since the data I am referencing to, Arbitron
listening, can be broken into ZIP Codes also.

So how are you misusing it then?


I am not misusing it. It's pretty easy to use even for a layman, and totally
simple for someone with an engineering background.
Yet listeners do not listen to them when the signal is below 10 mv/m
in your ZIP code.

Sounds like a false assumption.


It's been proven in every market Arbitron measures... in urban zones, there
is essentially no listening outside the 10 mv/m contour.



Pardon me for butting into this love-fest, but let's try to
establish an understanding of what really are the objections here. And
why this exchange can get as heated as it does.

Start with the presentation of Dismissal. David, 'essentially none'
is not the same as 'none.' Just as statistical zero is not zero.

And what's been bandied about here, is the relative merits of simply
dismissing those numbers which don't fit a profile of behaviour mated to
a sales curve.

No one on either side of this discussion has suggested that 1) there
is zero listening outside the contours, nor that 2) what listening does
exist outside the contours is in mainstream numbers.

What's being objected to, David, is the abject dismissal of a body
of listeners for the simple reason that they don't fit into established
sales categories, or that they don't exist in numbers worthy of a
station's time.

There was a time that FCC protected the rights of listeners to
select the station of their choice no matter what, so that content,
local or not, that was available to the individual listener could be
heard, absent unavoidable interference from co- and adjacent channels.
What's so strenously objected to, here today, is that those listeners
are no longer considered. That a station in protecting it's sales curve,
may acceptably and with FCC blessing, create interference with stations
not in it's ADI. Removing from availability content that may simply not
be available anywhere else.

The presumption that all content that's local is desireable content
is false on it's face. As you've lived and worked in smaller markets,
you know that out of market listening is more common than in larger
markets because local content is of a lesser quality, or of a lesser
psychographic match to the listener. For instance....when I worked
evenings at KOEL-Oelwein, Iowa (77-78), my biggest competition was KWWL,
Waterloo. Followed very closely by WLS. Stuart's research arm noted
often that our local playlist was influenced by listening out of market,
and that songs that sold well, based on radio airplay were often songs
that were not being played in town. Or even, in state. Randy Newman's
"Short People" was the classic example. WLS and KWWL were on it. We were
not, nor was any local station available to the market. And yet, it was
the number one selling song in-market, and research indicated that those
sales were spurred by airplay.

Now, WLS listenership was not big in town. And KWWL listenership was
about 1/10th of our own, But it was not uncommon. And, content that was
available on WLS, was NOT available locally. Cutting off those listeners
for whatever reason, removed both their freedom of choice, as well as
their availability to information that was not available locally.

That didn't change the local sales strategy. And sales remained only
focussed within the contours, as you and I have delineated. But
listenership was NOT limited to the contours. And this was a phenomenon
that I have experienced in multiple markets.

WLS, WGN and WBBM were factors in Decatur, and Rockford, as well.
WGN was particularly strong in Rockford when I was at WROK. And our
daily RAM showed WGN consistently strong in Rockford, especially where
news was concerned, and WE were the local news leader, hands down.

But news content not available locally was daily picked up from WGN
and WBBM.

Today, IBOC hash from Chicago reaches into Rockford, Decatur and
some of Oelwein's listening area, affecting listenership in those
markets, by putting off content that is NOT available locally.

Hell, Steve's whole point about WBBM's IBOC hash is that it keeps
him from listening to HIS station of choice. Content that's not
available within his protected contour. What he's objecting to, here, as
are Brenda Ann, Eric Richards, Telamon and others (including myself) is
the ease with which we are dismissed as listeners, because we don't fit
into established cubbyholes based on map and Arbitron sales contours.

We count. We are big users of Radio. And we are not an insignificant
number. In aggregate, nationwide, we are a top 10 market. And yet, we
are dismissed, because we are not saleable locally. Even undesireable,
as Mark Byford so elegantly put it. No longer protected by the standards
of interference from FCC, or by standards of good practice established
by Radio's greatest practicioners.

We are dismissed. And we are dismissed with prejudice. And we don't
like it. We don't like having our choices limited. And we don't like
having our access to, sometimes, important information restricted by
cutting us off from sources where that information available.

Admit it or not, the homogenization of Radio is not complete. And
local news is both highly selective and highly edited. Just because the
same information is available to news organizations nationwide doesn't
make it available to local listeners everywhere the same. Just because
content is available to stations nationwide, doesn't make it available
to local listeners, everwhere the same. Rush is not locally available
everywhere. Neither is Liddy. Nor Dr Laura. And where, previously, a
little ingenuity and a piece of wire made content not locally available
accessible, now, that's not the case. And denial of this distinction is
at the heart of the hostility you've been the brunt of since this
discussion began.

Alternatives are available. Webcasting, for instance. I've moved to
satellite. And thousands of other orphaned listeners are now accessing
their content of choice from alternative sources, where they can.
Alternatives that take them away from Radio.

Statistically, they're zero. Essentially, there is no listening
where they are.

But "essentially none" none is not NONE. And "statistically zero" is
not ZERO. And you're not going to convince anyone here that they are.
Especially, in the effort to tell them that they don't matter, that
their freedom of choice is not important, and that they can always
access content locally. Because none of that is true.

And if you REALLY want to create allies, telling us how little we
matter, and using statistical renderings to do it, isn't the way.

The biggest problem that Americans have with the businesses they
have to interface every day, is that they are told in not so subtle
ways, with every transaction, that they don't matter. That they are only
numbers. That they are only ticks on a sales curve. And that their
complaints are simply not relevant.

As long as you continue to quote statistics, contour minima, and FCC
policy, you're assertions, here will not only fall on deaf ears, but
they will continue to ratchet up the ire of everyone so easily and
statistically dismissed. And you will be held in the same high esteem as
the asshole goat ****ers in boardrooms worldwide, who do business with a
nearly open contempt for their customers. You will continue to be the
face of "The Corporation." And this ****ing match between your side and
ours will go on, without resolution.

But consider, that as a Program Director, you have the skills to not
only present your product in a venerable light, and do so while
listening to your listeners one on one, you have the experience and the
skills to make a personal "Lifetime Experience" contact with anyone
here. But as a Broadcaster, you have the talent and resources to change
the face of this discussion. To turn adversaries into allies.

To find a better way.

For this discussion, take a step back. Don't talk like a boardroom
weenie. Talk like a broadcaster. Listen like we're your listeners.
Communicate. One on one. As you and I have here on occasion. Listen to
what these people have to say. Don't be so quick to dismiss. Embrace. We
are all, here, potentially your biggest allies. And you treat us like
dog **** on the sole of your boot.

Find a better way.




David Peter Maus.





David Eduardo March 16th 07 01:41 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"dxAce" wrote in message
...


The real problem is that you, Edweenie, don't realize that you are posting
in
what is ostensibly a *hobby* news group, where folks actually *do* listen
to
things that fall outside of the parameters of your little fantasy world.


The point is that the radio industry, both in the US and worldwide, is
changing. In the case of AM, it is trying to save itself... a task that may
not even be possible. DXers generally, in the past, have followed with
interest, the industry that produces the signals that are listened too. HD
is one of the changes that the industry has determined will help in the
future, and it is definitely here.

Next week, the FCC has the IBOC/HD issue on its agenda. They are expected to
remove the "experimental" STA for HD and authorize the system, and most
trade magazines and such believe night HD will also be authorized on the
theory of greatest good for the greatest number of people.

So it is obviously a hobby concern. And your R8B does not have HD!



David Eduardo March 16th 07 02:36 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"D Peter Maus" wrote in message
...
David Eduardo wrote:
"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

, ground condutivity, tc.
Must be a piece of crap software you use.
It's the most used software for both vieweing existing operations and
for creating applications for new stations. It gives very precise
contours per the FCC rules, although I used the option to do signal
averaging for a ZIP Code since the data I am referencing to, Arbitron
listening, can be broken into ZIP Codes also.
So how are you misusing it then?


I am not misusing it. It's pretty easy to use even for a layman, and
totally simple for someone with an engineering background.
Yet listeners do not listen to them when the signal is below 10 mv/m
in your ZIP code.
Sounds like a false assumption.


It's been proven in every market Arbitron measures... in urban zones,
there is essentially no listening outside the 10 mv/m contour.



Pardon me for butting into this love-fest, but let's try to establish
an understanding of what really are the objections here. And why this
exchange can get as heated as it does.

Start with the presentation of Dismissal. David, 'essentially none' is
not the same as 'none.' Just as statistical zero is not zero.


Actually, Arbitron establishes what they call Minimum Reporting Standards,
which is a requirement that any station to "be in the (ratings) book" must
register enough listening to be of statistical significance. This is, in
fact, a very tiny amount of listening, but it has to be by more than one
person and for more than just a few minutes. The objective is to eliminate
chance listening or listening _that occured while not even in the market_
that is not normal or replicable.

A station that gets some listening but does not make the book did not meet
the MRS; statistically it did not get listening because the MRS level was
established to only show replicable listening (same survey, done again, gets
equal results) as non-replicable listening is so minimal and so erratic as
to be considered nonexistent statistically.

And what's been bandied about here, is the relative merits of simply
dismissing those numbers which don't fit a profile of behaviour mated to a
sales curve.


Out of the book listening is so far below salable numbers that it is
irrelevant. Most of it is a small cume number and a 0.0 in share. In most
markets, half the local staitons that do show up don't get any salable
results.

No one on either side of this discussion has suggested that 1) there is
zero listening outside the contours, nor that 2) what listening does exist
outside the contours is in mainstream numbers.


You have boiled it down to the essence. Outside fairly strong contours,
stations do not get listening that is regular, of any significant size, and
of any value in serving because it is unpredictable, sporadic and mostly
"accidental" in nature.

What's being objected to, David, is the abject dismissal of a body of
listeners for the simple reason that they don't fit into established sales
categories, or that they don't exist in numbers worthy of a station's
time.


Since there are so very, very few listeners to AM outside the very strong
signal contours, the collective operators of AM have a choice... which is to
sacrifice this minimal and declining group of "outside" listeners for
something that may benefit AM, which is dying in revenue, audience and
commercial viabily. Station owners and operators, when faced with a
degradation that affects few listeners and improvements that may add t the
life and utility of AM go for the obvious alternative.

There was a time that FCC protected the rights of listeners to select
the station of their choice no matter what, so that content, local or not,
that was available to the individual listener could be heard, absent
unavoidable interference from co- and adjacent channels. What's so
strenously objected to, here today, is that those listeners are no longer
considered. That a station in protecting it's sales curve, may acceptably
and with FCC blessing, create interference with stations not in it's ADI.
Removing from availability content that may simply not be available
anywhere else.


Of course, there were not 14,000 stations when skywave coverage was highly
protected. And people actually listened to AM at night, something they
hardly do today.

The presumption that all content that's local is desireable content is
false on it's face. As you've lived and worked in smaller markets, you
know that out of market listening is more common than in larger markets
because local content is of a lesser quality, or of a lesser psychographic
match to the listener. For instance....when I worked evenings at
KOEL-Oelwein, Iowa (77-78), my biggest competition was KWWL, Waterloo.
Followed very closely by WLS. Stuart's research arm noted often that our
local playlist was influenced by listening out of market, and that songs
that sold well, based on radio airplay were often songs that were not
being played in town. Or even, in state. Randy Newman's "Short People" was
the classic example. WLS and KWWL were on it. We were not, nor was any
local station available to the market. And yet, it was the number one
selling song in-market, and research indicated that those sales were
spurred by airplay.


I spent time outside Traverse City, MI, in the late 50's and early 60's and
listened to WLS. There was no local night AM service where I was, and no FM
at all. Today, there are 60 mv/m signals from about 18 FMs over the same
location. There is no need ot listen to distant stations, especially AMs
with their lousy sound quality.

Now, WLS listenership was not big in town. And KWWL listenership was
about 1/10th of our own, But it was not uncommon. And, content that was
available on WLS, was NOT available locally. Cutting off those listeners
for whatever reason, removed both their freedom of choice, as well as
their availability to information that was not available locally.


The problem is that you are describi ng a time when AM had 95% of all
listening. Today, it has less than 20% and at night, less than about 10%.
And under age 45, it has less than 10%. Why? It really sounds crappy to the
most recent two generations, who do not use it.

That didn't change the local sales strategy. And sales remained only
focussed within the contours, as you and I have delineated. But
listenership was NOT limited to the contours. And this was a phenomenon
that I have experienced in multiple markets.


Historically, correct. But today, it is constantly decreasing and limited,
mostly to a few big AMs and to people over 55-. Radio can not sustain a
model of serving 55+ as there is no revenue in it.

Today, IBOC hash from Chicago reaches into Rockford, Decatur and some
of Oelwein's listening area, affecting listenership in those markets, by
putting off content that is NOT available locally.


Well before IBOC, nobody much was listening to AM and no one under 45 was.
As I said, AM is dying and there is only a small chance it can be saved. HD
is one of the chances.

Hell, Steve's whole point about WBBM's IBOC hash is that it keeps him
from listening to HIS station of choice. Content that's not available
within his protected contour. What he's objecting to, here, as are Brenda
Ann, Eric Richards, Telamon and others (including myself) is the ease with
which we are dismissed as listeners, because we don't fit into established
cubbyholes based on map and Arbitron sales contours.


There are no "sales contours." What there are is contours below which there
is no listening of significance, and where the staition is not a factor.
We count. We are big users of Radio. And we are not an insignificant
number. In aggregate, nationwide, we are a top 10 market. And yet, we are
dismissed, because we are not saleable locally. Even undesireable, as Mark
Byford so elegantly put it. No longer protected by the standards of
interference from FCC, or by standards of good practice established by
Radio's greatest practicioners.


AM listening, itself, is shrinking horrendously and listening by the last
two generations of Americans to AM is practically non-existent. For most
people under 45, AM is irrelevant. In a few years, the band will not be
economically sustainable unless something is done.

But "essentially none" none is not NONE. And "statistically zero" is
not ZERO. And you're not going to convince anyone here that they are.
Especially, in the effort to tell them that they don't matter, that their
freedom of choice is not important, and that they can always access
content locally. Because none of that is true.


Trying to serve that tiny, tiny group will kill AM radio.

For this discussion, take a step back. Don't talk like a boardroom
weenie. Talk like a broadcaster. Listen like we're your listeners.
Communicate. One on one. As you and I have here on occasion. Listen to
what these people have to say. Don't be so quick to dismiss. Embrace. We
are all, here, potentially your biggest allies. And you treat us like dog
**** on the sole of your boot.


I know what listeners say about AM... that it sucks, quality wise, no matter
what is on it. Unless, of course, they are in their 50's or more.



David Eduardo March 16th 07 02:37 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"Brenda Ann" wrote in message
...

He'd have to swing a LONG way the opposite direction to even get me to pay
attention at this point. I have been a long-time viewer of Univision and
Galavision television (until I moved here, where I have no access to them
(and technically, they are one and the same at this point, IIRC)), but
thanks to the intractible stubbornness of David Edurardo, their
representative (at least of their radio group, but a corporate
representative nonetheless), I will not bother to watch their television
outlets any longer. I never have listened to any of their radio outlets,
preferring instead to listen to small local Spanish outlets when I was in
that particular listening mood.


Since we do not have any radio stations in Oregon, that statement is absurd




dxAce March 16th 07 06:21 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 


Continuing with the info-mercial, David Frackelton Gleason, who poses as
'Eduardo', and whose employer, Univision, has an interest in HD/IBOC, wrote:

"dxAce" wrote in message
...


The real problem is that you, Edweenie, don't realize that you are posting
in
what is ostensibly a *hobby* news group, where folks actually *do* listen
to
things that fall outside of the parameters of your little fantasy world.


The point is that the radio industry, both in the US and worldwide, is
changing. In the case of AM, it is trying to save itself... a task that may
not even be possible. DXers generally, in the past, have followed with
interest, the industry that produces the signals that are listened too. HD
is one of the changes that the industry has determined will help in the
future, and it is definitely here.


DXers interested in QRM, hmmmmmm...

Once again, the truth seems to elude you.

dxAce
Michigan
USA



[email protected] March 16th 07 06:52 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
Cool Hand Luke will never reform.
What we have got here is a failure to communicate!
cuhulin


RHF March 16th 07 11:09 PM

DE Proclaims - Night-Time AM-HD Radio Is Coming - The Greatest Good For The Greatest Number Of People -ergo- DXers Be Damned !
 
On Mar 16, 6:41 am, "David Eduardo" wrote:
"dxAce" wrote in message

...



The real problem is that you, Edweenie, don't realize that you are posting
in
what is ostensibly a *hobby* news group, where folks actually *do* listen
to
things that fall outside of the parameters of your little fantasy world.


The point is that the radio industry, both in the US and worldwide, is
changing. In the case of AM, it is trying to save itself... a task that may
not even be possible. DXers generally, in the past, have followed with
interest, the industry that produces the signals that are listened too. HD
is one of the changes that the industry has determined will help in the
future, and it is definitely here.

Next week, the FCC has the IBOC/HD issue on its agenda. They are expected to
remove the "experimental" STA for HD and authorize the system, and most
trade magazines and such believe night HD will also be authorized on the
theory of greatest good for the greatest number of people.

So it is obviously a hobby concern. And your R8B does not have HD!


DE Says - "night HD will also be authorized on the
theory of greatest good for the greatest number of people."

DE Proclaims - Night-Time AM-HD Radio Is Coming
The Greatest Good For The Greatest Number Of People
-ergo- DXers Be Damned !

DE So in your world the 'little guy'
[The Minority of Radio Listeners]
HAS NO RIGHTS [.]

Classical Liberal Thinking from the Champeon
of Spanish Language {Minority} Broadcasting.

it boggles the mind ~ RHF

RHF March 16th 07 11:56 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
On Mar 16, 6:37 am, D Peter Maus wrote:
David Eduardo wrote:
"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

, ground condutivity, tc.
Must be a piece of crap software you use.
It's the most used software for both vieweing existing operations and
for creating applications for new stations. It gives very precise
contours per the FCC rules, although I used the option to do signal
averaging for a ZIP Code since the data I am referencing to, Arbitron
listening, can be broken into ZIP Codes also.
So how are you misusing it then?


I am not misusing it. It's pretty easy to use even for a layman, and totally
simple for someone with an engineering background.
Yet listeners do not listen to them when the signal is below 10 mv/m
in your ZIP code.
Sounds like a false assumption.


It's been proven in every market Arbitron measures... in urban zones, there
is essentially no listening outside the 10 mv/m contour.


Pardon me for butting into this love-fest, but let's try to
establish an understanding of what really are the objections here. And
why this exchange can get as heated as it does.

Start with the presentation of Dismissal. David, 'essentially none'
is not the same as 'none.' Just as statistical zero is not zero.

And what's been bandied about here, is the relative merits of simply
dismissing those numbers which don't fit a profile of behaviour mated to
a sales curve.

No one on either side of this discussion has suggested that 1) there
is zero listening outside the contours, nor that 2) what listening does
exist outside the contours is in mainstream numbers.

What's being objected to, David, is the abject dismissal of a body
of listeners for the simple reason that they don't fit into established
sales categories, or that they don't exist in numbers worthy of a
station's time.

There was a time that FCC protected the rights of listeners to
select the station of their choice no matter what, so that content,
local or not, that was available to the individual listener could be
heard, absent unavoidable interference from co- and adjacent channels.
What's so strenously objected to, here today, is that those listeners
are no longer considered. That a station in protecting it's sales curve,
may acceptably and with FCC blessing, create interference with stations
not in it's ADI. Removing from availability content that may simply not
be available anywhere else.

The presumption that all content that's local is desireable content
is false on it's face. As you've lived and worked in smaller markets,
you know that out of market listening is more common than in larger
markets because local content is of a lesser quality, or of a lesser
psychographic match to the listener. For instance....when I worked
evenings at KOEL-Oelwein, Iowa (77-78), my biggest competition was KWWL,
Waterloo. Followed very closely by WLS. Stuart's research arm noted
often that our local playlist was influenced by listening out of market,
and that songs that sold well, based on radio airplay were often songs
that were not being played in town. Or even, in state. Randy Newman's
"Short People" was the classic example. WLS and KWWL were on it. We were
not, nor was any local station available to the market. And yet, it was
the number one selling song in-market, and research indicated that those
sales were spurred by airplay.

Now, WLS listenership was not big in town. And KWWL listenership was
about 1/10th of our own, But it was not uncommon. And, content that was
available on WLS, was NOT available locally. Cutting off those listeners
for whatever reason, removed both their freedom of choice, as well as
their availability to information that was not available locally.

That didn't change the local sales strategy. And sales remained only
focussed within the contours, as you and I have delineated. But
listenership was NOT limited to the contours. And this was a phenomenon
that I have experienced in multiple markets.

WLS, WGN and WBBM were factors in Decatur, and Rockford, as well.
WGN was particularly strong in Rockford when I was at WROK. And our
daily RAM showed WGN consistently strong in Rockford, especially where
news was concerned, and WE were the local news leader, hands down.

But news content not available locally was daily picked up from WGN
and WBBM.

Today, IBOC hash from Chicago reaches into Rockford, Decatur and
some of Oelwein's listening area, affecting listenership in those
markets, by putting off content that is NOT available locally.

Hell, Steve's whole point about WBBM's IBOC hash is that it keeps
him from listening to HIS station of choice. Content that's not
available within his protected contour. What he's objecting to, here, as
are Brenda Ann, Eric Richards, Telamon and others (including myself) is
the ease with which we are dismissed as listeners, because we don't fit
into established cubbyholes based on map and Arbitron sales contours.

We count. We are big users of Radio. And we are not an insignificant
number. In aggregate, nationwide, we are a top 10 market. And yet, we
are dismissed, because we are not saleable locally. Even undesireable,
as Mark Byford so elegantly put it. No longer protected by the standards
of interference from FCC, or by standards of good practice established
by Radio's greatest practicioners.

We are dismissed. And we are dismissed with prejudice. And we don't
like it. We don't like having our choices limited. And we don't like
having our access to, sometimes, important information restricted by
cutting us off from sources where that information available.

Admit it or not, the homogenization of Radio is not complete. And
local news is both highly selective and highly edited. Just because the
same information is available to news organizations nationwide doesn't
make it available to local listeners everywhere the same. Just because
content is available to stations nationwide, doesn't make it available
to local listeners, everwhere the same. Rush is not locally available
everywhere. Neither is Liddy. Nor Dr Laura. And where, previously, a
little ingenuity and a piece of wire made content not locally available
accessible, now, that's not the case. And denial of this distinction is
at the heart of the hostility you've been the brunt of since this
discussion began.

Alternatives are available. Webcasting, for instance. I've moved to
satellite. And thousands of other orphaned listeners are now accessing
their content of choice from alternative sources, where they can.
Alternatives that take them away from Radio.

Statistically, they're zero. Essentially, there is no listening
where they are.

But "essentially none" none is not NONE. And "statistically zero" is
not ZERO. And you're not going to convince anyone here that they are.
Especially, in the effort to tell them that they don't matter, that
their freedom of choice is not important, and that they can always
access content locally. Because none of that is true.

And if you REALLY want to create allies, telling us how little we
matter, and using statistical renderings to do it, isn't the way.

The biggest problem that Americans have with the businesses they
have to interface every day, is that they are told in not so subtle
ways, with every transaction, that they don't matter. That they are only
numbers. That they are only ticks on a sales curve. And that their
complaints are simply not relevant.

As long as you continue to quote statistics, contour minima, and FCC
policy, you're assertions, here will not only fall on deaf ears, but
they will continue to ratchet up the ire of everyone so easily and
statistically dismissed. And you will be held in the same high esteem as
the asshole goat ****ers in boardrooms worldwide, who do business with a
nearly open contempt for their customers. You will continue to be the
face of "The Corporation." And this ****ing match between your side and
ours will go on, without resolution.

But consider, that as a Program Director, you have the skills to not
only present your product in a venerable light, and do so while
listening to your listeners one on one, you have the experience and the
skills to make a personal "Lifetime Experience" contact with anyone
here. But as a Broadcaster, you have the talent and resources to change
the face of this discussion. To turn adversaries into allies.

To find a better way.

For this discussion, take a step back. Don't talk like a boardroom
weenie. Talk like a broadcaster. Listen like we're your listeners.
Communicate. One on one. As you and I have here on occasion. Listen to
what these people have to say. Don't be so quick to dismiss. Embrace. We
are all, here, potentially your biggest allies. And you treat us like
dog **** on the sole of your boot.

Find a better way.

David Peter Maus.- Hide quoted text -

- Show quoted text -


DPM - hear, Hear. HEAR ! ~ RHF
http://www.straightdope.com/mailbag/mhear.html
Well Said {Well Written}

RHF March 17th 07 12:08 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
On Mar 16, 7:37 am, "David Eduardo" wrote:
"Brenda Ann" wrote in message

...



He'd have to swing a LONG way the opposite direction to even get me to pay
attention at this point. I have been a long-time viewer of Univision and
Galavision television (until I moved here, where I have no access to them
(and technically, they are one and the same at this point, IIRC)), but
thanks to the intractible stubbornness of David Edurardo, their
representative (at least of their radio group, but a corporate
representative nonetheless), I will not bother to watch their television
outlets any longer. I never have listened to any of their radio outlets,
preferring instead to listen to small local Spanish outlets when I was in
that particular listening mood.


Since we do not have any radio stations in Oregon, that statement is absurd



- Hide quoted text -

- Show quoted text -


DE - You reply points out your Two Big Problem :

# 1 - The Certainty of Your Knowledge {Elitism}

# 2 - The Dismissive Attitude that you have for
Anyone who is Not Ratable and Salable.

Master D. Eduardo - Yours is a sad, Sad. SAD ! World ~ RHF

dxAce March 17th 07 12:39 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 


RHF wrote:

On Mar 16, 7:37 am, "David Eduardo" wrote:
"Brenda Ann" wrote in message

...



He'd have to swing a LONG way the opposite direction to even get me to pay
attention at this point. I have been a long-time viewer of Univision and
Galavision television (until I moved here, where I have no access to them
(and technically, they are one and the same at this point, IIRC)), but
thanks to the intractible stubbornness of David Edurardo, their
representative (at least of their radio group, but a corporate
representative nonetheless), I will not bother to watch their television
outlets any longer. I never have listened to any of their radio outlets,
preferring instead to listen to small local Spanish outlets when I was in
that particular listening mood.


Since we do not have any radio stations in Oregon, that statement is absurd



- Hide quoted text -

- Show quoted text -


DE - You reply points out your Two Big Problem :

# 1 - The Certainty of Your Knowledge {Elitism}

# 2 - The Dismissive Attitude that you have for
Anyone who is Not Ratable and Salable.

Master D. Eduardo - Yours is a sad, Sad. SAD ! World ~ RHF


It's a fantasy world that he's been creating since he was 10 or so. 50 years of
fantasy!

Walt Disney would be proud.

dxAce
Michigan
USA



David Eduardo March 17th 07 04:19 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"Brenda Ann" wrote in message
...
David Eduardo presumed to know what stations I listen to, and where, when
he wrote:

Since we do not have any radio stations in Oregon, that statement is
absurd


And whom, might I ask, said anything at all about listening to a Univision
station in Oregon? Remember sky wave? We here take advantage of it a lot.
However, Portland has several Spanish language stations these days. I
think they may even have on on FM now, but not sure about that one.


There is no Univision AM that has any chance of providing listenable skywave
to Oregon, either.

There is no commercial Spanish FM in Portland. There are 7 AMs in Spanish.



HFguy March 17th 07 08:42 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
David Eduardo wrote:

This is not market research of some unknown brand. It is the analysis by ZIP
Code and signal strength of what gets listening and what does not. Smaller
signals get no significant diary mentions.


How often do shortwave entries show up in the diaries?

HFguy March 17th 07 09:05 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
David Eduardo wrote:

Actually, diaries are placed using a technique based on random digit
dialers, with strict geographic controls within each market's metro.
Participants are recruited based on quotas for age, sex, ethnicity, etc.
based on Claritas quantifications of each market using root Census data and
annual updates. In today's world, this is as close as you can get to a true
random probability sample where there is no recruitment bias.

There is nothing "hand picked" about the sample. Stations can not ask to
have diaries sent to anyone. It's all random.

And the diary method is going away, as the People Meter rolls out over the
next few years. It's already in Philly and Houston, and does full electronic
measurement of a perfectly balanced sample.


I participated in an Arbitron radio survey many years ago. I was first
contacted by phone and they asked if I would be interested in keeping a
diary. I agreed and they sent the diary to me. The main problem I had
was I often don't listen to a station for more than a few seconds to see
if I like the music they're playing. If not, I move on to another
station. I don't listen to most commercials either, so that's another
reason for retuning. I do this a lot with FM. It's almost impossible to
enter this kind of listening into a survey diary. There would be
hundreds of entries in a day. Since I'm also an HF listener, I had to
enter the shortwave stations in the diary. I imagine they threw mine out
after they saw that.

HFguy March 17th 07 09:29 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 
I know what the problem is... you are stubborn and do not understand that
few listeners are even interested in non-local stations, and when combined
with signals that are not reliable day and nigh and which can be subject to
interference, they don't listen to them.


The real problem is that you, Edweenie, don't realize that you are posting in
what is ostensibly a *hobby* news group, where folks actually *do* listen to
things that fall outside of the parameters of your little fantasy world.


It's not a fantasy world. It's just that we (here) don't fit into the
demographics of the vast majority of AM listeners. If we had it our way,
there would be no interference problems to prohibit us from listening to
distant AM stations. But the consequence of that would be fewer AM
stations in the future to listen too. You can't have the first without
the second, given the state that AM radio is in now. Unfortunately for
us, the numbers will win in the end and we really can't do anything
about it. As he said, radio is all about the money.

dxAce March 17th 07 11:24 AM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 


HFguy wrote:

I know what the problem is... you are stubborn and do not understand that
few listeners are even interested in non-local stations, and when combined
with signals that are not reliable day and nigh and which can be subject to
interference, they don't listen to them.


The real problem is that you, Edweenie, don't realize that you are posting in
what is ostensibly a *hobby* news group, where folks actually *do* listen to
things that fall outside of the parameters of your little fantasy world.


It's not a fantasy world.


Yes, it is.




David March 17th 07 01:10 PM

DE Proclaims - Night-Time AM-HD Radio Is Coming - The Greatest Good For The Greatest Number Of People -ergo- DXers Be Damned !
 
On 16 Mar 2007 16:09:38 -0700, "RHF"
wrote:

and most
trade magazines and such believe night HD will also be authorized on the
theory of greatest good for the greatest number of people.

So it is obviously a hobby concern. And your R8B does not have HD!


DE Says - "night HD will also be authorized on the
theory of greatest good for the greatest number of people."

DE Proclaims - Night-Time AM-HD Radio Is Coming
The Greatest Good For The Greatest Number Of People
-ergo- DXers Be Damned !

DE So in your world the 'little guy'
[The Minority of Radio Listeners]
HAS NO RIGHTS [.]

Classical Liberal Thinking from the Champeon
of Spanish Language {Minority} Broadcasting.

it boggles the mind ~ RHF
.

Night time IBOC will result in fewer listeners being able to receive
AM radio. I don't see how this translates into ''good'' for any
number of people. Half the people in the USA live beyond the suburbs.
The ones who are left in the rotting cities are weirdos and poor
people.

David March 17th 07 01:13 PM

DE Proclaims - Night-Time AM-HD Radio Is Coming - The Greatest Good For The Greatest Number Of People -ergo- DXers Be Damned !
 
On Fri, 16 Mar 2007 20:01:21 -0700, "David Eduardo"
wrote:


"RHF" wrote in message
roups.com...

DE So in your world the 'little guy'
[The Minority of Radio Listeners]
HAS NO RIGHTS [.]


If AM does not survive (it IS dead for two generations of Americans) then it
won't matter much if you can't hear every AM on the dial... there won't be
any left.

Classical Liberal Thinking from the Champeon
of Spanish Language {Minority} Broadcasting.


I am probably more conservative politically than Genghis Kahn.

Funny how the niche programmers seem to do OK. If AM ends up like
shortwave (patriots and religious broadcasters) so be it. Do not
clutter up the airwaves with the hideous digital noise floor. It
really makes a mess out of everything.



David Eduardo March 17th 07 02:54 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"HFguy" wrote in message
news:zRNKh.347$742.57@trndny07...
David Eduardo wrote:

This is not market research of some unknown brand. It is the analysis by
ZIP Code and signal strength of what gets listening and what does not.
Smaller signals get no significant diary mentions.


How often do shortwave entries show up in the diaries?


I have been reviewing diaries since 1970 (you have to go to Arbitron in
suburban Maryland to see them) and have never seen an SW entry.

More specifically, I saw the forms for the ratings in Quito and Guayaquil,
Ecuador, in the late 60's when I operated stations there. Not once did I see
a SW station mentioned there, either.



David Eduardo March 17th 07 02:58 PM

why not, Why Not. WHY NOT ! - Leave AM Radio Alone
 

"HFguy" wrote in message
news:mbOKh.3869$282.773@trndny04...
David Eduardo wrote:

Actually, diaries are placed using a technique based on random digit
dialers, with strict geographic controls within each market's metro.
Participants are recruited based on quotas for age, sex, ethnicity, etc.
based on Claritas quantifications of each market using root Census data
and annual updates. In today's world, this is as close as you can get to
a true random probability sample where there is no recruitment bias.

There is nothing "hand picked" about the sample. Stations can not ask to
have diaries sent to anyone. It's all random.

And the diary method is going away, as the People Meter rolls out over
the next few years. It's already in Philly and Houston, and does full
electronic measurement of a perfectly balanced sample.


I participated in an Arbitron radio survey many years ago. I was first
contacted by phone and they asked if I would be interested in keeping a
diary. I agreed and they sent the diary to me. The main problem I had was
I often don't listen to a station for more than a few seconds to see if I
like the music they're playing. If not, I move on to another station. I
don't listen to most commercials either, so that's another reason for
retuning. I do this a lot with FM. It's almost impossible to enter this
kind of listening into a survey diary. There would be hundreds of entries
in a day. Since I'm also an HF listener, I had to enter the shortwave
stations in the diary. I imagine they threw mine out after they saw that.


No, your diary was not thrown out. Any diary that has been properly returned
is processed, including those that show zero listening.

Arbitron tabulates just two things... station and time listening to it.
Credits are given by quarter hour. To get a quarter hour credit, a listener
has to have been tuned in for a minimum of 5 minutes in each quarter hour.
So dial scanning or seeking does not give credit.

Today, with the Portable People Meter, all of this is done electronically...
with every station in a measured market encoded. This means non-encoded
signals, like, let's say, and Ecuadorian SW station, will not get detected.
Again, nobody in the advertising or radio industry believes this is a
defect.




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