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Honest thoughts about HD radio
On Mar 25, 12:24 am, "David Eduardo" wrote:
"RHF" wrote in message ups.com... On Mar 24, 3:31 pm, dxAce wrote: DX Ace - For 'local' AM & FM Radio Station Owners your QRM is in-fact a Market-Protection-Barrier that keeps Out-of-Market Advertisers from getting a Free Ride on the Air Waves into their 'local' Radio Market. The AM "HD" Radio Noise means better 'local' Marketing within the 10mv/m Contour and more potential Revenue for the Radio Station Owner from Out-of-Market Regional Advertisers who will now have to Buy-In to the Market to be Heard and Sell their Products and Services. There are so few cases where out of market stations produce significant and stable ratings in other markets that advertisers simply do not buy that way and have not for many decades. The fact that FMs represent about 90% of the radio revenues today makes agencies and advertisers realize that most stations just get to the edge of their own market and offer very little more. Gosh David, really? REALLY? Wow, you're so smart. |
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