On Jul 27, 8:51 am, wrote:
On Jul 26, 8:14 pm, D Peter Maus wrote:





wrote:
"HD Radio Marketing: Change is Coming"

"The date is no surprise. It was a 2-year deal. It ends in January.I
agree it's time to re-assess. The problem with the licensing plan is
two very different groups with different agendas pay the fee. Which is
why neither is happy. Broadcasters pay for the encoder, and they're
not happy with the radios, and electronics manufacturers pay for the
decoder, and they're not happy with anything. They see no demand, and
therefore, no return on their investment.I think the best bet is for
everyone to walk away at the end of this deal, and leave iBiquity to
think about what went wrong."

"Maybe the date is no surprise to you, George. But the lack of renewal
of that deal for a later date might be a surprise to some."

http://www.hear2.com/2007/07/hd-radi....html#comments

"HD Radio - what's the holdup?"

"The way I see it, there are at least two very large barriers standing
in the way... The lack of subsidies, however, has really made it
difficult for iBiquity to move things along. Moreover, the slow
adoption rate has kept the company's operating expense burn rate high,
which has in turn delayed investors' payoff. If the burn rate is high
enough and the rate of adoption is slow enough, well, let's just say
that's not a good thing."

http://news.com.com/8301-10784_3-9750405-7.html

Ha Ha !!!

RADIO isn't going to give up on this lightly. After the millions
spent, hardware installed, transmitter sites bought, paid for, and
bullt, broadcasters aren't going to simply cut their losses and run.

Expect additional marketing maneuvers. I wouldn't rule out a change
in business model.

Now, if it doesn't catch fire soon, AM HD will have effectively
killed AM radio. But AM's are moving to FM, or secondary HD channels on
FM stations, as WLS is now on WZZN.

But there's a lot at stake here. HD may go the way of AM stereo. But
don't think for a minute that HD is over. Not yet. Not by a long shot.- Hide quoted text -

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"News/Talk/Sports Radio's last Bazstion"

http://members.aol.com/cookeh/InsideRadio305.pdf

It's the FMs that are screwed, not the AMs. The FM band is
overcrowded, so simulcasting AM on FM is limited. KSL tried it and its
ratings eventually went back to where they were . FM will fail along
with HD Radio, while the AMs will live on ! My favorite, 700 WLW is
ranked by far #1 and will live on - screw you and Eduardo ! Ha Ha !- Hide quoted text -

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IBOC... "FM will fail" yes 'Crazy' is your name. ~ RHF