On Sep 19, 12:19 pm, "David Eduardo" wrote:

About the only formats that attract any AM audience among adults are the
variants of news & talk. This is a format that commands less than 10% of
total listening in most markets.

That still doesn't explain why you'd want to further degrade your
analog sound quality used by probably 99 percent of your AM radio
listeners) in order to insert a digital sideband that is

1) temperamental to receive in a lot of cases

2) still doesn't solve the problem of lack of reception in high-rise
office blocks

3) practically unknown to most "normal listeners".

That's my biggest concern. The audio quality of LOCAL stations is
being degraded by their own IBOC signals. The digital may sound
fabulous...but if nobody is listening to the digital and is also being
driven away from the station by the awful sound on their analog
radio...then what does it matter?

Stephanie Weil
New York City, USA