On Sep 25, 11:02 am, "Frank Dresser"
wrote:
"David Eduardo" wrote in message

. ..







"Frank Dresser" wrote in message
...

"Eric F. Richards" wrote in message
.. .
I like this response:

Anonymous said...

Thank you for having the balls to challenge Ibiquity and the NAB.
They are doing serious damage to our once great industry.

Bring broadcasters back to broadcasting otherwise you may as well
sign the stations off.

September 21, 2007 3:04 PM

Hmmmmm...

That's IF the broadcasters want to stick exclusively with broadcasting,
at
least free broadcasting. Consider that the broadcasters have spent
millions
on IBOC radio interference transmitter equipment and only a pittance on
HD
radio content. And they've spent millions more on advertising HD radio
before adaquate mass market radios were available.

The investment in equipment in the top markets is minimal. As I mentioned,
in LA we spent 10 times as much on the new studio for one morning show as
the HD gear for all 5 of our signals.

Yes, but that wasn't the comparision. How much had been spent on HD radio
content compared to how much had been spent on IBOC hardware?

And, to get to the point, there would have been good promotional value if
the HD radio early adoptors had something special to listen to, and maybe
brag about.

HD radio won't get many more chances to make a good first impression.





The principal objective of HD for us is to put out a digital FM signal; in
LA it is very much less susceptable to multipath. HD2 is a side benefit,
but
not critical at this time.

But people have to at least hear the radios to appreciate any difference.
The market for "crystal clear" simulcasts at high prices is obviously and
predictably small. Better radios at lower prices and worthwhile HD radio
programming would have sold plenty more radios.

Not to say that I have any idea if such a rollout would have been worth it.
The idea of putting more channels on the air without a corresponding
increase in overall listenership and advertising revenues seems
problematical to me but I'm just some guy with a radio, hearing the damn
noise nobody listens to.



There was no expenditure on ad time by the HD Alliance. It is all based on
the value of time on the Alliance stations themselves.

The ads were on the air and from the radio buying public's point of view, it
doesn't matter how they were paid for.

Frank Dresser- Hide quoted text -

- Show quoted text -

True - there are more than enough AM/FM stations without the need for
simulcasting.

On Sep 25, 8:02 am, "Frank Dresser"
wrote:
"David Eduardo" wrote in message

. ..







"Frank Dresser" wrote in message
...

"Eric F. Richards" wrote in message
.. .
I like this response:

Anonymous said...

Thank you for having the balls to challenge Ibiquity and the NAB.
They are doing serious damage to our once great industry.

Bring broadcasters back to broadcasting otherwise you may as well
sign the stations off.

September 21, 2007 3:04 PM

Hmmmmm...

That's IF the broadcasters want to stick exclusively with broadcasting,
at
least free broadcasting. Consider that the broadcasters have spent
millions
on IBOC radio interference transmitter equipment and only a pittance on
HD
radio content. And they've spent millions more on advertising HD radio
before adaquate mass market radios were available.

The investment in equipment in the top markets is minimal. As I mentioned,
in LA we spent 10 times as much on the new studio for one morning show as
the HD gear for all 5 of our signals.

Yes, but that wasn't the comparision. How much had been spent on HD radio
content compared to how much had been spent on IBOC hardware?

And, to get to the point, there would have been good promotional value if
the HD radio early adoptors had something special to listen to, and maybe
brag about.

Gee ! Wowee . . . "HD" Radio Promos in "HD" Radio ~ RHF


HD radio won't get many more chances to make a good first impression.


Here's My First Impression - I Ask Myself : What IBOC ?
All I See Is The Blinking Blue Light ! ~ RHF
In the Distant Land Where IBOC Fears To Go :
Life Exists and Radio Listeners Live Beyond the 10mv/m Contour.

"Frank Dresser" wrote in message
...

Yes, but that wasn't the comparision. How much had been spent on HD radio
content compared to how much had been spent on IBOC hardware?

A lot of stations simply beileve having the manin analog channel content
available in digital is a good gain, which is why less than half the HD
staitons have inititiated HD2 broadcasts.

Those of us who have some HD2 content have spent lots more on content... our
Tejano network on HD2 in Texas speands more on talent in a month than the
cost of each conversion.

And, to get to the point, there would have been good promotional value if
the HD radio early adoptors had something special to listen to, and maybe
brag about.

In some areas, the digital ability to reduce multipath is worth a great
deal.

But people have to at least hear the radios to appreciate any difference.
The market for "crystal clear" simulcasts at high prices is obviously and
predictably small. Better radios at lower prices and worthwhile HD radio
programming would have sold plenty more radios.

Personally, I don't think the HD Alliance campaign is very good... it's
about the creative more than the content. There are plenty of opportunities
to find classical, jazz and other non-duplicated formats on HD2's... country
in NY being a good example.

Not to say that I have any idea if such a rollout would have been worth
it.
The idea of putting more channels on the air without a corresponding
increase in overall listenership and advertising revenues seems
problematical to me but I'm just some guy with a radio, hearing the damn
noise nobody listens to.

I think the justification is in avoiding erosion to other media... yes, it
will fragment the audience, but it the end result is to keep existing
listeners on terrestrial radio, the fragmentation is a small cost.

The ads were on the air and from the radio buying public's point of view,
it
doesn't matter how they were paid for.

Yes, we agree here. But the earlier comments indicated that money was
spent... it was not. And, again, I thought the campaigns have failed to do
anything to make HD appealing. But I am not in the HD Alliance, so my
opinion is worth about what it costs to read it....

In article
,
"Frank Dresser" wrote:

"Eric F. Richards" wrote in message
...
I like this response:

Anonymous said...

Thank you for having the balls to challenge Ibiquity and the NAB.
They are doing serious damage to our once great industry.

Bring broadcasters back to broadcasting otherwise you may as well
sign the stations off.

September 21, 2007 3:04 PM

Hmmmmm...


That's IF the broadcasters want to stick exclusively with broadcasting, at
least free broadcasting. Consider that the broadcasters have spent millions
on IBOC radio interference transmitter equipment and only a pittance on HD
radio content. And they've spent millions more on advertising HD radio
before adaquate mass market radios were available.

HD radio might not have been designed to fail, but it sure doesn't look like
the smart guys have thought out the elements of success, either.

But now we have a FCC decision which will mark the latest first start date
in which very important things got fixed. Inexpensive low power consumption
chips are in the pipeline and I'll bet these new, improved chips are
subscription radio ready.

I keep looking for signs other then initial announcements for a low cost
chip or low cost chip sets and I don't find anything.

--
Telamon
Ventura, California

On Sep 24, 9:58 am, "Frank Dresser"
wrote:
"Eric F. Richards" wrote in messagenews:hlfff3hdip5ud5bkpdimau5qlmfm512c43@4ax .com...

I like this response:

Anonymous said...

Thank you for having the balls to challenge Ibiquity and the NAB.
They are doing serious damage to our once great industry.

Bring broadcasters back to broadcasting otherwise you may as well
sign the stations off.

September 21, 2007 3:04 PM

Hmmmmm...

That's IF the broadcasters want to stick exclusively with broadcasting, at
least free broadcasting. Consider that the broadcasters have spent millions
on IBOC radio interference transmitter equipment and only a pittance on HD
radio content. And they've spent millions more on advertising HD radio
before adaquate mass market radios were available.

HD radio might not have been designed to fail, but it sure doesn't look like
the smart guys have thought out the elements of success, either.

But now we have a FCC decision which will mark the latest first start date
in which very important things got fixed. Inexpensive low power consumption
chips are in the pipeline and I'll bet these new, improved chips are
subscription radio ready.

Frank Dresser

HD TV according to a recent article in Hearing Loss Magazine does not
support Closed Captioning very well. Even though the FCC has mandated
twice that all new televisions MUST run closed captioning. I think
the television manufacturers are more concerned with getting the
product out there than with making sure they meet FCC regulations.

On Sep 23, 9:33 pm, Telamon
wrote:
Interesting changes in HD marketing afoot.

http://gormanmediablog.blogspot.com/2007/09/halif-dead-radio.html

--
Telamon
Ventura, California

I don't particularly like QVC or ShopNBC because their merchandise is
mostly low-class stuff like NeverSharp knives, George Foreman Grills,
Cubic Zirconia rings, etc. They rely on high-sizzle merchandising
including overstated MSRP's that are cut by absurd discounts. Not
much has really changed in that industry from when Ron Popeil was
first marketing Veg-O-Matics.

However, a lot of people buy stuff from venues like that so think of
it as just another successful distribution channel like Overstock.Com,
Amazon.Com, etc.

On Sep 24, 10:07 am, Roadie wrote:
On Sep 23, 9:33 pm, Telamon

wrote:
Interesting changes in HD marketing afoot.

http://gormanmediablog.blogspot.com/2007/09/halif-dead-radio.html

--
Telamon
Ventura, California

I don't particularly like QVC or ShopNBC because their merchandise is
mostly low-class stuff like NeverSharp knives, George Foreman Grills,
Cubic Zirconia rings, etc. They rely on high-sizzle merchandising
including overstated MSRP's that are cut by absurd discounts. Not
much has really changed in that industry from when Ron Popeil was
first marketing Veg-O-Matics.

However, a lot of people buy stuff from venues like that so think of
it as just another successful distribution channel like Overstock.Com,
Amazon.Com, etc.

I suspect the allure for Tardo is the prospect of getting his
colloidal silver and Amazing HGH some airtime on QVC.

On Sep 24, 10:07 am, Roadie wrote:
On Sep 23, 9:33 pm, Telamon

wrote:
Interesting changes in HD marketing afoot.

http://gormanmediablog.blogspot.com/2007/09/halif-dead-radio.html

--
Telamon
Ventura, California

I don't particularly like QVC or ShopNBC because their merchandise is
mostly low-class stuff like NeverSharp knives, George Foreman Grills,
Cubic Zirconia rings, etc. They rely on high-sizzle merchandising
including overstated MSRP's that are cut by absurd discounts. Not
much has really changed in that industry from when Ron Popeil was
first marketing Veg-O-Matics.

However, a lot of people buy stuff from venues like that so think of
it as just another successful distribution channel like Overstock.Com,
Amazon.Com, etc.

Amazon.com, as with Best Buy, Radio Shack, Wal-Mart, and Circuit City
have all been miserable failures for HD Radio. Jerry Del Colliano made
the point that even if people buy HD radios, the radios do not work as
advertised and will be returned promptly.

On Sep 24, 11:01 am, IBOCcrock wrote:
On Sep 24, 10:07 am, Roadie wrote:





On Sep 23, 9:33 pm, Telamon

wrote:
Interesting changes in HD marketing afoot.

http://gormanmediablog.blogspot.com/2007/09/halif-dead-radio.html

--
Telamon
Ventura, California

I don't particularly like QVC or ShopNBC because their merchandise is
mostly low-class stuff like NeverSharp knives, George Foreman Grills,
Cubic Zirconia rings, etc. They rely on high-sizzle merchandising
including overstated MSRP's that are cut by absurd discounts. Not
much has really changed in that industry from when Ron Popeil was
first marketing Veg-O-Matics.

However, a lot of people buy stuff from venues like that so think of
it as just another successful distribution channel like Overstock.Com,
Amazon.Com, etc.

Amazon.com, as with Best Buy, Radio Shack, Wal-Mart, and Circuit City
have all been miserable failures for HD Radio. Jerry Del Colliano made
the point that even if people buy HD radios, the radios do not work as
advertised and will be returned promptly.-

I have no idea who the self-proclaimed expert Jerry D.C. is, but his
and other claims about poor sales and high returns of HD radios are
unsupportable now. Such claims will either be verified or dismissed
in the next 9 months which includes the christmas selling season.


Hide quoted text -

- Show quoted text -

"Roadie" wrote in message
ups.com...

I have no idea who the self-proclaimed expert Jerry D.C. is, but his
and other claims about poor sales and high returns of HD radios are
unsupportable now. Such claims will either be verified or dismissed
in the next 9 months which includes the christmas selling season.


I don't think many receivers will be sold at Christmas, 2007. The ones out
there still bite big time, and the first generation of really good ones will
come sometime in mid-2008.