In article ,
"David Eduardo" wrote:

"Brenda Ann" wrote in message
...

"David Eduardo" wrote in message
t...
Why should formats that are not stations now be added as additional HD
channels. Where is the logic in that?

Because many formats are excluded because, with the finite number of FMs
in any market, there is not room for the second tier of formats. With HD
2 channels, there is.

Now, now, Eduardo... you know full well that the reason that a given
format is not available in a given market is because it's just not
profitable to program it.

That is absolutely untrue.

There are many profitable formats that could be done that are not being done
because there are even more profitable formats that "use up" all the
available FM channels in the market.

Depending on the market, there are probably a dozen or so profitable,
although less so than those on the air already, formats available.

Call them what you will, they are simply formats 13 to 24 in a market with
12 or so stations.... profitable, salable, listenable. But not as profitable
as other formats, so they don't get broadcast until HD comes along.

The only difference with IBOC-FM is that now they can use a single plant
to provide multiple formats.. I don't see a lot of stations doing this,
though, on a long-range model, since these formats will still not be
profitable.

Sure they will be. Our Tejano formats on HD in 5 markets in Texas are
getting excellent response, and should be generating respectable income
soon, even without that many receivers out there. Tejano, as an example, was
about a 0.8 to 1.1 share format in Dallas on a signal that now has about a 2
share... the Tejano format was lost to the market till we put it on HD, and
now, over time, it will be a respectable performer... just right under the
better performing formats we have on the main channels.

What!

Are you saying that not only are there enough HD radios purchased in "a
market" AND by a specific ethnic group to show itself as a "respectable
performer" and by that I take it to mean it is showing good advertising
results? You have certainly reached new heights in the "strange tales
from the pointy haired marketing management side".

This sort of thinking started when Eduardo went on a diet and began
eating those radio diaries to lose weight. I told him it wasn't a good
idea but he would not listen. I hope you kids reading this out there on
Usenet now realize the dangers of a diet that consists only of radio
marketing statistics. This state of mental confusion could happen to
you.

--
Telamon
Ventura, California

"Telamon" wrote in message
...

Are you saying that not only are there enough HD radios purchased in "a
market" AND by a specific ethnic group to show itself as a "respectable
performer" and by that I take it to mean it is showing good advertising
results? You have certainly reached new heights in the "strange tales
from the pointy haired marketing management side".

We are just now getting our first advertisers on the Tejano network, and we
believe the interest by the lifestyle group has caused a lot more radios to
be sold than we thought. The morning show, which also runs on KXTN in San
Antonio where it is in the top 4 or 5 in rank always, gets half its calls
from the other markets, so someone is listening. And the advertisers who
know the lifestyle are willing to try the network. We have had the morning
talent do appearances in HD only markets with attendance of several hundred.

This is an ideal case of a format with a small but absolutely loyal
following who will spend the money for a radio and listen a lot.

On Sep 30, 12:38 am, "David Eduardo" wrote:
"Telamon" wrote in message

...



Are you saying that not only are there enough HD radios purchased in "a
market" AND by a specific ethnic group to show itself as a "respectable
performer" and by that I take it to mean it is showing good advertising
results? You have certainly reached new heights in the "strange tales
from the pointy haired marketing management side".

We are just now getting our first advertisers on the Tejano network, and we
believe the interest by the lifestyle group has caused a lot more radios to
be sold than we thought. The morning show, which also runs on KXTN in San
Antonio where it is in the top 4 or 5 in rank always, gets half its calls
from the other markets, so someone is listening. And the advertisers who
know the lifestyle are willing to try the network. We have had the morning
talent do appearances in HD only markets with attendance of several hundred.

This is an ideal case of a format with a small but absolutely loyal
following who will spend the money for a radio and listen a lot.

Sorry Tardo, but you'll never stop the internet or internet radio. Not
even you, with all your fancy college degrees and diplomas and
"certificates of completion" and mail order Ph.D.s

Steve wrote:


Sorry Tardo, but you'll never stop the internet or internet radio.

He (or those who think like him) can destroy conventional radio, and
where it is useful is in times of emergency, such as 9/11 or when a
major river-crossing bridge suddenly ceases to exist.

For a commuter, all that chit-chat between the musical pieces or the
news stories is very useful.

--
Eric F. Richards,
"It's the Din of iBiquity." -- Frank Dresser

"Eric F. Richards" wrote in message
...
Steve wrote:


Sorry Tardo, but you'll never stop the internet or internet radio.

He (or those who think like him) can destroy conventional radio, and
where it is useful is in times of emergency, such as 9/11 or when a
major river-crossing bridge suddenly ceases to exist.

And an FM can not provide the needed service in the Minneapolis case? Or did
the bridge extend across the entire Great Plains.

WWL was one of the really lucky stations, as it had been hardened. Nearly
nowhere on the Gulf Coast or FL is there a station that sould survive what
WWL went through. The first to go in a hurricane are usually AMs, as the
sites tend to be low and damp. FMs with backups on buildings are the most
robust today. I have been through a bunch of big hurricanes while in PR, and
the AMs never stayed on.... the FMs did.

For a commuter, all that chit-chat between the musical pieces or the
news stories is very useful.

And an FM can not do that?

FMs are highly viable still; with few exceptions, AMs are not.

"David Eduardo" wrote:


And an FM can not provide the needed service in the Minneapolis case? [...]

FMs are highly viable still; with few exceptions, AMs are not.


People listened for content. You and your buddies at iBiquity have
destroyed the quality -- what there was -- of the remaining content.
Most people are now listening to their digial audio players, not to
the FMs.

They won't get the news.

--
Eric F. Richards,
"It's the Din of iBiquity." -- Frank Dresser

"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


And an FM can not provide the needed service in the Minneapolis case?
[...]

FMs are highly viable still; with few exceptions, AMs are not.


People listened for content. You and your buddies at iBiquity have
destroyed the quality -- what there was -- of the remaining content.
Most people are now listening to their digial audio players, not to
the FMs.

They won't get the news.

How has iBiquity destroyed the quality of FM? There is no degradation of the
FM analog signal to add HD, and saying so is an exaggeration or a lie.

Most people, as in 96% of them, are listening to the radio each week....
same as 1965 when Arbiytron began.

On Sep 30, 2:41 am, "David Eduardo" wrote:
"Eric F. Richards" wrote in messagenews:dhguf3d0v58pt6igd718rd1l644plch66b@4ax .com...

Steve wrote:

Sorry Tardo, but you'll never stop the internet or internet radio.

He (or those who think like him) can destroy conventional radio, and
where it is useful is in times of emergency, such as 9/11 or when a
major river-crossing bridge suddenly ceases to exist.

And an FM can not provide the needed service in the Minneapolis case? Or did
the bridge extend across the entire Great Plains.

WWL was one of the really lucky stations, as it had been hardened. Nearly
nowhere on the Gulf Coast or FL is there a station that sould survive what
WWL went through. The first to go in a hurricane are usually AMs, as the
sites tend to be low and damp. FMs with backups on buildings are the most
robust today. I have been through a bunch of big hurricanes while in PR, and
the AMs never stayed on.... the FMs did.



For a commuter, all that chit-chat between the musical pieces or the
news stories is very useful.

And an FM can not do that?

FMs are highly viable still; with few exceptions, AMs are not.

Wimax will take care of that.