"Telamon" wrote in message
...

Are you saying that not only are there enough HD radios purchased in "a
market" AND by a specific ethnic group to show itself as a "respectable
performer" and by that I take it to mean it is showing good advertising
results? You have certainly reached new heights in the "strange tales
from the pointy haired marketing management side".

We are just now getting our first advertisers on the Tejano network, and we
believe the interest by the lifestyle group has caused a lot more radios to
be sold than we thought. The morning show, which also runs on KXTN in San
Antonio where it is in the top 4 or 5 in rank always, gets half its calls
from the other markets, so someone is listening. And the advertisers who
know the lifestyle are willing to try the network. We have had the morning
talent do appearances in HD only markets with attendance of several hundred.

This is an ideal case of a format with a small but absolutely loyal
following who will spend the money for a radio and listen a lot.