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HD radio won't just go away.
On Oct 1, 12:33 pm, "David Eduardo" wrote:
"RHF" wrote in message oups.com... I am not a 'share'. - - - I don't believe that anyone here considers themselves to be a 'share'. {except you} I am not a 'statistical sample'. - - - I don't believe that anyone here considers themselves to be a 'statistical sample'. {except you} I am not a 'number' - - - I don't believe that anyone here considers themselves to be a 'number'. {except you} I AM AN AVID RADIO LISTENER [.] -and- I BELIEVE EVERYONE HERE IS AN AVID RADIO LISTENER ! {EXCEPT YOU} - - The economic model of radio, that which allows all but a handful - of AMs to operate, is based on selling sets of ears to advertisers. - If it is not possible to get lots of ears in a particular area, such as - the fringe extremes of daytime coverage or via skywave at night, - then there is no way to create value for an advertiser. - - Only with ad support can stations provide any kind of quality - programming. You only get ad support if there are listeners. - - A "share" is actually directly translatable into a finite number - of people, so "shares" are people, listeners, humans. That is - because it is a percentage of the total number of people listening - to radio in a given time period. Every share level in each market - translates into a specific number of listeners or a ratings number. - Share = people listening = rating. Three ways to express the - same number, based on individual people listening. - - Without this data, there would be no way to price advertising, - and radio would have a totally different sales model. Dang d'Eduardo - Another Robot Answer ! hello - someone please check his programming -cause- he is stuck in a 'share' loop ~ RHF ears = share people listening rating share . . . - - - subroutine : economic model of radio |
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