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On Sep 30, 1:45 pm, "David Eduardo" wrote:
"Frank Dresser" wrote in message ... In my market, Chicago, the top 2 stations account for about 10% of the listeners. The bottom 15 on the Arbitron list draw 1% or less. And there are a number of stations which don't even make the list. When the People Meter comes, it shows more market compression. In fact, in Houston, the #1 and the #15 station are only 0.2 ratings points apart. If you look at the Arbitron numbers, which are the useless 12+ figures, you will see that in nearly every market there is only one AM in the top 10, save those markets with multiple full coverage 50 kw stations.... like Chicago. Bit if you go to 18-54, the sales demo range, only one AM is in the top 15, WBBM, and it is 10th. The Arbitron lists cut off at a particular point. I show 39 stations with some listening in Chicago, while the Arbitron page shows less... but not one is licensed outside the metro. Stop clinging to the past. And while you're at it, stop lying about the past, too. |
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