wrote in message
ups.com...
On Sep 30, 9:15 am, wrote:
Frank Dresser wrote:

In my market, Chicago, the top 2 stations account for about 10% of the
listeners. The bottom 15 on the Arbitron list draw 1% or less. And
there
are a number of stations which don't even make the list.

Actually, I just looked at the Chicago market. The ratings don't
support your claim. Even in Chicago, the listeners are fairly evenly
divided amongst the top 20 stations. (ranging from approximately 2 to
5% of the listeners, per station).

That seems to suggest listeners do what I do:
- jump from station to station
- looking for variety across multiple channels
- they would LOVE having 3-4 times more options on the FM dial.


SILENCE?

Guess I caught you in a lie. The Arbitron ratings don't support your
claim, but you're not willing to admit you got caught in alie.

Typical grandpa.


The average radio listener has three stations they regularly use, with very
few listening to only one (mostly evangelical stations) and many listening
to 4 or 5. In the People meter, the average listener has 5 to 7 stations
they sample at least once every two weeks. Having more local choices
increases use of terrestrial radio.