wrote in message
s.com...

Frank Dresser wrote:
wrote in message

Yeah it's false. The ratings show there are at least 20 channels with
near-identical numbers of listeners. That's more than a "few"



I thought I've heard every possible claim about the Arbitron numbers
here,
but this is the first time I've heard that a 5.8 share is nearly
identical
to a 1.9 share.

That's not a big difference. 6 months ago the 5.8 station had dropped
to 4-something, and the 1.9 station had almost 3. There really is not
a huge different between ~5% and ~2% of an audience.

A 5.8 that moves to a 4.0 has lost nearly a third of its audience. You
measure each station over time against itself, first. Like TV shows, some
radio stations go up, others bomb or go down.

In a market like Chicago, every share point is worth about $7 million on the
average. A 25-54 share is probably worth close to $9 million, so a
difference of a single share is huge.

YOU stated that "the top 2 stations have 90% of the listeners" (or
something like that) which is so wrong, it's a borderline lie.

He said the top two alone have 10%, which is absolutely true. Frank's point
here is totally valid.