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Old October 1st 07, 02:29 PM posted to rec.radio.shortwave
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Default HOW MANY people listen to Distant (100 mile) AM at night?


"Roadie" wrote in message
ps.com...
Radio stations are supposed to operate in the public interest. If
people like Dwardo had their way all radio would cease transmitting at
7 PM because the advertising drops below the breakeven level. All 50
kW stations would cut their power by 3 dB to save money on electric
bills and all would run syndicated talk radio because those ASCAP fees
cut into the bottom line and it's much cheaper to pay a hatemonger.- Hide
quoted text -

- Show quoted text -


Operating in the public interest is fine, but targeting an audience
hundreds of miles away that an advertiser would have little hope of
selling his product to makes no business sense at all. And radio
stations are businesses that attempt to be profitable.


This is where you sell national products. People buy Coke, Pepsi, STP,
Quaker State (and Quaker Oats) everywhere. Most nighttime radio has long
been such spots (as has network radio always been).




 
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