On Oct 2, 7:18 pm, "David Eduardo" wrote:
"SFTV_troy" wrote in message

ups.com...





On Oct 2, 3:16 pm, "David Eduardo" wrote:
wrote in message

roups.com...

David Eduardo wrote:
wrote in message

There is data for every hour of the day, but licensed only for use by
Arbitron subscribers. It takes a couple of clicks to get a
Midnight to 6 AM ranker or table.

If you have that information, please share. How many AM
listeners are there during the 8 to midnight hours?

Where? To what station? In what market? AQH listeners,
cume listeners, MSA listeners, DMA listeners?

I don't really care. Just pick some random market, 8 pm to midnight,
and AQH Share. I just want a rough estimate of how many spend their
evenings listening to AM.

The standard daypart is 7 to Midnight.

Using the 6th largest city, Houston, as an example, between 7 PM and
midnight, the share of radio listeners using AM at night is 7.9% of all
radio users. As a percentage of all persons, whether using radio or not, it
is 0.6%. In 18-34 year olds, the share is 4.3% of radio listening and 0.4%
of all persons in that age group, whether listening or not.- Hide quoted text -

- Show quoted text -

Is this what you learned in graduate school? Where did you go...was it
Stanford? Berkeley?