How many times have you heard someone say?

www.devilfinder.com that Song.
cuhulin

David Eduardo wrote:
wrote in message

There is data for every hour of the day, but licensed only for use by
Arbitron subscribers. It takes a couple of clicks to get a Midnight to 6 AM
ranker or table. In fact, many stations in large metros with lots of shift
workers consider the prime morning drive time to begin at 5 AM, and they do
a 5 AM to 10 AM drive time table for sales.


If you have that information, please share. How many AM listeners are
there during the 8 to midnight hours?

wrote in message
ups.com...

David Eduardo wrote:
wrote in message

There is data for every hour of the day, but licensed only for use by
Arbitron subscribers. It takes a couple of clicks to get a Midnight to 6
AM
ranker or table. In fact, many stations in large metros with lots of
shift
workers consider the prime morning drive time to begin at 5 AM, and they
do
a 5 AM to 10 AM drive time table for sales.


If you have that information, please share. How many AM listeners are
there during the 8 to midnight hours?


Where? To what station? In what market? AQH listeners, cume listeners, MSA
listeners, DMA listeners?

"Roadie" wrote in message
oups.com...
On Oct 1, 6:54 am, SFTV_troy wrote:
How many AM DX'ers are there?
How many nighttime AM listeners are there?


Two very different questions. The first one has no answer, but is
lilkely quite small. The number of nighttime listeners is
porincipally their local audience and the counts are likely available
from Arbitron or the radio station in question.

Subscribers in each of the roughly 300 rated markets can see the Midnight to
6 AM audiences in the software application we get to view ratings. One can
also, of course, see 7 PM to Midnight or any individual hour by age, sex,
ethnicity and even county or ZIP code cluster. If a station has audience in
an adjacent market, or even a distant one, they would have to subscribe to
the other market reports... which given the cost vs. no benefits, they
seldom do.


Does anyone know the official numbers? Has the FCC tracked it? I'm
looking for a reliable source.

The real question is whether radio stations really care about geting
an inconsistent signal to non-local listeners on nighttime AM. The
inability to provide a consistent signal coupled with advertising that
is usually local in nature would seem to indicate that non-local
listeners are not much of a concern to AM stations.

Good analysis.

On Oct 1, 1:18 pm, "David Eduardo" wrote:

If a station wants to see an adjacent market, or even a distant one,
they would have to subscribe to the other market reports...
which given the cost vs. no benefits, they seldom do.



And so AM clearchannels really DON'T care about distant markets. They
don't even bother to look (too expensive).

wrote in message
oups.com...
On Oct 1, 1:18 pm, "David Eduardo" wrote:

If a station wants to see an adjacent market, or even a distant one,
they would have to subscribe to the other market reports...
which given the cost vs. no benefits, they seldom do.



And so AM clearchannels really DON'T care about distant markets. They
don't even bother to look (too expensive).

And no returns.

A good example: 40% or more of the Riverside San Bernardino audience is
listening at any given time to LA stations. 3 of the top 5 stations there
are usually LA stations. But LA stations do not sell advertising there,
because the market is about 30th in the US, and spots go for $100 or less.
In LA, the top radio market for revenue, spots can be sold for way over
$1000 each. Why sell a $100 buck ad when you can sell for over a grand each?

On Tue, 02 Oct 2007 20:18:49 GMT, "David Eduardo"
wrote:


wrote in message
roups.com...
On Oct 1, 1:18 pm, "David Eduardo" wrote:

If a station wants to see an adjacent market, or even a distant one,
they would have to subscribe to the other market reports...
which given the cost vs. no benefits, they seldom do.



And so AM clearchannels really DON'T care about distant markets. They
don't even bother to look (too expensive).

And no returns.

A good example: 40% or more of the Riverside San Bernardino audience is
listening at any given time to LA stations. 3 of the top 5 stations there
are usually LA stations. But LA stations do not sell advertising there,
because the market is about 30th in the US, and spots go for $100 or less.
In LA, the top radio market for revenue, spots can be sold for way over
$1000 each. Why sell a $100 buck ad when you can sell for over a grand each?

That doesn't mean they are irrelevant.

On Oct 2, 1:18 pm, "David Eduardo" wrote:
wrote in message

oups.com...

On Oct 1, 1:18 pm, "David Eduardo" wrote:

If a station wants to see an adjacent market, or even a distant one,
they would have to subscribe to the other market reports...
which given the cost vs. no benefits, they seldom do.

And so AM clearchannels really DON'T care about distant markets. They
don't even bother to look (too expensive).

And no returns.

A good example: 40% or more of the Riverside San Bernardino audience is
listening at any given time to LA stations. 3 of the top 5 stations there
are usually LA stations. But LA stations do not sell advertising there,
because the market is about 30th in the US, and spots go for $100 or less.
In LA, the top radio market for revenue, spots can be sold for way over
$1000 each. Why sell a $100 buck ad when you can sell for over a grand each?

Once Again d'Eduardo - All of 'your' Numbers a Irrelevant to
this Group of Avid Long Distant {DX} AM/MW Radio Listeners [.]

RULES ARE RULES :
The Rec.Radio.Shortwave "Arbitrary" DX Numbers Scale is :

One DXer at 100 Miles is Worth One Market Share ~ 1.0%

Two DXers at 200 Miles is Worth Four Market Shares ~ 4.0%

Three DXers at 300 Miles is Worth Nine Market Shares ~ 9.0%

Four DXers at 400 Miles is Worth Sixteen Market Shares ~ 16.0%

Five DXers at 500 Miles is Worth 25 Market Shares ~ 25.0%

Ten DXers at 1000 Miles is Worth 100 Market Shares ~ 100.0%

those are the numbers - those are the facts - eod ~ RHF

On Oct 1, 6:54 am, SFTV_troy wrote:
How many AM DX'ers are there?
How many nighttime AM listeners are there?

Does anyone know the official numbers? Has the FCC tracked it? I'm
looking for a reliable source.

A lot more than you think, especially in rural and the Mid-West.

SFTV_troy wrote:

How many AM DX'ers are there?
How many nighttime AM listeners are there?

Does anyone know the official numbers? Has the FCC tracked it? I'm
looking for a reliable source.

well,
I know I do more than occassionally.
I particularly like the "CBS Radio Mystery Theater" on one of the mid west
stations (and here I am in Arizona)