On Oct 2, 8:33 pm, "David Eduardo" wrote:
"RHF" wrote in message

oups.com...

-
- Using the 6th largest city, Houston, as an example, between
- 7 PM and midnight, the share of radio listeners using AM at
- night is 7.9% of all radio users. As a percentage of all persons,
- whether using radio or not, it is 0.6%. In 18-34 year olds, the
- share is 4.3% of radio listening and 0.4% of all persons in that
- age group, whether listening or not.

d'Eduardo, {Houstan Ain't Texas - It Is That Simple}

The Fallacy of all your Corporate Media Numbers is that you
Report about Numbers within the Metro-Area : While IMHO
most of the Late Night Radio Listeners Live Outside the
Metro-Area well beyond the 10 mv/m Contour.

The Houston metro consists of fully 8 counties, and the figures don't vary
for the more outlying counties... they acutally go down because Houston does
not have any really good signal AMs at night.

I looked at the Casper WY market... AM listening 17%... only 12 stations in
the market, and not much more AM listening than LA, with 17% also.

The highly rural McAllen Brownsville market has 8.2% AM listening. Traverse
City / NW Michigan has 11%. Beckley, WV 9.1%. Palm Springs, CA, 7.8%. Victor
Valley, CA 6.2%.

Get the picture?

A Nation-Wide {Federally Funded} Study of All Rural Radio
Listeners is Required to Assess Their Unque {Distance}
Radio Listening Habits And Their Radio Information and
Entertainment Service Needs. - Conducted Jointly by the
FCC and Department of of Commerce.
{ It Ought To Be A Law }

Arbitron does every county of the US once a year, and AM listening in
non-regularly-rated counties is lower than in metros.

Is Arbitron a degree-granting institution? What degree did you earn
from them?