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dxAce October 4th 07 12:19 PM

SAD truth about AM nighttime - almost nobody is listening
 


IBOCcrock wrote:

On Oct 4, 5:28 am, dxAce wrote:
David Frackelton Gleason, still not 'accredited' as 'Eduardo'. wrote:





"Steve" wrote in message
roups.com...
On Oct 3, 6:59 pm, "David Eduardo" wrote:
"dxAce" wrote in message


...


David Eduardo wrote:


"Steve" wrote in message
groups.com...
On Oct 3, 5:45 pm, dxAce wrote:


Edweenie, it would seem as though 55 is your favourite number.


It would also seem to be the age at which you adopted the 'Eduardo'
shtick.


dxAce
Michigan


It's probably also the number of academic degrees he claims to have


I don't claim to have any....


But, you did claim to have enough credits for two degrees, then denying
that you
stated such and then flip flopping yet again.


My point is that the credits are not from the same accreditation boards,
and
are not combinable...-


And that is very likely for a good reason. Accreditation boards exist
for a purpose, you know.


Yeah, but credits valid in one may not be transferrable to another.


So what's your excuse about that amateur radio license?- Hide quoted text -

- Show quoted text -


Eduardo is just a high-school dropout -


It's interesting in that there seems to be a high dropout rate amongst Hispanics and
that seems to carry over to faux Hispanics as well.

Priceless!

dxAce
Michigan
USA



SFTV_troy October 4th 07 03:09 PM

SAD truth about AM nighttime - almost nobody is listening
 

Steve wrote:
On Oct 3, 5:54 am, SFTV_troy wrote:

Is it any wonder the AM stations feel the need to improve the quality
of the sound (digital upgrade), in hopes of bringing in more listeners.


How will severely curtailing their coverage area and sticking
their heads in the sand bring in more listeners?




If you knew anything about HD Radio (and it seems you do not), then
you'd know the coverage area will be the same as AM, once they turn
off the analog, and constrain the stations to 10 kHz per.

Right now, the biggest obstacle to Digital AM, is the backwards-
compatibility with analog (forcing the channels to be 20 kHz wide).
If the analog was eliminated, the channels would fit very nicely, and
there'd be no more overlap.


SFTV_troy October 4th 07 03:13 PM

SAD truth about AM nighttime - almost nobody is listening
 

Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes the
programming, but hates the sound quality. When they get it on FM, they
listen.


I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income



Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.


Steve October 4th 07 03:13 PM

SAD truth about AM nighttime - almost nobody is listening
 
On Oct 3, 11:36 pm, "David Eduardo" wrote:
"Steve" wrote in message

oups.com...





On Oct 3, 6:59 pm, "David Eduardo" wrote:
"dxAce" wrote in message


...


David Eduardo wrote:


"Steve" wrote in message
groups.com...
On Oct 3, 5:45 pm, dxAce wrote:


Edweenie, it would seem as though 55 is your favourite number.


It would also seem to be the age at which you adopted the 'Eduardo'
shtick.


dxAce
Michigan


It's probably also the number of academic degrees he claims to have


I don't claim to have any....


But, you did claim to have enough credits for two degrees, then denying
that you
stated such and then flip flopping yet again.


My point is that the credits are not from the same accreditation boards,
and
are not combinable...-


And that is very likely for a good reason. Accreditation boards exist
for a purpose, you know.


Yeah, but credits valid in one may not be transferrable to another.- Hide quoted text -

- Show quoted text -


If the accreditation boards are doing their jobs then the credits
probably won't be transferable.


Steve October 4th 07 11:20 PM

SAD truth about AM nighttime - almost nobody is listening
 
On Oct 4, 10:15 am, SFTV_troy wrote:
Don Pearce wrote:

But he is right. At 57 I fall neatly into that demographic. I have a
great disposable income, but I choose not to dispose. I can't remember
the last time I bought something with a "brand". We just aren't as
gullible as the children.


Well said.

Advertisers favorite age group is 15-35, because they have NO brand
loyalty, and are easily persuaded to switch brands.

Advertising to over 45 is like trying to convince President Bush to
join the Democratic party. It's a waste of money, because the over 45
group are "set in their ways".


Sounds like you must be over 45. Way over....


IBOCcrock October 4th 07 11:28 PM

SAD truth about AM nighttime - almost nobody is listening
 
On Oct 4, 10:13?am, SFTV_troy wrote:
Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes the
programming, but hates the sound quality. When they get it on FM, they
listen.


I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income


Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.


Good luck advertising to Gen Y, as they have shunned terrestrial radio
in favor of iPods, cell phones, Satellite Radio, etc...


Telamon October 5th 07 07:13 AM

SAD truth about AM nighttime - almost nobody is listening
 
In article ,
"David Eduardo" wrote:

wrote in message
oups.com...
On Oct 3, 5:54?am, SFTV_troy wrote:
David Eduardo wrote:

The standard daypart is 7 to Midnight.

Using the 6th largest city, Houston, as an example, between 7 PM
and midnight...as a percentage of all persons, whether using radio or
not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
persons in that age group, whether listening or not.

Thank you. That's what I wanted. For comparison, television pulls
over 60% of all persons during 7 to midnight.

- 0.6% listening to AM during primetime
- over 30% watching broadcast TV (fox, cw, ...)
- over 60% watching all tv (including cable)

Is it any wonder the AM stations feel the need to improve the quality
of the sound (digital upgrade), in hopes of bringing in more listeners.


Listeners do not care about audio quality, but program quality - it
is the music formatted FMs that are screwed from attacks from iPods,
cell phone music streaming, and personalized music services such as
Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly
rated. You have it ass-backwards.


Then why have news talk stations all over the US moved totally to FM or are
transitioning with simulcasts?


Snip

Then why hasn't this totally happened in souther California...Dude.

--
Telamon
Ventura, California

Telamon October 5th 07 07:16 AM

SAD truth about AM nighttime - almost nobody is listening
 
In article . com,
Steve wrote:

On Oct 4, 10:15 am, SFTV_troy wrote:
Don Pearce wrote:

But he is right. At 57 I fall neatly into that demographic. I have a
great disposable income, but I choose not to dispose. I can't remember
the last time I bought something with a "brand". We just aren't as
gullible as the children.


Well said.

Advertisers favorite age group is 15-35, because they have NO brand
loyalty, and are easily persuaded to switch brands.

Advertising to over 45 is like trying to convince President Bush to
join the Democratic party. It's a waste of money, because the over 45
group are "set in their ways".


Sounds like you must be over 45. Way over....


I figure he is at least 65.

--
Telamon
Ventura, California

Telamon October 5th 07 07:19 AM

SAD truth about AM nighttime - almost nobody is listening
 
In article om,
SFTV_troy wrote:

Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes the
programming, but hates the sound quality. When they get it on FM, they
listen.


I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income



Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.


Your posts are so convincing.

--
Telamon
Ventura, California

Brenda Ann October 5th 07 07:34 AM

SAD truth about AM nighttime - almost nobody is listening
 

"IBOCcrock" wrote in message
oups.com...
On Oct 4, 10:13?am, SFTV_troy wrote:
Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM
or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes
the
programming, but hates the sound quality. When they get it on FM,
they
listen.


I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income


Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.


Good luck advertising to Gen Y, as they have shunned terrestrial radio
in favor of iPods, cell phones, Satellite Radio, etc...


45-50 year olds are the ones you sell new whizbang TV's, cars,
refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
different brands of toothpaste, and even some of the new flavors of soda and
such.





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