SAD truth about AM nighttime - almost nobody is listening
 

On Oct 5, 5:13 am, (Don Pearce) wrote:
On Fri, 05 Oct 2007 02:02:37 -0700, RHF
wrote:





On Oct 4, 11:34 pm, "Brenda Ann" wrote:
"IBOCcrock" wrote in message

groups.com...

On Oct 4, 10:13?am, SFTV_troy wrote:
Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM
or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes
the
programming, but hates the sound quality. When they get it on FM,
they
listen.

I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income

Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.

Good luck advertising to Gen Y, as they have shunned terrestrial radio
in favor of iPods, cell phones, Satellite Radio, etc...

45-50 year olds are the ones you sell new whizbang TV's, cars,
refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
different brands of toothpaste, and even some of the new flavors of soda and
such.- Hide quoted text -

- Show quoted text -

BAD,

I know more than a few people over the Age of 55 who
Buy and Pay-For all the latest Gadgets and Technology.

They are called Grandparents. ~ RHF

Maybe -if- Advertisers crafted a Message for their Products and
Services that would touch the Hearts-and-Minds of Grandparents
with the "Needs and Wants" of their Grandchildren : Then they
could have a vast Market to Sell-Into : Instead of Writting "Off"
the Age 55+ Demographic.

and that is something to think about ~ RHF
.

The problem with this is that most grandparents see their
grandchildren as over-indulged, spoiled brats - little princes and
princesses who have their every whim indulged. They have no needs and
wants.


We have an AM station but I have no idea how they keep their
listeners. FM has taken over with the genres. I think last I heard
they were an 'oldies' station. Many years ago they were our first
station in the area. I remember they used to have a person sleep
inside the transmission station just off the highway in case of
technical problems.

---
Michael Lalonde
OMB Business Development Officer
1170 Ramsey View Court
Sudbury, ON P3E 2E4

SAD truth about AM nighttime - almost nobody is listening
 

On Oct 6, 5:25 am, wb wrote:
wrote:
On Oct 5, 5:13 am, (Don Pearce) wrote:
On Fri, 05 Oct 2007 02:02:37 -0700, RHF
wrote:

On Oct 4, 11:34 pm, "Brenda Ann" wrote:
"IBOCcrock" wrote in message
legroups.com...
On Oct 4, 10:13?am, SFTV_troy wrote:
Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM
or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes
the
programming, but hates the sound quality. When they get it on FM,
they
listen.
I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income
Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.
Good luck advertising to Gen Y, as they have shunned terrestrial radio
in favor of iPods, cell phones, Satellite Radio, etc...
45-50 year olds are the ones you sell new whizbang TV's, cars,
refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
different brands of toothpaste, and even some of the new flavors of soda and
such.- Hide quoted text -
- Show quoted text -
BAD,
I know more than a few people over the Age of 55 who
Buy and Pay-For all the latest Gadgets and Technology.
They are called Grandparents. ~ RHF
Maybe -if- Advertisers crafted a Message for their Products and
Services that would touch the Hearts-and-Minds of Grandparents
with the "Needs and Wants" of their Grandchildren : Then they
could have a vast Market to Sell-Into : Instead of Writting "Off"
the Age 55+ Demographic.
and that is something to think about ~ RHF
.
The problem with this is that most grandparents see their
grandchildren as over-indulged, spoiled brats - little princes and
princesses who have their every whim indulged. They have no needs and
wants.

We have an AM station but I have no idea how they keep their
listeners. FM has taken over with the genres. I think last I heard
they were an 'oldies' station. Many years ago they were our first
station in the area. I remember they used to have a person sleep
inside the transmission station just off the highway in case of
technical problems.

---
Michael Lalonde
OMB Business Development Officer
1170 Ramsey View Court
Sudbury, ON P3E 2E4


This is all a bunch of speculative brouhaha. Talk radio is fine on AM.
Music is acceptable on FM. HD FM sucks and interferes with analog FM.
Satellite radio is a quickly dying fad.Generation Y will listen to MP3z
and whatnot because of marketing, most if not all have no clue about
"sound quality". The iPod is more about those silly white earphones than
sound quality.- Hide quoted text -

- Show quoted text -

WB,

Yes - For many of the the 'youth' Generation
the iPod is about the latest "IN" Thing.

i must be 'young at heart' -cause-
i am about to buy another radio thingy ~ RHF

SAD truth about AM nighttime - almost nobody is listening
 

On Oct 3, 2:54 am, SFTV_troy wrote:
David Eduardo wrote:

The standard daypart is 7 to Midnight.

Using the 6th largest city, Houston, as an example, between 7 PM
and midnight...as a percentage of all persons, whether using radio or
not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
persons in that age group, whether listening or not.

Thank you. That's what I wanted. For comparison, television pulls
over 60% of all persons during 7 to midnight.

- 0.6% listening to AM during primetime
- over 30% watching broadcast TV (fox, cw, ...)
- over 60% watching all tv (including cable)

Is it any wonder the AM stations feel the need to improve the quality
of the sound (digital upgrade), in hopes of bringing in more listeners.

A REMINDER TO ALL -WRT- "HD" RADIO

There Is a "HD Radio" NewsGroup
HD RADIO = http://groups.google.com/group/hd-radio/
Description: This is a Group for discussing HD Radio, it's
viability in the market place, HD Radios & Receivers and
Technology, Programming, Reception, and in general
anything concerning HD Radio that shouldn't be clogging
up other NewsGroups, like Rec.Radio.Shortwave.

For anyone who is looking for an "HD" Radio Group that
is Moderated -or- Simply NOT Rec.Radio.Shortwave

Here is a List of Yahoo Groups that have something
to do with "HD" Radio News and Information.
HD RADIO = http://groups.yahoo.com/search?query=HD+Radio
* HDRadio
* HD-Radio
* HD-Radio-Engineering
* Accurian HD Radio {RadioShack}
* High Defination Radio

Plus here is a List of Yahoo Groups that have something
to do with "IBOC" {HD Radio} News and Information.
http://groups.yahoo.com/search?query=IBOC
* HD-Radio-Engineering
* Sangean HDT1 "HD" Radio Tuner
* NO2IBOC = Just Say "NO" To IBOC !
* DRM IBOC HDRadio = DRM and HD Radio Forum
* AMStereoOnly = AM Stereo Only ! - Where Digital Is Dead !

FWIW - Here is another HD Radio Forum {NewsGroup}
AVS Forum Digital Video & Audio Devices HD Radio
HD RADIO = http://www.avsforum.com/avs-vb/forumdisplay.php?f=154
Some Good Info Here and It is Free for the Reading :o)

And Once Again The Aforementioned "HDRadio" NewsGroup
HDRADIO=http://groups.google.com/group/hd-radio/

hy dee ray dee oh ~ RHF

SAD truth about AM nighttime - almost nobody is listening
 

On Oct 6, 7:05 pm, RHF wrote:
On Oct 6, 5:25 am, wb wrote:





wrote:
On Oct 5, 5:13 am, (Don Pearce) wrote:
On Fri, 05 Oct 2007 02:02:37 -0700, RHF
wrote:

On Oct 4, 11:34 pm, "Brenda Ann" wrote:
"IBOCcrock" wrote in message
legroups.com...
On Oct 4, 10:13?am, SFTV_troy wrote:
Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM
or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes
the
programming, but hates the sound quality. When they get it on FM,
they
listen.
I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income
Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.
Good luck advertising to Gen Y, as they have shunned terrestrial radio
in favor of iPods, cell phones, Satellite Radio, etc...
45-50 year olds are the ones you sell new whizbang TV's, cars,
refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
different brands of toothpaste, and even some of the new flavors of soda and
such.- Hide quoted text -
- Show quoted text -
BAD,
I know more than a few people over the Age of 55 who
Buy and Pay-For all the latest Gadgets and Technology.
They are called Grandparents. ~ RHF
Maybe -if- Advertisers crafted a Message for their Products and
Services that would touch the Hearts-and-Minds of Grandparents
with the "Needs and Wants" of their Grandchildren : Then they
could have a vast Market to Sell-Into : Instead of Writting "Off"
the Age 55+ Demographic.
and that is something to think about ~ RHF
.
The problem with this is that most grandparents see their
grandchildren as over-indulged, spoiled brats - little princes and
princesses who have their every whim indulged. They have no needs and
wants.

We have an AM station but I have no idea how they keep their
listeners. FM has taken over with the genres. I think last I heard
they were an 'oldies' station. Many years ago they were our first
station in the area. I remember they used to have a person sleep
inside the transmission station just off the highway in case of
technical problems.

---
Michael Lalonde
OMB Business Development Officer
1170 Ramsey View Court
Sudbury, ON P3E 2E4


This is all a bunch of speculative brouhaha. Talk radio is fine on AM.
Music is acceptable on FM. HD FM sucks and interferes with analog FM.
Satellite radio is a quickly dying fad.Generation Y will listen to MP3z
and whatnot because of marketing, most if not all have no clue about
"sound quality". The iPod is more about those silly white earphones than
sound quality.- Hide quoted text -

- Show quoted text -

WB,

Yes - For many of the the 'youth' Generation
the iPod is about the latest "IN" Thing.

Good lord, my wife keeps raving about her IPOD. I could care less, I'm
more of a CD type person. I fought buying a Blackberry until she
almost had to drag me in to help her pick one out. Apparently it's
necessary when you're in accountant to keep in touch with the office
lol.

---
Michael Lalonde
OMB Business Development Officer
1170 Ramsey View Court
Sudbury, ON P3E 2E4