"Radio listening declines to record low, says Arbitron"
 

IBOCcrock wrote:
"Radio listening declines to record low, says Arbitron"

http://www.hear2.com/2007/11/radio-l....html#comments

Ha! Ha! Eduardo, HD Radio!



There is, now, a question about the accuracy of Arbitron's data,
using PPM, as well. And Radio is ****ED.


As much as IBOCcrock has a clearly asserted agenda, and is not
interested in the opposing views, he HAS exposed that there are serious
problems developing for Radio that will affect radios future.

He has also exposed the shills for who they are, and underscored the
questionable veracity of their assertions.



Today...from AllAccess.com:




Major Broadcasters Send Arbitron An Ultimatum

ALL ACCESS has obtained a copy of a letter sent to ARBITRON, and signed
by CLEAR CHANNEL RADIO, CUMULUS MEDIA, COX RADIO and RADIO ONE INC. In
it, the companies urge ARBITRON to address several issues that have been
highlighted in NET NEWS.

Here's the text of that letter:

November 14, 2007
Mr. Steve Morris
Mr. Pierre Bouvard
Mr. Owen Charlebois
The Arbitron Company
142 West 57th Street
New York, NY 10019

Gentlemen,

It is with the utmost urgency and objection that we, your customers,
send you this letter.

All of us have been vocal supporters of the concept of electronic
measurement in radio for several years, and we remain committed to the
need for accurate, high quality electronic ratings as a way to program
and sell our stations. As of this writing, the PPM system has been
implemented in two markets for several months, with one month of
information available in New York. To date, PPM has not provided
accurate or reliable data for all demographic groups.

We are calling on you to take immediate action to resolve this.

The most immediate issue is sample size, especially with regard to 18-34
year olds and ethnic groups. The situation is clear: To secure a
legitimate representation of listener activity, the number of people
participating in the PPM survey must be increased.

Your recent proposal to lower the number of market-level respondents
needed to issue a valid report for a specific demographic is both
specious and dangerous. This proposal could result in some stations
doing business based on the activity of as few as a single -- one --
listener. Your own researchers have concluded that such a sample size
has a greater range of error than the size of the estimate.

There are many ethical and sound business choices that can be made by
Arbitron here. One is to eliminate the 6-11 portion of the sample and
reallocate those meters to participants in other demographics based on a
12+ population.

Under any circumstance, we expect guaranteed in-tab delivery in the
18-54 age group for all age cells and across all ethnic groups,
including Hispanics and African Americans.

Please be aware that this is a critical and immediate issue for your
customers undersigned and we are expecting an action plan to correct
these matters within 30 days.

Urgently,

Clear Channel Radio -- Cumulus Media -- Cox Radio -- Radio One Inc.

When contacted by ALL ACCESS, ARBITRON had "no comment at this time."

"Radio listening declines to record low, says Arbitron"
 

D Peter Maus wrote:

IBOCcrock wrote:
"Radio listening declines to record low, says Arbitron"

http://www.hear2.com/2007/11/radio-l....html#comments

Ha! Ha! Eduardo, HD Radio!

There is, now, a question about the accuracy of Arbitron's data,
using PPM, as well. And Radio is ****ED.

As much as IBOCcrock has a clearly asserted agenda, and is not
interested in the opposing views, he HAS exposed that there are serious
problems developing for Radio that will affect radios future.

He has also exposed the shills for who they are, and underscored the
questionable veracity of their assertions.

Today...from AllAccess.com:

Major Broadcasters Send Arbitron An Ultimatum

ALL ACCESS has obtained a copy of a letter sent to ARBITRON, and signed
by CLEAR CHANNEL RADIO, CUMULUS MEDIA, COX RADIO and RADIO ONE INC. In
it, the companies urge ARBITRON to address several issues that have been
highlighted in NET NEWS.

Here's the text of that letter:

November 14, 2007
Mr. Steve Morris
Mr. Pierre Bouvard
Mr. Owen Charlebois
The Arbitron Company
142 West 57th Street
New York, NY 10019

Gentlemen,

It is with the utmost urgency and objection that we, your customers,
send you this letter.

All of us have been vocal supporters of the concept of electronic
measurement in radio for several years, and we remain committed to the
need for accurate, high quality electronic ratings as a way to program
and sell our stations. As of this writing, the PPM system has been
implemented in two markets for several months, with one month of
information available in New York. To date, PPM has not provided
accurate or reliable data for all demographic groups.

We are calling on you to take immediate action to resolve this.

The most immediate issue is sample size, especially with regard to 18-34
year olds and ethnic groups. The situation is clear: To secure a
legitimate representation of listener activity, the number of people
participating in the PPM survey must be increased.

Your recent proposal to lower the number of market-level respondents
needed to issue a valid report for a specific demographic is both
specious and dangerous. This proposal could result in some stations
doing business based on the activity of as few as a single -- one --
listener. Your own researchers have concluded that such a sample size
has a greater range of error than the size of the estimate.

There are many ethical and sound business choices that can be made by
Arbitron here. One is to eliminate the 6-11 portion of the sample and
reallocate those meters to participants in other demographics based on a
12+ population.

Under any circumstance, we expect guaranteed in-tab delivery in the
18-54 age group for all age cells and across all ethnic groups,
including Hispanics and African Americans.

Please be aware that this is a critical and immediate issue for your
customers undersigned and we are expecting an action plan to correct
these matters within 30 days.

Urgently,

Clear Channel Radio -- Cumulus Media -- Cox Radio -- Radio One Inc.

When contacted by ALL ACCESS, ARBITRON had "no comment at this time."

Don't worry, Edweenie will have it all straightened out shortly.

"Radio listening declines to record low, says Arbitron"
 

dxAce wrote:

D Peter Maus wrote:

IBOCcrock wrote:
"Radio listening declines to record low, says Arbitron"

http://www.hear2.com/2007/11/radio-l....html#comments

Ha! Ha! Eduardo, HD Radio!
There is, now, a question about the accuracy of Arbitron's data,
using PPM, as well. And Radio is ****ED.

As much as IBOCcrock has a clearly asserted agenda, and is not
interested in the opposing views, he HAS exposed that there are serious
problems developing for Radio that will affect radios future.

He has also exposed the shills for who they are, and underscored the
questionable veracity of their assertions.

Today...from AllAccess.com:

Major Broadcasters Send Arbitron An Ultimatum

ALL ACCESS has obtained a copy of a letter sent to ARBITRON, and signed
by CLEAR CHANNEL RADIO, CUMULUS MEDIA, COX RADIO and RADIO ONE INC. In
it, the companies urge ARBITRON to address several issues that have been
highlighted in NET NEWS.

Here's the text of that letter:

November 14, 2007
Mr. Steve Morris
Mr. Pierre Bouvard
Mr. Owen Charlebois
The Arbitron Company
142 West 57th Street
New York, NY 10019

Gentlemen,

It is with the utmost urgency and objection that we, your customers,
send you this letter.

All of us have been vocal supporters of the concept of electronic
measurement in radio for several years, and we remain committed to the
need for accurate, high quality electronic ratings as a way to program
and sell our stations. As of this writing, the PPM system has been
implemented in two markets for several months, with one month of
information available in New York. To date, PPM has not provided
accurate or reliable data for all demographic groups.

We are calling on you to take immediate action to resolve this.

The most immediate issue is sample size, especially with regard to 18-34
year olds and ethnic groups. The situation is clear: To secure a
legitimate representation of listener activity, the number of people
participating in the PPM survey must be increased.

Your recent proposal to lower the number of market-level respondents
needed to issue a valid report for a specific demographic is both
specious and dangerous. This proposal could result in some stations
doing business based on the activity of as few as a single -- one --
listener. Your own researchers have concluded that such a sample size
has a greater range of error than the size of the estimate.

There are many ethical and sound business choices that can be made by
Arbitron here. One is to eliminate the 6-11 portion of the sample and
reallocate those meters to participants in other demographics based on a
12+ population.

Under any circumstance, we expect guaranteed in-tab delivery in the
18-54 age group for all age cells and across all ethnic groups,
including Hispanics and African Americans.

Please be aware that this is a critical and immediate issue for your
customers undersigned and we are expecting an action plan to correct
these matters within 30 days.

Urgently,

Clear Channel Radio -- Cumulus Media -- Cox Radio -- Radio One Inc.

When contacted by ALL ACCESS, ARBITRON had "no comment at this time."

Don't worry, Edweenie will have it all straightened out shortly.





I can hardly wait.

"Radio listening declines to record low, says Arbitron"
 

"David" wrote in message
...
On Thu, 15 Nov 2007 04:59:48 GMT, "David Eduardo"
wrote:


"IBOCcrock" wrote in message
...
"Radio listening declines to record low, says Arbitron"

http://www.hear2.com/2007/11/radio-l....html#comments

Ha! Ha! Eduardo, HD Radio!

And the article, you frikking liar, says "since 1998." Listening levels
are, currently, at levels as high as in the period from Arbitron's first
radio survey in 1965 well into the 80's, when changes in methodology aimed
at better measuring minorities and young males, adjusted the levels of
listening.


Your methods are unsound.

A lot sounder than your politics.

"Radio listening declines to record low, says Arbitron"
 

"D Peter Maus" wrote in message
...
IBOCcrock wrote:

He has also exposed the shills for who they are, and underscored the
questionable veracity of their assertions.


No such thing. We are not pleased with the Arbitron's ability to implement a
sound technique, and the issues are all related to the panelists and the
proportionality of the total panel to each market. Arbitron underestimated
the amount of work needed to create and keep the panels in proportion on all
stratification variables... and subscribers are asking for this to be done
sooner than later.

"Radio listening declines to record low, says Arbitron"
 

"Bart Bailey" wrote in message
...
In

posted on Thu, 15 Nov 2007 04:49:19 -0800 (PST),
wrote: Begin



ALL the people in Lake Woebegone listen to The Radio. . .



But how many of them bother to participate in
Arbitron, Scarborough, Nielson or whomever's surveys?

Nielsen is TV. Scarborough is an extension of Arbitron, who does radio
research.

"Radio listening declines to record low, says Arbitron"
 

I listen to Limbaugh, at least.

I stream John and Ken as long as I can stand it - the screeching
becomes unbearable after a while if there are commercials as
well (maybe it's the sheer length of the show - the podcasts
are quite tolerable, with the commercials gone). Other than
that, radio's gone in my house.

I may hear Imus on WABC for an hour in the winter, but Citadel
has no stations in Ohio so that's pretty much the prospect of
radio listening these days. There's a case where IBOC really
kills it, with IBOC stations on both 760 and 780.
--


On the internet, nobody knows you're a jerk.

"Radio listening declines to record low, says Arbitron"
 

On Thu, 15 Nov 2007 18:12:43 -0800, "David Eduardo"
wrote:


"David" wrote in message
.. .
On Thu, 15 Nov 2007 04:59:48 GMT, "David Eduardo"
wrote:


"IBOCcrock" wrote in message
...
"Radio listening declines to record low, says Arbitron"

http://www.hear2.com/2007/11/radio-l....html#comments

Ha! Ha! Eduardo, HD Radio!

And the article, you frikking liar, says "since 1998." Listening levels
are, currently, at levels as high as in the period from Arbitron's first
radio survey in 1965 well into the 80's, when changes in methodology aimed
at better measuring minorities and young males, adjusted the levels of
listening.


Your methods are unsound.

A lot sounder than your politics.

My politics are completely grounded in the Constitution. If you don't
like it, go back to Venezuela, Komrade.

"Radio listening declines to record low, says Arbitron"
 

On Thu, 15 Nov 2007 14:04:12 GMT, D Peter Maus
wrote:

Can the PPM hear inside of earphones? 'Cause I see a lot of people
wearing the earphones these days.

"Radio listening declines to record low, says Arbitron"
 

On Thu, 15 Nov 2007 18:14:54 -0800, "David Eduardo"
wrote:


"D Peter Maus" wrote in message
...
IBOCcrock wrote:

He has also exposed the shills for who they are, and underscored the
questionable veracity of their assertions.


No such thing. We are not pleased with the Arbitron's ability to implement a
sound technique, and the issues are all related to the panelists and the
proportionality of the total panel to each market. Arbitron underestimated
the amount of work needed to create and keep the panels in proportion on all
stratification variables... and subscribers are asking for this to be done
sooner than later.


The current system insures mediocrity. The radio is programmed for
fat little girls, because they control the car radio on the way to
school.