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RHF November 22nd 07 01:01 AM

Latest e-mail about IBOC
 
On Nov 21, 4:10 am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 4:11 am, "Brenda Ann" wrote:
I just received this forward from my friend Pat. The name has been redacted
for privacy purposes.


******** Begin quotation***********
Some interesting conversations recently...


First is with a salesman at the Best Buy auto radio department. I asked if
there was any call for HD Radios. Took him a minute to figure what I meant,
but after he understood his answer was no. It seems this specific Best Buy
has not sold even one of them. None were on display. It's a very busy
store in the corridor between Boston and Providence.


Similar conversation at two local Radio Shacks. No interest, didn't
remember any sold.


Chatting with a guy who works in a local sandwich shop. Early 20's and
would like to work in radio. He was well aware of what HD Radio was and
called it a scam. Bear in mind that he would like to ba an announcer and
has no technical interest at all. His quote was pretty much that radio
sounds fine now and why would he spend the money for something that will
give no improvement. My question to him was what he thought about HD Radio.
Nothing that would lead him in one direction or another. He was much more
negative about HD Radio than I would have expected, and also differentiated
it from HDTV for which he had praise.


There has been a fairly big deal made about the fact that Ford now offers a
dealer installed HD Radio. What they have ignored is the Ford Sync that is
standard in some Focus models, among others. This offers voice-controlled
iPod and other audio choices, but *no* HD Radio. This is a factory-equipped
option and not something the dealer has to do. Seems like Ford isn't really
behind HD Radio after all. Just tossing iBiquity a very small bone.


Local WPRO-630 has had the IBOC turned off for quite a while. And a couple
other local IBOC stations don't decode well at all, even in the city grade
coverage.


I don't see any big interest in IBOC developing for this holiday season.
Maybe even less than last year, if that's possible.


The Fat Lady is warming up in the wings, and she's in analog.


****** *******
Providence, RI


********* End quotation**********


--
Say no to institutionalized interference.
Just say NO to HD/IBOC!


"There has been a fairly big deal made about the fact that Ford now
offers a
dealer installed HD Radio. What they have ignored is the Ford Sync
that is
standard in some Focus models, among others. This offers voice-
controlled
iPod and other audio choices, but *no* HD Radio. This is a factory-
equipped
option and not something the dealer has to do. Seems like Ford isn't
really
behind HD Radio after all. Just tossing iBiquity a very small bone."


Here's the scoop on that deal:


http://hdradiofarce.blogspot.com/200...sus-fords-deal...


Again, with upwards of half a billion dollars in promotion already
invested, and the R & D costs, don't expect iBiquity or Radio to give up
on IBOC easily. Neither seems concerned at the fact that the public has
no interest.

- But remember that the Powell FCC mandated that all new modulation
- schemes for broadcast be digital.
-
- That, alone, is enough to keep the IBOC flame burning for years to
- come. And it's only a matter of time before someone begins the push
- for the transition to all digital broadast.

DPM,

Incrementalism = http://en.wikipedia.org/wiki/Incrementalism

1% Digital followed by 2% of the Analog ERP in a few years.

2% Digital followed by 4% of the Analog ERP in a few more years.

Followed by a 'Mandate' that all 'new' AM & FM Radios being sold
in the USA be IBOC 'Compatible' within a few years after that.

Followed by an 'Order' that all Analog AM & FM Radio broadcasting
be in Digital a few more years after the Mandate,

Like-It-Or-Not : The Result will be that within the next 10 to
15 Years "All" AM & FM Radio Broadcasting with be Digital.


it is a 'vision' thing ~ RHF

RHF November 22nd 07 01:13 AM

Latest e-mail about IBOC
 
On Nov 21, 10:26 am, IBOCcrock wrote:
On Nov 21, 12:40 pm, D Peter Maus wrote:





IBOCcrock wrote:
On Nov 21, 10:52 am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 7:10 am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 4:11 am, "Brenda Ann" wrote:
I just received this forward from my friend Pat. The name has been redacted
for privacy purposes.
******** Begin quotation***********
Some interesting conversations recently...
First is with a salesman at the Best Buy auto radio department. I asked if
there was any call for HD Radios. Took him a minute to figure what I meant,
but after he understood his answer was no. It seems this specific Best Buy
has not sold even one of them. None were on display. It's a very busy
store in the corridor between Boston and Providence.
Similar conversation at two local Radio Shacks. No interest, didn't
remember any sold.
Chatting with a guy who works in a local sandwich shop. Early 20's and
would like to work in radio. He was well aware of what HD Radio was and
called it a scam. Bear in mind that he would like to ba an announcer and
has no technical interest at all. His quote was pretty much that radio
sounds fine now and why would he spend the money for something that will
give no improvement. My question to him was what he thought about HD Radio.
Nothing that would lead him in one direction or another. He was much more
negative about HD Radio than I would have expected, and also differentiated
it from HDTV for which he had praise.
There has been a fairly big deal made about the fact that Ford now offers a
dealer installed HD Radio. What they have ignored is the Ford Sync that is
standard in some Focus models, among others. This offers voice-controlled
iPod and other audio choices, but *no* HD Radio. This is a factory-equipped
option and not something the dealer has to do. Seems like Ford isn't really
behind HD Radio after all. Just tossing iBiquity a very small bone.
Local WPRO-630 has had the IBOC turned off for quite a while. And a couple
other local IBOC stations don't decode well at all, even in the city grade
coverage.
I don't see any big interest in IBOC developing for this holiday season.
Maybe even less than last year, if that's possible.
The Fat Lady is warming up in the wings, and she's in analog.
****** *******
Providence, RI
********* End quotation**********
--
Say no to institutionalized interference.
Just say NO to HD/IBOC!
"There has been a fairly big deal made about the fact that Ford now
offers a
dealer installed HD Radio. What they have ignored is the Ford Sync
that is
standard in some Focus models, among others. This offers voice-
controlled
iPod and other audio choices, but *no* HD Radio. This is a factory-
equipped
option and not something the dealer has to do. Seems like Ford isn't
really
behind HD Radio after all. Just tossing iBiquity a very small bone."
Here's the scoop on that deal:
http://hdradiofarce.blogspot.com/200...sus-fords-deal...
Again, with upwards of half a billion dollars in promotion already
invested, and the R & D costs, don't expect iBiquity or Radio to give up
on IBOC easily. Neither seems concerned at the fact that the public has
no interest.
But remember that the Powell FCC mandated that all new modulation
schemes for broadcast be digital.
That, alone, is enough to keep the IBOC flame burning for years to
come. And it's only a matter of time before someone begins the push for
the transition to all digital broadast.
This product is a farce. And the word 'scam' seems to apply more each
day. But there's now much too much invested for either iBiquity, or the
Radio industry to simply cut their losses and run. Eventually, they'll
either embark on a promotional tack that keys on what the public is
REALLY interested in, or they'll push for a mandated exit of analog
broadcasting, as they're doing in the UK. With mixed results, btw.
Expect the latter.
The IBOC issue isn't dead by a long shot. With the public it's going
nowhere. But Radio has been, for a number of years, now, openly
uninterested in what the listener wants. Radio does what RADIO wants.
And listeners...well, they're just numbers on a grid.
If the listeners' interests were REALLY an issue, half of Fort Worth
wouldn't have been blown off the map by tornadoes while the an
unsuspecting public was listening to unattended radio stations.- Hide quoted text -
- Show quoted text -
And, if consumers never buy HD radios, then a digital mandate will put
an end to terrestrial radio - maybe, that would be a good thing.
No, it won't put an end to terrestrial radio. It will put an end to
analog terrestrial radio. But with nearly 250 million active radio
listeners, a digital mandate will simply force currenty uninterested
listeners to make the switch to digital. The reason the HD uptake has
been so slow is that there is no interest. The reason there's been no
interest is that there's no perceived need.


A digital mandate will create need. The uptake will follow.


250 million active Radio listeners will not simply stop listening
because a digital mandate has been made. Many, if not most, of them will
make the switch. Because there won't be access to what they currently
enjoy every day.


In the process, however, a lot of what Radio is, will change.
Including the birth of Subscription Terrestrial Radio. And the ability
of smaller, more nimble and responsive broadcasters to compete on an
equal stage with the big operators.- Hide quoted text -


- Show quoted text -


"No, it won't put an end to terrestrial radio. It will put an end to
analog terrestrial radio. But with nearly 250 million active radio
listeners, a digital mandate will simply force currenty uninterested
listeners to make the switch to digital. The reason the HD uptake
has
been so slow is that there is no interest. The reason there's been no
interest is that there's no perceived need."


No one can force consumers to buy new digital radios - terrestrial
radio is already dying, and this would definatley put an end to it. No
one cares about terrestrial radio anymore. TSL is down significantly,
so consumers would simply give up on radio - many already have
switched to other entertainment mediums.


Many have. Many more will not. And if they have an interest in
listening to what's on terrestrial radio, and a sizeable number will
continue to, if there is a digital mandate, they'll have no choice but
to buy the radios.


No difference than digital TV. When they turn the NTSC signal off, if
you want to watch your local channels, you have no choice but to buy an
ATSC device.


If they turn off the analog broadcast, listeners will buy digital
receivers.


No doubt that numbers are sliding for terrestrial radio. But it will
not simply go away. Digital or not.- Hide quoted text -


- Show quoted text -


TSL is down significantly and terrestrial radio is dying Consumers
will give up their radios before their TVs. Who buys radios anymore -
Radio Shack and Best Buy no longer have "radio" departments. Radio is
depending of those 800 million existing analog radios, that will not
be replaced in any switch to digital.


- Who comes home and listens to radio anymore

I DO ! ~ RHF

- now, it is cell phones, iPods, and the Internet.

Not the Same Thing as Free Over-the-Air Radio.

- Radio is yesterday's technology.

I Am A 'Yesterday' Man ! - Who Loves to Listen To The Radio

There are about 65 Million Americans Over the Age of 55
who are Still-A-Live and grew-up Listening-to-the-Radio.

IBOC Crock - Keep Preaching You Brand of Hate for Radio.

rickets November 22nd 07 07:11 AM

Latest e-mail about IBOC
 
D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 12:40 pm, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 10:52 am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 7:10 am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 4:11 am, "Brenda Ann" wrote:
I just received this forward from my friend Pat. The name has
been redacted
for privacy purposes.
******** Begin quotation***********
Some interesting conversations recently...
First is with a salesman at the Best Buy auto radio
department. I asked if
there was any call for HD Radios. Took him a minute to figure
what I meant,
but after he understood his answer was no. It seems this
specific Best Buy
has not sold even one of them. None were on display. It's a
very busy
store in the corridor between Boston and Providence.
Similar conversation at two local Radio Shacks. No interest,
didn't
remember any sold.
Chatting with a guy who works in a local sandwich shop. Early
20's and
would like to work in radio. He was well aware of what HD
Radio was and
called it a scam. Bear in mind that he would like to ba an
announcer and
has no technical interest at all. His quote was pretty much
that radio
sounds fine now and why would he spend the money for something
that will
give no improvement. My question to him was what he thought
about HD Radio.
Nothing that would lead him in one direction or another. He
was much more
negative about HD Radio than I would have expected, and also
differentiated
it from HDTV for which he had praise.
There has been a fairly big deal made about the fact that Ford
now offers a
dealer installed HD Radio. What they have ignored is the Ford
Sync that is
standard in some Focus models, among others. This offers
voice-controlled
iPod and other audio choices, but *no* HD Radio. This is a
factory-equipped
option and not something the dealer has to do. Seems like Ford
isn't really
behind HD Radio after all. Just tossing iBiquity a very small
bone.
Local WPRO-630 has had the IBOC turned off for quite a while.
And a couple
other local IBOC stations don't decode well at all, even in the
city grade
coverage.
I don't see any big interest in IBOC developing for this
holiday season.
Maybe even less than last year, if that's possible.
The Fat Lady is warming up in the wings, and she's in analog.
****** *******
Providence, RI
********* End quotation**********
--
Say no to institutionalized interference.
Just say NO to HD/IBOC!
"There has been a fairly big deal made about the fact that Ford now
offers a
dealer installed HD Radio. What they have ignored is the Ford Sync
that is
standard in some Focus models, among others. This offers voice-
controlled
iPod and other audio choices, but *no* HD Radio. This is a
factory-
equipped
option and not something the dealer has to do. Seems like Ford
isn't
really
behind HD Radio after all. Just tossing iBiquity a very small
bone."
Here's the scoop on that deal:
http://hdradiofarce.blogspot.com/200...sus-fords-deal...

Again, with upwards of half a billion dollars in promotion
already
invested, and the R & D costs, don't expect iBiquity or Radio to
give up
on IBOC easily. Neither seems concerned at the fact that the
public has
no interest.
But remember that the Powell FCC mandated that all new modulation
schemes for broadcast be digital.
That, alone, is enough to keep the IBOC flame burning for
years to
come. And it's only a matter of time before someone begins the
push for
the transition to all digital broadast.
This product is a farce. And the word 'scam' seems to apply
more each
day. But there's now much too much invested for either iBiquity,
or the
Radio industry to simply cut their losses and run. Eventually,
they'll
either embark on a promotional tack that keys on what the public is
REALLY interested in, or they'll push for a mandated exit of analog
broadcasting, as they're doing in the UK. With mixed results, btw.
Expect the latter.
The IBOC issue isn't dead by a long shot. With the public it's
going
nowhere. But Radio has been, for a number of years, now, openly
uninterested in what the listener wants. Radio does what RADIO
wants.
And listeners...well, they're just numbers on a grid.
If the listeners' interests were REALLY an issue, half of Fort
Worth
wouldn't have been blown off the map by tornadoes while the an
unsuspecting public was listening to unattended radio stations.-
Hide quoted text -
- Show quoted text -
And, if consumers never buy HD radios, then a digital mandate will
put
an end to terrestrial radio - maybe, that would be a good thing.
No, it won't put an end to terrestrial radio. It will put an end to
analog terrestrial radio. But with nearly 250 million active radio
listeners, a digital mandate will simply force currenty uninterested
listeners to make the switch to digital. The reason the HD uptake has
been so slow is that there is no interest. The reason there's been no
interest is that there's no perceived need.
A digital mandate will create need. The uptake will follow.
250 million active Radio listeners will not simply stop listening
because a digital mandate has been made. Many, if not most, of them
will
make the switch. Because there won't be access to what they currently
enjoy every day.
In the process, however, a lot of what Radio is, will change.
Including the birth of Subscription Terrestrial Radio. And the ability
of smaller, more nimble and responsive broadcasters to compete on an
equal stage with the big operators.- Hide quoted text -
- Show quoted text -
"No, it won't put an end to terrestrial radio. It will put an end to
analog terrestrial radio. But with nearly 250 million active radio
listeners, a digital mandate will simply force currenty uninterested
listeners to make the switch to digital. The reason the HD uptake
has
been so slow is that there is no interest. The reason there's been no
interest is that there's no perceived need."
No one can force consumers to buy new digital radios - terrestrial
radio is already dying, and this would definatley put an end to it. No
one cares about terrestrial radio anymore. TSL is down significantly,
so consumers would simply give up on radio - many already have
switched to other entertainment mediums.
Many have. Many more will not. And if they have an interest in
listening to what's on terrestrial radio, and a sizeable number will
continue to, if there is a digital mandate, they'll have no choice but
to buy the radios.

No difference than digital TV. When they turn the NTSC signal off, if
you want to watch your local channels, you have no choice but to buy an
ATSC device.

If they turn off the analog broadcast, listeners will buy digital
receivers.

No doubt that numbers are sliding for terrestrial radio. But it will
not simply go away. Digital or not.- Hide quoted text -

- Show quoted text -


TSL is down significantly and terrestrial radio is dying Consumers
will give up their radios before their TVs. Who buys radios anymore -
Radio Shack and Best Buy no longer have "radio" departments. Radio is
depending of those 800 million existing analog radios, that will not
be replaced in any switch to digital.


Not all of them, to be sure. But there WILL be many that are.


Who comes home and listens to
radio anymore - now, it is cell phones, iPods, and the Internet. Radio
is yesterday's technology.



About 90% of the population still listens to the radio. Even those
with access to, and regular use of, other technologies.

Much of what you say is true. But Radio is not going away anytime soon.


That is a much-ballyhooed stat that seems way divorced from reality. I
don't know anyone under 30 who voluntarily listens to the OTA radio.
They all think it sucks. To get that 90% figure they must be counting
incidental listening, like at the Circle K or music on hold.

IBOCcrock November 22nd 07 01:54 PM

Latest e-mail about IBOC
 
On Nov 21, 10:52Â*pm, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 2:07�pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message


...


On Nov 21, 2:00 pm, "David Eduardo" wrote:
"D Peter Maus" wrote in
....
� �About 90% of the population still listens to the radio. �Even those
with access to, and regular use of, other technologies.
Actually, it is over 95%. Roughly the same as it was in 1965.
2005 2006 2007 2008 2009 2010 2015 2020
Ah, you called Miss Cleo. Ask what Google stock will be at, will you?


In the mid-60's, pundits said FM would never make it and radio would die due
to TV. Those predictions are as accurate as yours. The satellite numbers are
totally bogus, as sat radio has hit a brick wall on new subscriptions and
the churn rate is huge after the free trial offers expire.


Poor argument - the 1960's didn't have cell phone/streaming, Satellite
Radio, the Internet, Internet Radio, etc...no nearly the same
situation Bud!


Â* Â*What's not acknowledged is that FM failed. Twice.

Â* Â*Before it didn't. FCC mandates were in part responsible.

Â* Â*Don't underestimate the power of commitment.

Â* Â*There's been a huge investment in this technology. There's been an
FCC mandate that all new modulation schemes be digital. Â*And there's
been a half a billion dollars spent in promotion. The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's
far from over.

Â* Â*And the forces that have sway are in a good position to make it a
full-on madated conversion.

Â* Â*If you really want to fight this, you'll not be successful by
reporting it's premature demise.- Hide quoted text -

- Show quoted text -


You keep repeating the same rhetoric over and over again. Stations
will tire of the internal costs associated with running HD/IBOC, and
with no ROI ever possible from total consumer apathy, stations will
tire of paying the on-going fees to iBiquty. Stations refuse to invest
in it, Gen Y thinks the concept is lauable, old consumers don't want
it, and retailers can't sell it. The FCC learned from the AM Stereo
debacle and will not mandate a shutoff of analog radio. Digital has
its place in cell phone technology, and such, but with terrestrial
radio is is just "digital hype". Wait until the digital TV debacle, as
digital is all-or-nothing, and consumers that are used to analog's
fading, will get blank TV screens, when the digital signals fade.
Likewise, consumers will not put up with HD Radio's cutouts, 8 second
recapture delays, and with no analog backups for the HD2/HD3 channels
- this is especially true in the mobile environment. Sync and
Satellite Radio are taking over in-dash, and Ford can't sell the
dealer-installed HD radios - they are now given away with new car
purchases. I imagine that the HD radios are also being returned as
"defective". After all of the hype, QVC couldn't even sell these
turkeys.

The Shadow[_2_] November 22nd 07 04:11 PM

Remembering Radio When - 'Standard School Hour' and Carmen Dragon
 

"Bob Campbell" wrote in message
...
In article ,
"The Shadow" wrote:

Yes Siree Bob - I remember Listening to the Radio
all-the-way-back to 1965 and way before that too.


Back to 1938 for me. Orson Welles "War of the Worlds". George Burns &
Gracie
Allen, Jack Benny, Fred Allen, et al


FYI, nearly every episode of those shows are available right now for
free on the net. I currently have over 2000 episodes of various shows
now - The Whistler, Fibber McGee, Jack Benny, Fred Allen, Johnny Dollar,
The Lives of Harry Lime (Orson Welles at his very best), Our Miss
Brooks, Duffy's Tavern (an outrageously funny show), The Great
Gildersleeve and others.

www.archive.org.

I'm listening to Fibber McGee & Molly right now. Who knows what's up
next - I've got a 30 gig Ipod filled with shows set on random play!

Bob Campbell


Indeed Bob - great website - Groucho Marx clips are hilarious


D Peter Maus November 22nd 07 04:38 PM

Latest e-mail about IBOC
 
IBOCcrock wrote:
On Nov 21, 10:52 pm, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 2:07�pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message
...
On Nov 21, 2:00 pm, "David Eduardo" wrote:
"D Peter Maus" wrote in
...
� �About 90% of the population still listens to the radio. �Even those
with access to, and regular use of, other technologies.
Actually, it is over 95%. Roughly the same as it was in 1965.
2005 2006 2007 2008 2009 2010 2015 2020
Ah, you called Miss Cleo. Ask what Google stock will be at, will you?
In the mid-60's, pundits said FM would never make it and radio would die due
to TV. Those predictions are as accurate as yours. The satellite numbers are
totally bogus, as sat radio has hit a brick wall on new subscriptions and
the churn rate is huge after the free trial offers expire.
Poor argument - the 1960's didn't have cell phone/streaming, Satellite
Radio, the Internet, Internet Radio, etc...no nearly the same
situation Bud!

What's not acknowledged is that FM failed. Twice.

Before it didn't. FCC mandates were in part responsible.

Don't underestimate the power of commitment.

There's been a huge investment in this technology. There's been an
FCC mandate that all new modulation schemes be digital. And there's
been a half a billion dollars spent in promotion. The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's
far from over.

And the forces that have sway are in a good position to make it a
full-on madated conversion.

If you really want to fight this, you'll not be successful by
reporting it's premature demise.- Hide quoted text -

- Show quoted text -


You keep repeating the same rhetoric over and over again.




I keep repeating the same points because you keep ignoring the most
important parts of the argument....1) regardless of the market uptake of
this technology, the investors, the FCC and the stations involved are
committed to it. They may not be able to make it successful, but they
will not let it go easily. Even if IBOC goes no further than AM stereo,
they're simply NOT going to let it go. Not after all the money that's
been spent.

If IBOC is to die, it will die slowly, and over a long period of time.


Stations
will tire of the internal costs associated with running HD/IBOC, and
with no ROI ever possible from total consumer apathy, stations will
tire of paying the on-going fees to iBiquty. Stations refuse to invest
in it, Gen Y thinks the concept is lauable, old consumers don't want
it, and retailers can't sell it.



All of which is true. But the boat is in the water. They're not going
to just abandon ship. Not after all the costs of launch. Radio,
iBiquity, and yes, FCC, will hang onto this for as long as they think
they can turn it around. Remember, AM stereo was a dud, too. With
international uptake. And it took 20 years to die.

FM failed. Twice. The public didn't care. There was virtually no uptake.

Look at it now.

Color TV took 15 years to catch on.

Look at it now.

We're only at the very beginning of the process marketing IBOC
technology. If it's not working, but there are enough people driving
this who think that it can be made successful, they'll keep flaying the
horse until there's nothing left before they give up. And then blame
DXers for the failure.

Even if it cannot be made successful, IBOC will take years to die.
iBiquity has laid out a 5 to 8 year plan...near to a decade, just to
break even. Even if they hit the target, that's only the break even
point. From there, it will take years to build real growth. Or, if not
successful, it will take years for stations, and investors to give up on
the money they've thrown at this issue and finally give up and go away.

FM failed twice. And once it caught on, took nearly two decades to
become what it is. 40 years is a long time to keep swinging....and yet
FM, backed with a lot of creative thinking, and two FCC mandates became
successful 4 decades after launch.

And the only one driving FM for the first 10 years was Edwin
Armstrong. There was no public interest. No industry interest. And no
FCC support.

IBOC has corporate involvement, industry support, and the FCC's
mandate that all new modulation schemes be digital.

It's not going to simply go away.


The FCC learned from the AM Stereo
debacle and will not mandate a shutoff of analog radio.



Don't count on that, either. They didn't learn anything from AM
Stereo. HDTV was supposed to be a market choice, too. Totally voluntary
uptake. And no talk of turning off the NTSC broadcast until and unless
85% of each market had moved to digital TV. And this was to be done
market by market, allowing market forces to make the decisions.

Well, that didn't work. Public interest was low. And new digital
services wanted the spectrum. And they were willing to pay huge dollars
for it.

So, there was an FCC mandate. And now digital TV uptake is strong. I
just added an ATSC tuner to my own system. I now have digital
over-the-air TV. 30 channels of it. (without an HDTV--btw.) NTSC TV is
going away in a little over a year, and the uptake of digital TV
technology is brisk. Resulting in a faster conversion, improved
technology, and much lower prices.

IBOC offers the opportunity for more stations, conditional
access...read that 'subscription radio,'... FCC benefits with more
licensing and process fees...stations see an end to dictatorial
advertisers...they're highly motivated to make IBOC work. No matter what
it takes. And what it may take is an FCC mandate.

Again, HDTV was to be market driven. FCC specifically said there
woudl be no HDTV mandate. Now, there's a mandate. Don't think it can't
happen with Radio. There are too many salivating to get it done for that
not to be an option.

IBOC. It certainly doesn't look good now. You and I agree there. The
public is not interested. Costs of implementation are a sore point for
broadcasters. iBiquity fees are absurd. We agree here.

And nobody is liking where this is going. Not the public. Not the
industry. We agree here, as well.

But there are too many historic examples of new technology
implemetation...even implementation badly executed...that have been
turned around by changing the rules.

FM benefitted from two FCC mandates. HDTV was mandated into life.

History has shown us that FCC can and will mandate what they believe
needs to be mandated. Even if reversing previous decisions to do it.

And as far as the spectrum issue is concerned...digital broadcasting
frees up more local spectra. More stations, more FCC revenues. They've
got a financial interest in this too.

And the MW broadcast band is being eyed for low bitrate digital
services. There is spectrum pressure in favor of IBOC, just as there is
HDTV.

An FCC mandate is not out of the question.

So, take a step back and look at the bigger picture. IBOC isn't
working. You're right about that. We agree. This is a boondoggle. And
it's an expensive boondoggle.

But that's only the picture right now.

There is too much history to suggest that with this much support in
the industry, with this much money spent, with this much motivation on
the part of broadcasters AND FCC....there is just too much historic
evidence to make the claim that IBOC will just go away.

It may fail. But it will not just go away. It will peter out, and
peter out and peter out....just like AM Stereo...and it will take more
than a decade to do it.





RHF November 22nd 07 04:43 PM

IBOC Crock - Get-A-Life - Turn-On-The-Radio -and- Simply EnjoyListening To It !
 
On Nov 22, 5:54Â*am, IBOCcrock wrote:
On Nov 21, 10:52Â*pm, D Peter Maus wrote:





IBOCcrock wrote:
On Nov 21, 2:07�pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message


....


On Nov 21, 2:00 pm, "David Eduardo" wrote:
"D Peter Maus" wrote in
...
� �About 90% of the population still listens to the radio. �Even those
with access to, and regular use of, other technologies.
Actually, it is over 95%. Roughly the same as it was in 1965.
2005 2006 2007 2008 2009 2010 2015 2020
Ah, you called Miss Cleo. Ask what Google stock will be at, will you?


In the mid-60's, pundits said FM would never make it and radio would die due
to TV. Those predictions are as accurate as yours. The satellite numbers are
totally bogus, as sat radio has hit a brick wall on new subscriptions and
the churn rate is huge after the free trial offers expire.


Poor argument - the 1960's didn't have cell phone/streaming, Satellite
Radio, the Internet, Internet Radio, etc...no nearly the same
situation Bud!


Â* Â*What's not acknowledged is that FM failed. Twice.


Â* Â*Before it didn't. FCC mandates were in part responsible.


Â* Â*Don't underestimate the power of commitment.


Â* Â*There's been a huge investment in this technology. There's been an
FCC mandate that all new modulation schemes be digital. Â*And there's
been a half a billion dollars spent in promotion. The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's
far from over.


Â* Â*And the forces that have sway are in a good position to make it a
full-on madated conversion.


Â* Â*If you really want to fight this, you'll not be successful by
reporting it's premature demise.- Hide quoted text -


- Show quoted text -


You keep repeating the same rhetoric over and over again. Stations
will tire of the internal costs associated with running HD/IBOC, and
with no ROI ever possible from total consumer apathy, stations will
tire of paying the on-going fees to iBiquty. Stations refuse to invest
in it, Gen Y thinks the concept is lauable, old consumers don't want
it, and retailers can't sell it. The FCC learned from the AM Stereo
debacle and will not mandate a shutoff of analog radio. Digital has
its place in cell phone technology, and such, but with terrestrial
radio is is just "digital hype". Wait until the digital TV debacle, as
digital is all-or-nothing, and consumers that are used to analog's
fading, will get blank TV screens, when the digital signals fade.
Likewise, consumers will not put up with HD Radio's cutouts, 8 second
recapture delays, and with no analog backups for the HD2/HD3 channels
- this is especially true in the mobile environment. Sync and
Satellite Radio are taking over in-dash, and Ford can't sell the
dealer-installed HD radios - they are now given away with new car
purchases. I imagine that the HD radios are also being returned as
"defective". After all of the hype, QVC couldn't even sell these
turkeys.- Hide quoted text -

- Show quoted text -


IBOC Crock,

Over Time the Newsgroup Readers Will Tire of Your Endless Rant
That Is Anti-HD-Radio and Decidedly Anti-Radio-In-General.

Yes the New Tectnology is Out-There -but-
Your Endless Anti-Radio Ranting is - boring, Boring. BORING !

Get-A-Life - Turn-On-The-Radio -and- Simply Enjoy Listening To It !

Post something about what you Heard on the Shortwave Radio

Write something about your newest Radio -or- an old Radio
that you remember well oh-so-long-ago.

Tell Us About - The Good Old Days In-Your-Life - When Radio Was . . .

iboc crock - for now you are just another broken record ~ RHF

RHF November 22nd 07 04:58 PM

Latest e-mail about IBOC
 
On Nov 22, 8:38Â*am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 10:52 pm, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 2:07�pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message
....
On Nov 21, 2:00 pm, "David Eduardo" wrote:
"D Peter Maus" wrote in
...
� �About 90% of the population still listens to the radio. �Even those
with access to, and regular use of, other technologies.
Actually, it is over 95%. Roughly the same as it was in 1965.
2005 2006 2007 2008 2009 2010 2015 2020
Ah, you called Miss Cleo. Ask what Google stock will be at, will you?
In the mid-60's, pundits said FM would never make it and radio would die due
to TV. Those predictions are as accurate as yours. The satellite numbers are
totally bogus, as sat radio has hit a brick wall on new subscriptions and
the churn rate is huge after the free trial offers expire.
Poor argument - the 1960's didn't have cell phone/streaming, Satellite
Radio, the Internet, Internet Radio, etc...no nearly the same
situation Bud!
Â* Â*What's not acknowledged is that FM failed. Twice.


Â* Â*Before it didn't. FCC mandates were in part responsible.


Â* Â*Don't underestimate the power of commitment.


Â* Â*There's been a huge investment in this technology. There's been an
FCC mandate that all new modulation schemes be digital. Â*And there's
been a half a billion dollars spent in promotion. The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's
far from over.


Â* Â*And the forces that have sway are in a good position to make it a
full-on madated conversion.


Â* Â*If you really want to fight this, you'll not be successful by
reporting it's premature demise.- Hide quoted text -


- Show quoted text -


You keep repeating the same rhetoric over and over again.


Â* Â*I keep repeating the same points because you keep ignoring the most
important parts of the argument....1) regardless of the market uptake of
this technology, the investors, the FCC and the stations involved are
committed to it. They may not be able to make it successful, but they
will not let it go easily. Even if IBOC goes no further than AM stereo,
they're simply NOT going to let it go. Not after all the money that's
been spent.

Â* Â*If IBOC is to die, it will die slowly, and over a long period of time.

Stations

will tire of the internal costs associated with running HD/IBOC, and
with no ROI ever possible from total consumer apathy, stations will
tire of paying the on-going fees to iBiquty. Stations refuse to invest
in it, Gen Y thinks the concept is lauable, old consumers don't want
it, and retailers can't sell it.


Â* Â*All of which is true. But the boat is in the water. They're not going
to just abandon ship. Not after all the costs of launch. Â*Radio,
iBiquity, and yes, FCC, will hang onto this for as long as they think
they can turn it around. Remember, AM stereo was a dud, too. With
international uptake. And it took 20 years to die.

Â* Â*FM failed. Twice. The public didn't care. There was virtually no uptake.

Â* Â*Look at it now.

Â* Â*Color TV took 15 years to catch on.

Â* Â*Look at it now.

Â* Â*We're only at the very beginning of the process marketing IBOC
technology. If it's not working, but there are enough people driving
this who think that it can be made successful, they'll keep flaying the
horse until there's nothing left before they give up. And then blame
DXers for the failure.

Â* Â*Even if it cannot be made successful, IBOC will take years to die.
iBiquity has laid out a 5 to 8 year plan...near to a decade, just to
break even. Even if they hit the target, that's only the break even
point. From there, it will take years to build real growth. Or, if not
successful, it will take years for stations, and investors to give up on
the money they've thrown at this issue and finally give up and go away.

Â* Â*FM failed twice. And once it caught on, took nearly two decades to
become what it is. 40 years is a long time to keep swinging....and yet
FM, backed with a lot of creative thinking, and two FCC mandates became
successful 4 decades after launch.

Â* Â*And the only one driving FM for the first 10 years was Edwin
Armstrong. There was no public interest. No industry interest. And no
FCC support.

Â* Â*IBOC has corporate involvement, industry support, and the FCC's
mandate that all new modulation schemes be digital.

Â* Â*It's not going to simply go away.

The FCC learned from the AM Stereo

debacle and will not mandate a shutoff of analog radio.


Â* Â*Don't count on that, either. They didn't learn anything from AM
Stereo. Â*HDTV was supposed to be a market choice, too. Totally voluntary
uptake. And no talk of turning off the NTSC broadcast until and unless
85% of each market had moved to digital TV. And this was to be done
market by market, allowing market forces to make the decisions.

Â* Â*Well, that didn't work. Public interest was low. And new digital
services wanted the spectrum. And they were willing to pay huge dollars
for it.

Â* Â*So, there was an FCC mandate. And now digital TV uptake is strong. I
just added an ATSC tuner to my own system. I now have digital
over-the-air TV. 30 channels of it. (without an HDTV--btw.) NTSC TV is
going away in a little over a year, and the uptake of digital TV
technology is brisk. Resulting in a faster conversion, improved
technology, and much lower prices.

Â* Â*IBOC offers the opportunity for more stations, conditional
access...read that 'subscription radio,'... FCC benefits with more
licensing and process fees...stations see an end to dictatorial
advertisers...they're highly motivated to make IBOC work. No matter what
it takes. And what it may take is an FCC mandate.

Â* Â*Again, HDTV was to be market driven. FCC specifically said there
woudl be no HDTV mandate. Now, there's a mandate. Don't think it can't
happen with Radio. There are too many salivating to get it done for that
not to be an option.

Â* Â*IBOC. It certainly doesn't look good now. You and I agree there. The
public is not interested. Costs of implementation are a sore point for
broadcasters. iBiquity fees are absurd. We agree here.

Â* Â*And nobody is liking where this is going. Not the public. Not the
industry. We agree here, as well.

Â* Â*But there are too many historic examples of new technology
implemetation...even implementation badly executed...that have been
turned around by changing the rules.

Â* Â*FM benefitted from two FCC mandates. HDTV was mandated into life.

Â* Â*History has shown us that FCC can and will mandate what they believe
needs to be mandated. Even if reversing previous decisions to do it.

Â* Â*And as far as Â*the spectrum issue is concerned...digital broadcasting
frees up more local spectra. More stations, more FCC revenues. They've
got a financial interest in this too.

Â* Â*And the MW broadcast band is being eyed for low bitrate digital
services. There is spectrum pressure in favor of IBOC, just as there is
Â* HDTV.

Â* Â*An FCC mandate is not out of the question.

Â* Â*So, take a step back and look at the bigger picture. IBOC isn't
working. You're right about that. We agree. This is a boondoggle. And
it's an expensive boondoggle.

Â* Â*But that's only the picture right now.

Â* Â*There is too much history to suggest that with this much support in
the industry, with this much money spent, with this much motivation on
the part of broadcasters AND FCC....there is just too much historic
evidence to make the claim that IBOC will just go away.

Â* Â*It may fail. But it will not just go away. It will peter out, and
peter out and peter out....just like AM Stereo...and it will take more
than a decade to do it.- Hide quoted text -

- Show quoted text -


IBOC Technology will Live or Die because of it's Acceptance
and Adoption in the FM Radio Band where the Majority of
Free Over-the-Air Radio Listeners ARE [.]
+ Plus These Are The Younger Listeners : So They Are
The Future Growth and Profitability of Radio.

IBOC 'allows' for more Content to be distributed 'Free" to the
Listeners Over-the-Air -via- the FM Radio Stations : Eventually
the FM Radio Stations will be able to Monetize their HD-2
Radio Channels and create a Second Income Stream and
potentially Greater Profits for the Radio Broadcast Companies.

AND AM/MW RADIO WILL SIMPLY BE DRAGGED ALONG
WITH FM RADIO AS IBOC "HD" RADIO PROGRESSES [.]

it's a 'vision' thing ~ RHF

RHF November 22nd 07 05:14 PM

Latest e-mail about IBOC
 
On Nov 22, 8:38Â*am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 10:52 pm, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 2:07�pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message
....
On Nov 21, 2:00 pm, "David Eduardo" wrote:
"D Peter Maus" wrote in
...
� �About 90% of the population still listens to the radio. �Even those
with access to, and regular use of, other technologies.
Actually, it is over 95%. Roughly the same as it was in 1965.
2005 2006 2007 2008 2009 2010 2015 2020
Ah, you called Miss Cleo. Ask what Google stock will be at, will you?
In the mid-60's, pundits said FM would never make it and radio would die due
to TV. Those predictions are as accurate as yours. The satellite numbers are
totally bogus, as sat radio has hit a brick wall on new subscriptions and
the churn rate is huge after the free trial offers expire.
Poor argument - the 1960's didn't have cell phone/streaming, Satellite
Radio, the Internet, Internet Radio, etc...no nearly the same
situation Bud!
Â* Â*What's not acknowledged is that FM failed. Twice.


Â* Â*Before it didn't. FCC mandates were in part responsible.


Â* Â*Don't underestimate the power of commitment.


Â* Â*There's been a huge investment in this technology. There's been an
FCC mandate that all new modulation schemes be digital. Â*And there's
been a half a billion dollars spent in promotion. The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's
far from over.


Â* Â*And the forces that have sway are in a good position to make it a
full-on madated conversion.


Â* Â*If you really want to fight this, you'll not be successful by
reporting it's premature demise.- Hide quoted text -


- Show quoted text -


You keep repeating the same rhetoric over and over again.


Â* Â*I keep repeating the same points because you keep ignoring the most
important parts of the argument....1) regardless of the market uptake of
this technology, the investors, the FCC and the stations involved are
committed to it. They may not be able to make it successful, but they
will not let it go easily. Even if IBOC goes no further than AM stereo,
they're simply NOT going to let it go. Not after all the money that's
been spent.

Â* Â*If IBOC is to die, it will die slowly, and over a long period of time.

Stations

will tire of the internal costs associated with running HD/IBOC, and
with no ROI ever possible from total consumer apathy, stations will
tire of paying the on-going fees to iBiquty. Stations refuse to invest
in it, Gen Y thinks the concept is lauable, old consumers don't want
it, and retailers can't sell it.


Â* Â*All of which is true. But the boat is in the water. They're not going
to just abandon ship. Not after all the costs of launch. Â*Radio,
iBiquity, and yes, FCC, will hang onto this for as long as they think
they can turn it around. Remember, AM stereo was a dud, too. With
international uptake. And it took 20 years to die.

Â* Â*FM failed. Twice. The public didn't care. There was virtually no uptake.

Â* Â*Look at it now.

Â* Â*Color TV took 15 years to catch on.

Â* Â*Look at it now.

Â* Â*We're only at the very beginning of the process marketing IBOC
technology. If it's not working, but there are enough people driving
this who think that it can be made successful, they'll keep flaying the
horse until there's nothing left before they give up. And then blame
DXers for the failure.

Â* Â*Even if it cannot be made successful, IBOC will take years to die.
iBiquity has laid out a 5 to 8 year plan...near to a decade, just to
break even. Even if they hit the target, that's only the break even
point. From there, it will take years to build real growth. Or, if not
successful, it will take years for stations, and investors to give up on
the money they've thrown at this issue and finally give up and go away.

Â* Â*FM failed twice. And once it caught on, took nearly two decades to
become what it is. 40 years is a long time to keep swinging....and yet
FM, backed with a lot of creative thinking, and two FCC mandates became
successful 4 decades after launch.

Â* Â*And the only one driving FM for the first 10 years was Edwin
Armstrong. There was no public interest. No industry interest. And no
FCC support.

Â* Â*IBOC has corporate involvement, industry support, and the FCC's
mandate that all new modulation schemes be digital.

Â* Â*It's not going to simply go away.

The FCC learned from the AM Stereo


AM Stereo had no single Mandated Format and there were
Legal Challenges to the Addopted AM Stereo Format.

iBiquity's IBOC Consortium and the FCC Support for IBOC
"HD" Radio -solved- the Adoption Problems that AM Stereo
Faced.

Note - Letting the Market Decide Means Letting the Radio
Broadcasters and Advertivers Decide -cause- They are the
one shelling out the Money to Buy Listener's Ears to Market
Their Products To.

Eventually The FCC will Do Two Things :

1st - Mandate that All New AM & FM Radio Be IBOC Compatible.

2nd - Require that All AM & FM Radio Broadcasting Be Digital.

THE FIX IS IN [.]


debacle and will not mandate a shutoff of analog radio.


Â* Â*Don't count on that, either. They didn't learn anything from AM
Stereo. Â*HDTV was supposed to be a market choice, too. Totally voluntary
uptake. And no talk of turning off the NTSC broadcast until and unless
85% of each market had moved to digital TV. And this was to be done
market by market, allowing market forces to make the decisions.

Â* Â*Well, that didn't work. Public interest was low. And new digital
services wanted the spectrum. And they were willing to pay huge dollars
for it.

Â* Â*So, there was an FCC mandate. And now digital TV uptake is strong. I
just added an ATSC tuner to my own system. I now have digital
over-the-air TV. 30 channels of it. (without an HDTV--btw.) NTSC TV is
going away in a little over a year, and the uptake of digital TV
technology is brisk. Resulting in a faster conversion, improved
technology, and much lower prices.

Â* Â*IBOC offers the opportunity for more stations, conditional
access...read that 'subscription radio,'... FCC benefits with more
licensing and process fees...stations see an end to dictatorial
advertisers...they're highly motivated to make IBOC work. No matter what
it takes. And what it may take is an FCC mandate.

Â* Â*Again, HDTV was to be market driven. FCC specifically said there
woudl be no HDTV mandate. Now, there's a mandate. Don't think it can't
happen with Radio. There are too many salivating to get it done for that
not to be an option.

Â* Â*IBOC. It certainly doesn't look good now. You and I agree there. The
public is not interested. Costs of implementation are a sore point for
broadcasters. iBiquity fees are absurd. We agree here.

Â* Â*And nobody is liking where this is going. Not the public. Not the
industry. We agree here, as well.

Â* Â*But there are too many historic examples of new technology
implemetation...even implementation badly executed...that have been
turned around by changing the rules.

Â* Â*FM benefitted from two FCC mandates. HDTV was mandated into life.

Â* Â*History has shown us that FCC can and will mandate what they believe
needs to be mandated. Even if reversing previous decisions to do it.

Â* Â*And as far as Â*the spectrum issue is concerned...digital broadcasting
frees up more local spectra. More stations, more FCC revenues. They've
got a financial interest in this too.

Â* Â*And the MW broadcast band is being eyed for low bitrate digital
services. There is spectrum pressure in favor of IBOC, just as there is
Â* HDTV.

Â* Â*An FCC mandate is not out of the question.

Â* Â*So, take a step back and look at the bigger picture. IBOC isn't
working. You're right about that. We agree. This is a boondoggle. And
it's an expensive boondoggle.

Â* Â*But that's only the picture right now.

Â* Â*There is too much history to suggest that with this much support in
the industry, with this much money spent, with this much motivation on
the part of broadcasters AND FCC....there is just too much historic
evidence to make the claim that IBOC will just go away.

Â* Â*It may fail. But it will not just go away. It will peter out, and
peter out and peter out....just like AM Stereo...and it will take more
than a decade to do it.- Hide quoted text -

- Show quoted text -



RHF November 22nd 07 05:17 PM

Latest e-mail about IBOC
 
On Nov 21, 11:11 pm, rickets wrote:
D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 12:40 pm, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 10:52 am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 7:10 am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 4:11 am, "Brenda Ann" wrote:
I just received this forward from my friend Pat. The name has
been redacted
for privacy purposes.
******** Begin quotation***********
Some interesting conversations recently...
First is with a salesman at the Best Buy auto radio
department. I asked if
there was any call for HD Radios. Took him a minute to figure
what I meant,
but after he understood his answer was no. It seems this
specific Best Buy
has not sold even one of them. None were on display. It's a
very busy
store in the corridor between Boston and Providence.
Similar conversation at two local Radio Shacks. No interest,
didn't
remember any sold.
Chatting with a guy who works in a local sandwich shop. Early
20's and
would like to work in radio. He was well aware of what HD
Radio was and
called it a scam. Bear in mind that he would like to ba an
announcer and
has no technical interest at all. His quote was pretty much
that radio
sounds fine now and why would he spend the money for something
that will
give no improvement. My question to him was what he thought
about HD Radio.
Nothing that would lead him in one direction or another. He
was much more
negative about HD Radio than I would have expected, and also
differentiated
it from HDTV for which he had praise.
There has been a fairly big deal made about the fact that Ford
now offers a
dealer installed HD Radio. What they have ignored is the Ford
Sync that is
standard in some Focus models, among others. This offers
voice-controlled
iPod and other audio choices, but *no* HD Radio. This is a
factory-equipped
option and not something the dealer has to do. Seems like Ford
isn't really
behind HD Radio after all. Just tossing iBiquity a very small
bone.
Local WPRO-630 has had the IBOC turned off for quite a while.
And a couple
other local IBOC stations don't decode well at all, even in the
city grade
coverage.
I don't see any big interest in IBOC developing for this
holiday season.
Maybe even less than last year, if that's possible.
The Fat Lady is warming up in the wings, and she's in analog.
****** *******
Providence, RI
********* End quotation**********
--
Say no to institutionalized interference.
Just say NO to HD/IBOC!
"There has been a fairly big deal made about the fact that Ford now
offers a
dealer installed HD Radio. What they have ignored is the Ford Sync
that is
standard in some Focus models, among others. This offers voice-
controlled
iPod and other audio choices, but *no* HD Radio. This is a
factory-
equipped
option and not something the dealer has to do. Seems like Ford
isn't
really
behind HD Radio after all. Just tossing iBiquity a very small
bone."
Here's the scoop on that deal:
http://hdradiofarce.blogspot.com/200...sus-fords-deal...


Again, with upwards of half a billion dollars in promotion
already
invested, and the R & D costs, don't expect iBiquity or Radio to
give up
on IBOC easily. Neither seems concerned at the fact that the
public has
no interest.
But remember that the Powell FCC mandated that all new modulation
schemes for broadcast be digital.
That, alone, is enough to keep the IBOC flame burning for
years to
come. And it's only a matter of time before someone begins the
push for
the transition to all digital broadast.
This product is a farce. And the word 'scam' seems to apply
more each
day. But there's now much too much invested for either iBiquity,
or the
Radio industry to simply cut their losses and run. Eventually,
they'll
either embark on a promotional tack that keys on what the public is
REALLY interested in, or they'll push for a mandated exit of analog
broadcasting, as they're doing in the UK. With mixed results, btw.
Expect the latter.
The IBOC issue isn't dead by a long shot. With the public it's
going
nowhere. But Radio has been, for a number of years, now, openly
uninterested in what the listener wants. Radio does what RADIO
wants.
And listeners...well, they're just numbers on a grid.
If the listeners' interests were REALLY an issue, half of Fort
Worth
wouldn't have been blown off the map by tornadoes while the an
unsuspecting public was listening to unattended radio stations.-
Hide quoted text -
- Show quoted text -
And, if consumers never buy HD radios, then a digital mandate will
put
an end to terrestrial radio - maybe, that would be a good thing.
No, it won't put an end to terrestrial radio. It will put an end to
analog terrestrial radio. But with nearly 250 million active radio
listeners, a digital mandate will simply force currenty uninterested
listeners to make the switch to digital. The reason the HD uptake has
been so slow is that there is no interest. The reason there's been no
interest is that there's no perceived need.
A digital mandate will create need. The uptake will follow.
250 million active Radio listeners will not simply stop listening
because a digital mandate has been made. Many, if not most, of them
will
make the switch. Because there won't be access to what they currently
enjoy every day.
In the process, however, a lot of what Radio is, will change.
Including the birth of Subscription Terrestrial Radio. And the ability
of smaller, more nimble and responsive broadcasters to compete on an
equal stage with the big operators.- Hide quoted text -
- Show quoted text -
"No, it won't put an end to terrestrial radio. It will put an end to
analog terrestrial radio. But with nearly 250 million active radio
listeners, a digital mandate will simply force currenty uninterested
listeners to make the switch to digital. The reason the HD uptake
has
been so slow is that there is no interest. The reason there's been no
interest is that there's no perceived need."
No one can force consumers to buy new digital radios - terrestrial
radio is already dying, and this would definatley put an end to it. No
one cares about terrestrial radio anymore. TSL is down significantly,
so consumers would simply give up on radio - many already have
switched to other entertainment mediums.
Many have. Many more will not. And if they have an interest in
listening to what's on terrestrial radio, and a sizeable number will
continue to, if there is a digital mandate, they'll have no choice but
to buy the radios.


No difference than digital TV. When they turn the NTSC signal off, if
you want to watch your local channels, you have no choice but to buy an
ATSC device.


If they turn off the analog broadcast, listeners will buy digital
receivers.


No doubt that numbers are sliding for terrestrial radio. But it will
not simply go away. Digital or not.- Hide quoted text -


- Show quoted text -


TSL is down significantly and terrestrial radio is dying Consumers
will give up their radios before their TVs. Who buys radios anymore -
Radio Shack and Best Buy no longer have "radio" departments. Radio is
depending of those 800 million existing analog radios, that will not
be replaced in any switch to digital.


Not all of them, to be sure. But there WILL be many that are.


Who comes home and listens to
radio anymore - now, it is cell phones, iPods, and the Internet. Radio
is yesterday's technology.


About 90% of the population still listens to the radio. Even those
with access to, and regular use of, other technologies.


Much of what you say is true. But Radio is not going away anytime soon.


That is a much-ballyhooed stat that seems way divorced from reality. I
don't know anyone under 30 who voluntarily listens to the OTA radio.
They all think it sucks. To get that 90% figure they must be counting
incidental listening, like at the Circle K or music on hold.


David - 100% of My Population Listens to Free Over-the-Air Radio
and that's What Matters To Me. ~ RHF


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