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-   -   Latest e-mail about IBOC (https://www.radiobanter.com/shortwave/127488-re-latest-e-mail-about-iboc.html)

IBOCcrock November 22nd 07 05:54 PM

Latest e-mail about IBOC
 
On Nov 22, 11:38*am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 10:52 pm, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 2:07�pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message
....
On Nov 21, 2:00 pm, "David Eduardo" wrote:
"D Peter Maus" wrote in
...
� �About 90% of the population still listens to the radio. �Even those
with access to, and regular use of, other technologies.
Actually, it is over 95%. Roughly the same as it was in 1965.
2005 2006 2007 2008 2009 2010 2015 2020
Ah, you called Miss Cleo. Ask what Google stock will be at, will you?
In the mid-60's, pundits said FM would never make it and radio would die due
to TV. Those predictions are as accurate as yours. The satellite numbers are
totally bogus, as sat radio has hit a brick wall on new subscriptions and
the churn rate is huge after the free trial offers expire.
Poor argument - the 1960's didn't have cell phone/streaming, Satellite
Radio, the Internet, Internet Radio, etc...no nearly the same
situation Bud!
* *What's not acknowledged is that FM failed. Twice.


* *Before it didn't. FCC mandates were in part responsible.


* *Don't underestimate the power of commitment.


* *There's been a huge investment in this technology. There's been an
FCC mandate that all new modulation schemes be digital. *And there's
been a half a billion dollars spent in promotion. The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's
far from over.


* *And the forces that have sway are in a good position to make it a
full-on madated conversion.


* *If you really want to fight this, you'll not be successful by
reporting it's premature demise.- Hide quoted text -


- Show quoted text -


You keep repeating the same rhetoric over and over again.


* *I keep repeating the same points because you keep ignoring the most
important parts of the argument....1) regardless of the market uptake of
this technology, the investors, the FCC and the stations involved are
committed to it. They may not be able to make it successful, but they
will not let it go easily. Even if IBOC goes no further than AM stereo,
they're simply NOT going to let it go. Not after all the money that's
been spent.

* *If IBOC is to die, it will die slowly, and over a long period of time.

Stations

will tire of the internal costs associated with running HD/IBOC, and
with no ROI ever possible from total consumer apathy, stations will
tire of paying the on-going fees to iBiquty. Stations refuse to invest
in it, Gen Y thinks the concept is lauable, old consumers don't want
it, and retailers can't sell it.


* *All of which is true. But the boat is in the water. They're not going
to just abandon ship. Not after all the costs of launch. *Radio,
iBiquity, and yes, FCC, will hang onto this for as long as they think
they can turn it around. Remember, AM stereo was a dud, too. With
international uptake. And it took 20 years to die.

* *FM failed. Twice. The public didn't care. There was virtually no uptake.

* *Look at it now.

* *Color TV took 15 years to catch on.

* *Look at it now.

* *We're only at the very beginning of the process marketing IBOC
technology. If it's not working, but there are enough people driving
this who think that it can be made successful, they'll keep flaying the
horse until there's nothing left before they give up. And then blame
DXers for the failure.

* *Even if it cannot be made successful, IBOC will take years to die.
iBiquity has laid out a 5 to 8 year plan...near to a decade, just to
break even. Even if they hit the target, that's only the break even
point. From there, it will take years to build real growth. Or, if not
successful, it will take years for stations, and investors to give up on
the money they've thrown at this issue and finally give up and go away.

* *FM failed twice. And once it caught on, took nearly two decades to
become what it is. 40 years is a long time to keep swinging....and yet
FM, backed with a lot of creative thinking, and two FCC mandates became
successful 4 decades after launch.

* *And the only one driving FM for the first 10 years was Edwin
Armstrong. There was no public interest. No industry interest. And no
FCC support.

* *IBOC has corporate involvement, industry support, and the FCC's
mandate that all new modulation schemes be digital.

* *It's not going to simply go away.

The FCC learned from the AM Stereo

debacle and will not mandate a shutoff of analog radio.


* *Don't count on that, either. They didn't learn anything from AM
Stereo. *HDTV was supposed to be a market choice, too. Totally voluntary
uptake. And no talk of turning off the NTSC broadcast until and unless
85% of each market had moved to digital TV. And this was to be done
market by market, allowing market forces to make the decisions.

* *Well, that didn't work. Public interest was low. And new digital
services wanted the spectrum. And they were willing to pay huge dollars
for it.

* *So, there was an FCC mandate. And now digital TV uptake is strong. I
just added an ATSC tuner to my own system. I now have digital
over-the-air TV. 30 channels of it. (without an HDTV--btw.) NTSC TV is
going away in a little over a year, and the uptake of digital TV
technology is brisk. Resulting in a faster conversion, improved
technology, and much lower prices.

* *IBOC offers the opportunity for more stations, conditional
access...read that 'subscription radio,'... FCC benefits with more
licensing and process fees...stations see an end to dictatorial
advertisers...they're highly motivated to make IBOC work. No matter what
it takes. And what it may take is an FCC mandate.

* *Again, HDTV was to be market driven. FCC specifically said there
woudl be no HDTV mandate. Now, there's a mandate. Don't think it can't
happen with Radio. There are too many salivating to get it done for that
not to be an option.

* *IBOC. It certainly doesn't look good now. You and I agree there. The
public is not interested. Costs of implementation are a sore point for
broadcasters. iBiquity fees are absurd. We agree here.

* *And nobody is liking where this is going. Not the public. Not the
industry. We agree here, as well.

* *But there are too many historic examples of new technology
implemetation...even implementation badly executed...that have been
turned around by changing the rules.

* *FM benefitted from two FCC mandates. HDTV was mandated into life.

* *History has shown us that FCC can and will mandate what they believe
needs to be mandated. Even if reversing previous decisions to do it.

* *And as far as *the spectrum issue is concerned...digital broadcasting
frees up more local spectra. More stations, more FCC revenues. They've
got a financial interest in this too.

* *And the MW broadcast band is being eyed for low bitrate digital
services. There is spectrum pressure in favor of IBOC, just as there is
* HDTV.

* *An FCC mandate is not out of the question.

* *So, take a step back and look at the bigger picture. IBOC isn't
working. You're right about that. We agree. This is a boondoggle. And
it's an expensive boondoggle.

* *But that's only the picture right now.

* *There is too much history to suggest that with this much support in
the industry, with this much money spent, with this much motivation on
the part of broadcasters AND FCC....there is just too much historic
evidence to make the claim that IBOC will just go away.

* *It may fail. But it will not just go away. It will peter out, and
peter out and peter out....just like AM Stereo...and it will take more
than a decade to do it.- Hide quoted text -

- Show quoted text -


"regardless of the market uptake of this technology, the investors,
the FCC and the stations involved are committed to it... There is too
much history to suggest that with this much support in the industry,
with this much money spent, with this much motivation on the part of
broadcasters AND FCC....there is just too much historic evidence to
make the claim that IBOC will just go away. It may fail. But it will
not just go away. It will peter out, and peter out and peter
out....just like AM Stereo...and it will take more than a decade to do
it."

In response to you, here is the FCC's stance on HD/IBOC:

“4/4/07 - FCC: Market to Decide Fate of HD Radio”

"Other coverage of the FCC's decision notes that iBiquity, the
proprietor of HD Radio, reacted in a manner like they exhal[ed] a sigh
that's been held in for several years. Though it appears that the FCC
has stopped short of a full-on, enthusiastic endorsement of the
technology, it has removed all marketplace barriers to its
proliferation. I don't believe this is because the FCC thinks it's the
best DAB technology available, but it is the horse that the broadcast
industry has its money on. We'll now see whether that bet is a good
investment or not, and we'll be forced to learn the hard way whether
the technology's shortfalls are as egregious as feared. Marketplace
forces are not inexorable, and radio's digital transition will most
likely take a decade or more to really take hold."

http://www.diymedia.net/archive/0407.htm

You obviously need to do more research, before you hysterically blow
unsubstantiated opinions out of your arse. With no consumer interest
after at least two years (really 5 years since HD has been
broadcasting), HD/IBOC will never take-hold. The FCC is not interested
in freeing-up the broadcast bands, as with TV, for auction. Automakers
have no interest in HD/IBOC, just as with the general public - nothing
can force consumers or automakers to buy/install HD radios. Who in
hell cares about listening to radio anymore, except for radio-geeks,
and incidental listening to/from work.

iBiquity will be looking at exit stratagies in the near-futu

"IBiquity sees digital radio signaling changes to come"

"The company has yet to turn a profit and does not expect to do so in
2007 or 2008, Struble said... Mass marketing and consumer adoption is
the last hurdle, Struble said... Representatives of investment firms
that have spots on iBiquity's board of directors could not be reached
for comment, but Struble said they are excited about the progress the
company is making. The focus is not on exit strategies yet, he said."

http://tinyurl.com/3don5y

If you look at my blog, I have acquired far more HD/IBOC knowledge,
over 2 years, than you could ever dream about:

http://hdradiofarce.blogspot.com/




IBOCcrock November 22nd 07 05:56 PM

IBOC Crock - Get-A-Life - Turn-On-The-Radio -and- Simply EnjoyListening To It !
 
On Nov 22, 11:43*am, RHF wrote:
On Nov 22, 5:54*am, IBOCcrock wrote:





On Nov 21, 10:52*pm, D Peter Maus wrote:


IBOCcrock wrote:
On Nov 21, 2:07�pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message


...


On Nov 21, 2:00 pm, "David Eduardo" wrote:
"D Peter Maus" wrote in
...
� �About 90% of the population still listens to the radio. �Even those
with access to, and regular use of, other technologies.
Actually, it is over 95%. Roughly the same as it was in 1965.
2005 2006 2007 2008 2009 2010 2015 2020
Ah, you called Miss Cleo. Ask what Google stock will be at, will you?


In the mid-60's, pundits said FM would never make it and radio would die due
to TV. Those predictions are as accurate as yours. The satellite numbers are
totally bogus, as sat radio has hit a brick wall on new subscriptions and
the churn rate is huge after the free trial offers expire.


Poor argument - the 1960's didn't have cell phone/streaming, Satellite
Radio, the Internet, Internet Radio, etc...no nearly the same
situation Bud!


* *What's not acknowledged is that FM failed. Twice.


* *Before it didn't. FCC mandates were in part responsible.


* *Don't underestimate the power of commitment.


* *There's been a huge investment in this technology. There's been an
FCC mandate that all new modulation schemes be digital. *And there's
been a half a billion dollars spent in promotion. The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's
far from over.


* *And the forces that have sway are in a good position to make it a
full-on madated conversion.


* *If you really want to fight this, you'll not be successful by
reporting it's premature demise.- Hide quoted text -


- Show quoted text -


You keep repeating the same rhetoric over and over again. Stations
will tire of the internal costs associated with running HD/IBOC, and
with no ROI ever possible from total consumer apathy, stations will
tire of paying the on-going fees to iBiquty. Stations refuse to invest
in it, Gen Y thinks the concept is lauable, old consumers don't want
it, and retailers can't sell it. The FCC learned from the AM Stereo
debacle and will not mandate a shutoff of analog radio. Digital has
its place in cell phone technology, and such, but with terrestrial
radio is is just "digital hype". Wait until the digital TV debacle, as
digital is all-or-nothing, and consumers that are used to analog's
fading, will get blank TV screens, when the digital signals fade.
Likewise, consumers will not put up with HD Radio's cutouts, 8 second
recapture delays, and with no analog backups for the HD2/HD3 channels
- this is especially true in the mobile environment. Sync and
Satellite Radio are taking over in-dash, and Ford can't sell the
dealer-installed HD radios - they are now given away with new car
purchases. I imagine that the HD radios are also being returned as
"defective". After all of the hype, QVC couldn't even sell these
turkeys.- Hide quoted text -


- Show quoted text -


IBOC Crock,

Over Time the Newsgroup Readers Will Tire of Your Endless Rant
That Is Anti-HD-Radio and Decidedly Anti-Radio-In-General.

Yes the New Tectnology is Out-There -but-
Your Endless Anti-Radio Ranting is - boring, Boring. BORING !

Get-A-Life - Turn-On-The-Radio -and- Simply Enjoy Listening To It !

Post something about what you Heard on the Shortwave Radio

Write something about your newest Radio -or- an old Radio
that you remember well oh-so-long-ago.

Tell Us About - The Good Old Days In-Your-Life - When Radio Was . . .

iboc crock - for now you are just another broken record ~ RHF
*.- Hide quoted text -

- Show quoted text -


I listen to WLW and WBBM every night, if not blocked by IBOC hash - as
a matter of fact:

"News/Talk/Sports:Radio's Last Bastion"

"Music FMs of any flavor are utterly screwed... Right now -- while FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio..."

http://ftp.media.radcity.net/ZMST/daily/IS031005.htm

"The Last Days of AM Radio?"

"Sports, all-news and talk programming continue to draw large
audiences to the AM band in most big cities..."

http://blog.washingtonpost.com/rawfi..._am_radio.html

"News/Talk/Sports Tops Radio Formats, Interep Analysis Reveals"

"The latest share numbers place the News/Talk/Sports format at the
top, pulling in an average of 17 percent of listenership among persons
age 12-plus, based on Arbitron figures for total radio listening in 92
continuously measured metros. That share number is even higher than
levels seen last spring, when the war in Iraq began. According to
Interep, more stations than ever are programming News/Talk."

http://www.thenewsletterplace.com/05...9/article4.htm

IBOCcrock November 22nd 07 06:55 PM

Latest e-mail about IBOC
 
On Nov 22, 11:38*am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 10:52 pm, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 2:07�pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message
....
On Nov 21, 2:00 pm, "David Eduardo" wrote:
"D Peter Maus" wrote in
...
� �About 90% of the population still listens to the radio. �Even those
with access to, and regular use of, other technologies.
Actually, it is over 95%. Roughly the same as it was in 1965.
2005 2006 2007 2008 2009 2010 2015 2020
Ah, you called Miss Cleo. Ask what Google stock will be at, will you?
In the mid-60's, pundits said FM would never make it and radio would die due
to TV. Those predictions are as accurate as yours. The satellite numbers are
totally bogus, as sat radio has hit a brick wall on new subscriptions and
the churn rate is huge after the free trial offers expire.
Poor argument - the 1960's didn't have cell phone/streaming, Satellite
Radio, the Internet, Internet Radio, etc...no nearly the same
situation Bud!
* *What's not acknowledged is that FM failed. Twice.


* *Before it didn't. FCC mandates were in part responsible.


* *Don't underestimate the power of commitment.


* *There's been a huge investment in this technology. There's been an
FCC mandate that all new modulation schemes be digital. *And there's
been a half a billion dollars spent in promotion. The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's
far from over.


* *And the forces that have sway are in a good position to make it a
full-on madated conversion.


* *If you really want to fight this, you'll not be successful by
reporting it's premature demise.- Hide quoted text -


- Show quoted text -


You keep repeating the same rhetoric over and over again.


* *I keep repeating the same points because you keep ignoring the most
important parts of the argument....1) regardless of the market uptake of
this technology, the investors, the FCC and the stations involved are
committed to it. They may not be able to make it successful, but they
will not let it go easily. Even if IBOC goes no further than AM stereo,
they're simply NOT going to let it go. Not after all the money that's
been spent.

* *If IBOC is to die, it will die slowly, and over a long period of time.

Stations

will tire of the internal costs associated with running HD/IBOC, and
with no ROI ever possible from total consumer apathy, stations will
tire of paying the on-going fees to iBiquty. Stations refuse to invest
in it, Gen Y thinks the concept is lauable, old consumers don't want
it, and retailers can't sell it.


* *All of which is true. But the boat is in the water. They're not going
to just abandon ship. Not after all the costs of launch. *Radio,
iBiquity, and yes, FCC, will hang onto this for as long as they think
they can turn it around. Remember, AM stereo was a dud, too. With
international uptake. And it took 20 years to die.

* *FM failed. Twice. The public didn't care. There was virtually no uptake.

* *Look at it now.

* *Color TV took 15 years to catch on.

* *Look at it now.

* *We're only at the very beginning of the process marketing IBOC
technology. If it's not working, but there are enough people driving
this who think that it can be made successful, they'll keep flaying the
horse until there's nothing left before they give up. And then blame
DXers for the failure.

* *Even if it cannot be made successful, IBOC will take years to die.
iBiquity has laid out a 5 to 8 year plan...near to a decade, just to
break even. Even if they hit the target, that's only the break even
point. From there, it will take years to build real growth. Or, if not
successful, it will take years for stations, and investors to give up on
the money they've thrown at this issue and finally give up and go away.

* *FM failed twice. And once it caught on, took nearly two decades to
become what it is. 40 years is a long time to keep swinging....and yet
FM, backed with a lot of creative thinking, and two FCC mandates became
successful 4 decades after launch.

* *And the only one driving FM for the first 10 years was Edwin
Armstrong. There was no public interest. No industry interest. And no
FCC support.

* *IBOC has corporate involvement, industry support, and the FCC's
mandate that all new modulation schemes be digital.

* *It's not going to simply go away.

The FCC learned from the AM Stereo

debacle and will not mandate a shutoff of analog radio.


* *Don't count on that, either. They didn't learn anything from AM
Stereo. *HDTV was supposed to be a market choice, too. Totally voluntary
uptake. And no talk of turning off the NTSC broadcast until and unless
85% of each market had moved to digital TV. And this was to be done
market by market, allowing market forces to make the decisions.

* *Well, that didn't work. Public interest was low. And new digital
services wanted the spectrum. And they were willing to pay huge dollars
for it.

* *So, there was an FCC mandate. And now digital TV uptake is strong. I
just added an ATSC tuner to my own system. I now have digital
over-the-air TV. 30 channels of it. (without an HDTV--btw.) NTSC TV is
going away in a little over a year, and the uptake of digital TV
technology is brisk. Resulting in a faster conversion, improved
technology, and much lower prices.

* *IBOC offers the opportunity for more stations, conditional
access...read that 'subscription radio,'... FCC benefits with more
licensing and process fees...stations see an end to dictatorial
advertisers...they're highly motivated to make IBOC work. No matter what
it takes. And what it may take is an FCC mandate.

* *Again, HDTV was to be market driven. FCC specifically said there
woudl be no HDTV mandate. Now, there's a mandate. Don't think it can't
happen with Radio. There are too many salivating to get it done for that
not to be an option.

* *IBOC. It certainly doesn't look good now. You and I agree there. The
public is not interested. Costs of implementation are a sore point for
broadcasters. iBiquity fees are absurd. We agree here.

* *And nobody is liking where this is going. Not the public. Not the
industry. We agree here, as well.

* *But there are too many historic examples of new technology
implemetation...even implementation badly executed...that have been
turned around by changing the rules.

* *FM benefitted from two FCC mandates. HDTV was mandated into life.

* *History has shown us that FCC can and will mandate what they believe
needs to be mandated. Even if reversing previous decisions to do it.

* *And as far as *the spectrum issue is concerned...digital broadcasting
frees up more local spectra. More stations, more FCC revenues. They've
got a financial interest in this too.

* *And the MW broadcast band is being eyed for low bitrate digital
services. There is spectrum pressure in favor of IBOC, just as there is
* HDTV.

* *An FCC mandate is not out of the question.

* *So, take a step back and look at the bigger picture. IBOC isn't
working. You're right about that. We agree. This is a boondoggle. And
it's an expensive boondoggle.

* *But that's only the picture right now.

* *There is too much history to suggest that with this much support in
the industry, with this much money spent, with this much motivation on
the part of broadcasters AND FCC....there is just too much historic
evidence to make the claim that IBOC will just go away.

* *It may fail. But it will not just go away. It will peter out, and
peter out and peter out....just like AM Stereo...and it will take more
than a decade to do it.- Hide quoted text -

- Show quoted text -


"There is too much history to suggest that with this much support in
the industry... blah, blah, blah..."

Come back here - I'm not done with you yet! Most of that "money" ($680
million) is unsold advertising time, which stations were not going to
continue into 2008. Gee, what does that say about terrestrial radio
that they have $680 million in unsold ad time - it's dying! Large
market stations have only spent a few hundred thousand dollars each
upgrading to HD - according to Eduardo, a drop in the bucket; so, you
argument fails here, too! Now, come back here!

David Eduardo[_4_] November 22nd 07 07:25 PM

Latest e-mail about IBOC
 

"D Peter Maus" wrote in message
...
IBOCcrock wrote:




What's not acknowledged is that FM failed. Twice.


It's a little more complicated. The first time FM started, it was just
months before W.W. II, and stations with licences for the old 46 mHz band
could not get gear due to wartime rationing. The few that got ont he air ran
into the issue that being a non-network independent station meant playing
recordings, and running afoul of Petrillo and the AFM thugs who tried for
decades to keep recorded music off the radio.

After the War, the band changed to the current frequencies. By 1950, there
were 1000 stations on the air. By 1960, nearly half had been surrendered to
the FCC. The issue was the crisis in AM in the 50's, when TV forced radio to
drop the drama and entertainment mode and change to music, leaving very
little for FM to do to set itself apart.

The 1960 introduction of stereo was a flop... it took 3 years to get 100
stations on in stereo.

Before it didn't. FCC mandates were in part responsible.


That was part. The 1967 drop dead date on discontinuing of simulcasting was
a catalyst but not the cause of a new opportunity for FM. What really made
the difference was the polarizing of Top 40 audiences into fragments or
segments, hard rock, pop and AC... even oldies. This allowed some FMs to
take the new fragments and parlay them into a format. The first oldies
stations happened the next year, and progressive or free form rock stations
sprung up all over. "Chicken Rock" or AC came shortly after, and pop
oriented CHR started in the 1971-1972 period with WMYQ, WDRQ, KSLQ and
others like WERC-FM being among the first 4 or 5 FM only CHRs.

There's been a huge investment in this technology. There's been an FCC
mandate that all new modulation schemes be digital. And there's been a
half a billion dollars spent in promotion.


Actually, there has been less than $5 million spent on promotion. The rest
of the HD Alliance "spending" is in spots on the Alliance members' own
stations. In essence, this is a very low cost opportunity.

The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's far
from over.


This we agree on. And its success is not needed for FM in the short term,
but it could have had some effect on saving FM from death.



dxAce November 22nd 07 07:35 PM

Latest e-mail about IBOC
 


Continuing with the info-mercial, David Frackelton Gleason, who poses as
'Eduardo', and whose employer, Univision, has an interest in HD/IBOC, wrote:

"D Peter Maus" wrote in message
...
IBOCcrock wrote:




What's not acknowledged is that FM failed. Twice.


It's a little more complicated. The first time FM started, it was just
months before W.W. II, and stations with licences for the old 46 mHz band
could not get gear due to wartime rationing. The few that got ont he air ran
into the issue that being a non-network independent station meant playing
recordings, and running afoul of Petrillo and the AFM thugs who tried for
decades to keep recorded music off the radio.

After the War, the band changed to the current frequencies. By 1950, there
were 1000 stations on the air. By 1960, nearly half had been surrendered to
the FCC. The issue was the crisis in AM in the 50's, when TV forced radio to
drop the drama and entertainment mode and change to music, leaving very
little for FM to do to set itself apart.

The 1960 introduction of stereo was a flop... it took 3 years to get 100
stations on in stereo.

Before it didn't. FCC mandates were in part responsible.


That was part. The 1967 drop dead date on discontinuing of simulcasting was
a catalyst but not the cause of a new opportunity for FM. What really made
the difference was the polarizing of Top 40 audiences into fragments or
segments, hard rock, pop and AC... even oldies. This allowed some FMs to
take the new fragments and parlay them into a format. The first oldies
stations happened the next year, and progressive or free form rock stations
sprung up all over. "Chicken Rock" or AC came shortly after, and pop
oriented CHR started in the 1971-1972 period with WMYQ, WDRQ, KSLQ and
others like WERC-FM being among the first 4 or 5 FM only CHRs.

There's been a huge investment in this technology. There's been an FCC
mandate that all new modulation schemes be digital. And there's been a
half a billion dollars spent in promotion.


Actually, there has been less than $5 million spent on promotion. The rest
of the HD Alliance "spending" is in spots on the Alliance members' own
stations. In essence, this is a very low cost opportunity.

The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's far
from over.


This we agree on. And its success is not needed for FM in the short term,
but it could have had some effect on saving FM from death.


Damn! All those years you mention were way before you adopted the 'Eduardo'
shtick in 2000.



Brenda Ann November 22nd 07 09:22 PM

Latest e-mail about IBOC
 

"D Peter Maus" wrote in message
...

FM failed. Twice. The public didn't care. There was virtually no uptake.

Look at it now.


FM didn't require people to throw out their old radios and buy new ones. FM
didn't interfere with existing AM service.

Color TV took 15 years to catch on.

Look at it now.


Color TV didn't require people to throw out their B/W sets and buy an
expensive new color set. Color TV didn't interfere with existing B/W
television services and was still viewable on existing B/W sets.



David Eduardo[_4_] November 22nd 07 10:14 PM

Latest e-mail about IBOC
 

"Brenda Ann" wrote in message
...

"D Peter Maus" wrote in message
...

FM failed. Twice. The public didn't care. There was virtually no
uptake.

Look at it now.


FM didn't require people to throw out their old radios and buy new ones.


It didn't? How did you listen to FM on an AM radio. Similarly, HD does not
require anyone buy a new radio unless they want to... the analog signals
continue to be broadcast. Of course, you had the choice of simply not buying
an FM radio, which is what 99% of the people did for the first 25 years of
FM broadcasting.

Color TV didn't require people to throw out their B/W sets and buy an
expensive new color set. Color TV didn't interfere with existing B/W
television services and was still viewable on existing B/W sets.


Just as current radios will continue to receive analog signals.



dxAce November 22nd 07 10:18 PM

Latest e-mail about IBOC
 


David Frackelton Gleason proved yet again that he's dumber than a rock and still
poses as 'Eduardo' and wrote:

"Brenda Ann" wrote in message
...

"D Peter Maus" wrote in message
...

FM failed. Twice. The public didn't care. There was virtually no
uptake.

Look at it now.


FM didn't require people to throw out their old radios and buy new ones.


It didn't? How did you listen to FM on an AM radio. Similarly, HD does not
require anyone buy a new radio unless they want to... the analog signals
continue to be broadcast. Of course, you had the choice of simply not buying
an FM radio, which is what 99% of the people did for the first 25 years of
FM broadcasting.

Color TV didn't require people to throw out their B/W sets and buy an
expensive new color set. Color TV didn't interfere with existing B/W
television services and was still viewable on existing B/W sets.


Just as current radios will continue to receive analog signals.


Along with the QRM, oh faux one!



IBOCcrock November 22nd 07 11:40 PM

Latest e-mail about IBOC - fe de errata
 
On Nov 22, 3:33�pm, "David Eduardo" wrote:
"David Eduardo" wrote in message

...



Fe de errata...

This we agree on. And its success is not needed for FM in the short term,
but it could have had some effect on saving FM from death.


That should be "saving AM" and not FM.


No, it is the music-related FMs that are screwed - news/talk/sports on
the 50KW AMs is alive and well. AM -HD will destroy AM with adjacent-
channel interference and poor coverage. Most 60kw AMs are rated #1, or
in the top-5.

IBOCcrock November 22nd 07 11:42 PM

Latest e-mail about IBOC
 
On Nov 22, 3:40*pm, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 22, 11:38 am, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 10:52 pm, D Peter Maus wrote:
IBOCcrock wrote:
On Nov 21, 2:07�pm, "David Eduardo" wrote:
"IBOCcrock" wrote in message
...
On Nov 21, 2:00 pm, "David Eduardo" wrote:
"D Peter Maus" wrote in
...
� �About 90% of the population still listens to the radio. �Even those
with access to, and regular use of, other technologies.
Actually, it is over 95%. Roughly the same as it was in 1965.
2005 2006 2007 2008 2009 2010 2015 2020
Ah, you called Miss Cleo. Ask what Google stock will be at, will you?
In the mid-60's, pundits said FM would never make it and radio would die due
to TV. Those predictions are as accurate as yours. The satellite numbers are
totally bogus, as sat radio has hit a brick wall on new subscriptions and
the churn rate is huge after the free trial offers expire.
Poor argument - the 1960's didn't have cell phone/streaming, Satellite
Radio, the Internet, Internet Radio, etc...no nearly the same
situation Bud!
* *What's not acknowledged is that FM failed. Twice.
* *Before it didn't. FCC mandates were in part responsible.
* *Don't underestimate the power of commitment.
* *There's been a huge investment in this technology. There's been an
FCC mandate that all new modulation schemes be digital. *And there's
been a half a billion dollars spent in promotion. The point is not that
HD's success is assured, but rather that HD's demise is not assured
either. This is not going away anytime soon. It may go away, but it's
far from over.
* *And the forces that have sway are in a good position to make it a
full-on madated conversion.
* *If you really want to fight this, you'll not be successful by
reporting it's premature demise.- Hide quoted text -
- Show quoted text -
You keep repeating the same rhetoric over and over again.
* *I keep repeating the same points because you keep ignoring the most
important parts of the argument....1) regardless of the market uptake of
this technology, the investors, the FCC and the stations involved are
committed to it. They may not be able to make it successful, but they
will not let it go easily. Even if IBOC goes no further than AM stereo,
they're simply NOT going to let it go. Not after all the money that's
been spent.


* *If IBOC is to die, it will die slowly, and over a long period of time.


Stations


will tire of the internal costs associated with running HD/IBOC, and
with no ROI ever possible from total consumer apathy, stations will
tire of paying the on-going fees to iBiquty. Stations refuse to invest
in it, Gen Y thinks the concept is lauable, old consumers don't want
it, and retailers can't sell it.
* *All of which is true. But the boat is in the water. They're not going
to just abandon ship. Not after all the costs of launch. *Radio,
iBiquity, and yes, FCC, will hang onto this for as long as they think
they can turn it around. Remember, AM stereo was a dud, too. With
international uptake. And it took 20 years to die.


* *FM failed. Twice. The public didn't care. There was virtually no uptake.


* *Look at it now.


* *Color TV took 15 years to catch on.


* *Look at it now.


* *We're only at the very beginning of the process marketing IBOC
technology. If it's not working, but there are enough people driving
this who think that it can be made successful, they'll keep flaying the
horse until there's nothing left before they give up. And then blame
DXers for the failure.


* *Even if it cannot be made successful, IBOC will take years to die.
iBiquity has laid out a 5 to 8 year plan...near to a decade, just to
break even. Even if they hit the target, that's only the break even
point. From there, it will take years to build real growth. Or, if not
successful, it will take years for stations, and investors to give up on
the money they've thrown at this issue and finally give up and go away.


* *FM failed twice. And once it caught on, took nearly two decades to
become what it is. 40 years is a long time to keep swinging....and yet
FM, backed with a lot of creative thinking, and two FCC mandates became
successful 4 decades after launch.


* *And the only one driving FM for the first 10 years was Edwin
Armstrong. There was no public interest. No industry interest. And no
FCC support.


* *IBOC has corporate involvement, industry support, and the FCC's
mandate that all new modulation schemes be digital.


* *It's not going to simply go away.


The FCC learned from the AM Stereo


debacle and will not mandate a shutoff of analog radio.
* *Don't count on that, either. They didn't learn anything from AM
Stereo. *HDTV was supposed to be a market choice, too. Totally voluntary
uptake. And no talk of turning off the NTSC broadcast until and unless
85% of each market had moved to digital TV. And this was to be done
market by market, allowing market forces to make the decisions.


* *Well, that didn't work. Public interest was low. And new digital
services wanted the spectrum. And they were willing to pay huge dollars
for it.


* *So, there was an FCC mandate. And now digital TV uptake is strong. I
just added an ATSC tuner to my own system. I now have digital
over-the-air TV. 30 channels of it. (without an HDTV--btw.) NTSC TV is
going away in a little over a year, and the uptake of digital TV
technology is brisk. Resulting in a faster conversion, improved
technology, and much lower prices.


* *IBOC offers the opportunity for more stations, conditional
access...read that 'subscription radio,'... FCC benefits with more
licensing and process fees...stations see an end to dictatorial
advertisers...they're highly motivated to make IBOC work. No matter what
it takes. And what it may take is an FCC mandate.


* *Again, HDTV was to be market driven. FCC specifically said there
woudl be no HDTV mandate. Now, there's a mandate. Don't think it can't
happen with Radio. There are too many salivating to get it done for that
not to be an option.


* *IBOC. It certainly doesn't look good now. You and I agree there. The
public is not interested. Costs of implementation are a sore point for
broadcasters. iBiquity fees are absurd. We agree here.


* *And nobody is liking where this is going. Not the public. Not the
industry. We agree here, as well.


* *But there are too many historic examples of new technology
implemetation...even implementation badly executed...that have been
turned around by changing the rules.


* *FM benefitted from two FCC mandates. HDTV was mandated into life.


* *History has shown us that FCC can and will mandate what they believe
needs to be mandated. Even if reversing previous decisions to do it.


* *And as far as *the spectrum issue is concerned...digital broadcasting
frees up more local spectra. More stations, more FCC revenues. They've
got a financial interest in this too.


* *And the MW broadcast band is being eyed for low bitrate digital
services. There is spectrum pressure in favor of IBOC, just as there is
* HDTV.


* *An FCC mandate is not out of the question.


* *So, take a step back and look at the bigger picture. IBOC isn't
working. You're right about that. We agree. This is a boondoggle. And
it's an expensive boondoggle.


* *But that's only the picture right now.


* *There is too much history to suggest that with this much support in
the industry, with this much money spent, with this much motivation on
the part of broadcasters AND FCC....there is just too much historic
evidence to make the claim that IBOC will just go away.


* *It may fail. But it will not just go away. It will peter out, and
peter out and peter out....just like AM Stereo...and it will take more
than a decade to do it.- Hide quoted text -


- Show quoted text -


"regardless of the market uptake of this technology, the investors,
the FCC and the stations involved are committed to it... There is too
much history to suggest that with this much support in the industry,
with this much money spent, with this much motivation on the part of
broadcasters AND FCC....there is just too much historic evidence to
make the claim that IBOC will just go away. *It may fail. But it will
not just go away. It will peter out, and peter out and peter
out....just like AM Stereo...and it will take more than a decade to do
it."


In response to you, here is the FCC's stance on HD/IBOC:


“4/4/07 - FCC: Market to Decide Fate of HD Radio”


"Other coverage of the FCC's decision notes that iBiquity, the
proprietor of HD Radio, reacted in a manner like they exhal[ed] a sigh
that's been held in for several years. Though it appears that the FCC
has stopped short of a full-on, enthusiastic endorsement of the
technology, it has removed all marketplace barriers to its
proliferation. I don't believe this is because the FCC thinks it's the
best DAB technology available, but it is the horse that the broadcast
industry has its money on. We'll now see whether that bet is a good
investment or not, and we'll be forced to learn the hard way whether
the technology's shortfalls are as egregious as feared. Marketplace
forces are not inexorable, and radio's digital transition will most
likely take a decade or more to really take hold."


http://www.diymedia.net/archive/0407.htm


You obviously need to do more research, before you hysterically blow
unsubstantiated opinions out of your arse. With no consumer interest
after at least two years (really 5 years since HD has been
broadcasting), HD/IBOC will never take-hold. The FCC is not interested
in freeing-up the broadcast bands, as with TV, for auction. Automakers
have no interest in HD/IBOC, just as with the general public - nothing
can force consumers or automakers to buy/install HD radios. Who in
hell cares about listening to radio anymore, except for radio-geeks,
and incidental listening to/from work.


iBiquity will be looking at exit stratagies in the near-futu


"IBiquity sees digital radio signaling changes to come"


"The company has yet to turn a profit and does not expect to do so in
2007 or 2008, Struble said... Mass marketing and consumer adoption is
the last hurdle, Struble said... Representatives of investment firms
that have spots on iBiquity's board of directors could not be reached
for comment, but Struble said they are excited about the progress the
company is making. The focus is not on exit strategies yet, he said."


http://tinyurl.com/3don5y


If you look at my blog, I have acquired far more HD/IBOC knowledge,
over 2 years, than you could ever dream about:


http://hdradiofarce.blogspot.com/


* *With all due respect, no, you don't.


By your ignorant rants, yes I do!


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