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Radio Listening Declines
What a shock not really... I guess corporate radio kills the golden goose?
From Today's Inside Radio http://www.insideradio.com: Summer book Persons Using Radio (PUR) numbers declined to their lowest level since Arbitron began keeping statistics in Fall 1998. Radio usage dropped in every cell except 50-54s. Steepest declines continue to be among teenagers and young adults, as their attention is increasingly diverted to other media. That's especially true among males, with Men 18-24 and 18-34 cells posting the biggest year-over-year declines. But the crowded media world is also taking a toll on the 25-54 money demo, which fell 15.1-14.9. There's also a disturbing trend among female demos. In the Summer book not a single female cell saw an increase in listening. All but two (50-54 and 65+) declined. Compare that to male demos. While older women mirror the trend of listening less, the Summer book shows Men 45-64 were listening to the radio more. As I wrote yesterday http://www.hear2.com/2007/11/radios-perfect-.html: Listener who grow up with access to digital media are forever changed. They will not "grow into" us - we must "grow into" them. Or else the radio will eventually become your father's Oldsmobile. November 14, 2007 in Radio's Future | Permalink http://www.hear2.com/2007/11/radio-listening.html | Comments (2) http://www.hear2.com/2007/11/radio-listening.html | TrackBack (0) http://www.hear2.com/2007/11/radio-listening.html Recorded music sales hit the skids Estimates eMarketer http://www.emarketer.com/Article.aspx?id=1005605&src=article1_newsltr: Worldwide spending on recorded music will actually decline-falling from $31.8 billion in 2006 to $26.2 billion in 2011. That's not just CD's, that's ALL recorded music, including digital music. And that's despite lots of new digital ways and forms to buy music. No doubt because of the new ways and forms to steal it. |
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