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#7
November 29th 07, 02:05 PM
posted to rec.radio.shortwave
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You Know Radio Is In Big Trouble When...
David Eduardo wrote:
"David" wrote in message ... wrote: "You Know Radio Is In Big Trouble When..." You cannot compete with the portable music players with research based, demographically targeted musical playlists. People doing the audience research are morons. They are the ones who destroyed music radio. Research is just asking listeners what they want. If radio in general hopes to survive they must be hipper and much more radical. They must vigorously fight the stupid profanity rules and play unabridged music and they must challenge the intellect when doing spoken word. That is really going to make a difference... swear and play songs people have never heard before. No. Play "Who Are You", or "Money" without awkward gaps. Hire real music directors with good instincts to break new artists. One of the main failings of commercial radio is that they don't play new stuff. |
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