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On Feb 4, 6:39Â*pm, D Peter Maus wrote:
IBOCcrock wrote: On Feb 4, 4:33�pm, D Peter Maus wrote: IBOCcrock wrote: Doubtful, that there would ever be a mandate: � �Don't count it out. FCC also said there would no digital only mandate for DTV, too. Have you heard about Feb 17th, 2009? � �The ONE thing we've been able to count on from FCC for some years, now, is that they will do whatever it takes to maximize the confusion, inconvenience, and abandonment of the broadcast consuming public to the benefit of special interests. � �Sanity is no longer in FCC DNA and hasn't been since before they cut the balls off the AM Stereo momentum. � �"To serve in the public interest as a public trustee," isn't even paid lip service anymore. It's about the broadcaster. Not the public interest. � �It has been the goal of iBiquity and broadcasters in general to make this move to all digital service. There have been decades of technological development. Billions in investment. If HD Radio does not catch on with the listening public, there will be enormous pressures on both the Congress and FCC to move forward with an all digital mandate. � �Don't think it can't happen. Don't believe their denials. They've denied before. And done it anyway. This is a political agency, beholden to a Congress in turn beholden to very high dollar special interests. An FCC promise is meaningless. " Â* Don't count it out. FCC also said there would no digital only mandate for DTV, too. Have you heard about Feb 17th, 2009?" Several reasons support this decision. First, unlike television licensees, radio stations are under no statutory mandate to convert to a digital format. Second, a hard deadline is unnecessary given that DAB uses an in-band technology that does not require the allocation of additional spectrum. Thus, the spectrum reclamation needs that exist for DTV do not exist here. Yea, I do count it out, Grim Reaper! Â* Â*You're addressing everything but the point. Â* Â*1) If there is no significant uptake in HD technology, only a mandate from the Congress/FCC can save it. Â* Â*2) The money behind HD has powerful lobbying efforts in Washington that have made many of the decisions about HD deployment possible. Â* Â*3) If there is no sigificant uptake in HD technology, the money behind HD will have every reason to lobby Congress/FCC to a mandate. Â* Â*4) There was also no mandate to update television to digital technology. It was all to be 'voluntary' and market driven. Expectations were that the public would suck up HD TV receivers at record rates, and that analog would be turned off only at 85% of market penetration. And that was to be market by market. There were no mandates. However, the market didn't respond, in precisely the same way the market hasn't responded to HD. A mandate was necessary to drive conversion and speed the uptake of DTV technology. Â*It wasn't until the mandate...it wasn't until the date was set and publicized...that DTV sales blossomed. Â* Â*5) This hasn't been lost on the money behind HD radio. Â*The very same people who have been talking about all-digital broadcasting since before HD was implemented are the same people talking about mandates, today. Â* Â*6) FCC said more than a decade ago, that all future modulation schemes for broadcast be digital. They are committed to it. FCC, as much as the money behind HD radio, is motivated to encourage HD technology uptake. Which includes a mandate. Â* Â*7) Broadcasters are salivating at the possibility of finally achieving the holy grail of broadcasting since the industry began 80 years ago--subscription radio. Â*Conditional access with IBOC technology is currently under test. Broadcasters now are highly motivated to petition FCC for a mandate, as well. As well as the savings of shutting off the analog transmitters. Â* Â*And, 8) Take a look at the frequency allocations for DTV. You may be surprised at where those frequencies fall. Â* Â*Do not count out a mandate to save HD Radio. There is every precedent, Â*and every reason to believe that FCC will reverse their stated position on HD Radio. Too many people are too interested in seeing this happen. The money behind HD radio, broadcasters, have powerful lobbying efforts committed to just that. The FCC also has an interest in HD Radio to meet its own goals. And FCC has reversed such a position before. Ruling out this possibility is turning a blind eye to reality. Â* Â*You're committed to reminding everyone here that IBOC is failed technology, and that HD Radio is dead. You may be right. But you may close your blind spot to the reality that there's much too much money invested here to let this go quietly. And since the HD Alliance can't seem to get their head out of their ass long enough to begin to market this product effectively, encourage sales at the local level, promote product infusion into the marketplace or the creation of new programming content to drive listeners to HD Radio, they must have an ace up their sleeve to make this happen. Â* Â*An FCC mandate would be the Ace of Spades for that card. Â* Â*This is going to be a protracted fight. HD isn't happening in the marketplace. But it's not going down without a fight, and won't be disappearing anytime soon. There are just too many forces involved for that to happen.- Hide quoted text - - Show quoted text - The UK has been threatening to turn off analog, yet look what happened: "Report: Future Of U.K. Digital Radio May Be Bleak" "LONDON -- January 30, 2008: A report from Enders Analysis found that digital audio broadcasting, or DAB, is in trouble due to the high cost of transmission and slow revenue growth, U.K. newspaper the Guardian reports." http://www.radioink.com/HeadlineEntr...&pt=todaysnews It's over for digital terrestrial radio: "Germany flicks off-switch on DAB" "Part of the problem is that analogue FM never went away and most people didn't seem to care for the clear digital-quality sound, and were left nonplussed by such benefits as easy tuning and message displays with song names and titles. DAB is struggling almost everywhere in Europe." http://www.theregister.co.uk/2008/01...tches_dab_off/ "Digital Radio in Canada" "The Commission is very concerned about the stalled DRB transition. Roughly 15 of the 76 authorized stations (including the digital-only operation in Toronto) are not on the air. Some stations that once operated have since ceased operations. Few recievers have been sold, and there is no interest in expanding DRB service beyond the six cities where it exists." http://americanbandscan.blogspot.com...in-canada.html |
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