"D Peter Maus" wrote in message
...
David Eduardo wrote:

Arbitron does not use ADIs any more, and has not for about 15 to 18
years. They use DMAs, same as Nielsen. Nobody uses ADIs any more,
particularly since Arbitron does not do TV surveys. Arbitron reports are
based on MSA, or metro survey areas, and twice a year you can also get,
if you pay for it, DMA data... it is not released to the trades, ever.
And buyers never ask for it. The PPM apparently will not use DMA data at
all.


I wasn't talking about ratings, Buckwheat. I was referring to reception
of a portable device at distance with simple antenna and sophisticated
technology. Precisely describing and experience with an add-on feature to
a device, as you had attempted to present. The use of the term was
entirely appropriate to my context.


Sorry, but ADI's ceased to be used decades ago, and since population is
dynamic, and no ADI has been redefined, the old definitions are obsolete.
Using an obsolete term for a rapidly changing population base is absurd. Do
you measure weight in stones and volume in cubits?

What's almost laughable, is that here I was agreeing with you, and you
chose to attempt to micromanage the conversation and start an argument.

I find it indescribably ludicrous that we would agree on anything.

Once again, proving my previous points for me.

For someone who asserts that his official duties include listening, you
really don't seem to be interested in what's actually being said to you.

Not by you, at least.