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#34
February 15th 08, 11:24 PM
posted to rec.radio.shortwave
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Most Regular AM/FM Radio Listeners Can Be Grouped Into . . .
David Eduardo wrote: "RHF" wrote in message ... On Feb 15, 8:19 am, "David Eduardo" wrote: - We have street teams out there every day talking to listners - of our stations. Despite cuming 2 million New Yorkers, - we have not heard one complaint of interference inside our - protected contours other than the routine "when my radio - is near my computer...." or "when mom puts on the tv...." - that we all have heard for the last few decades. d'Eduardo - What would you expect -if- Your Target Audience is Spanich Speaking Radio Listeners; where the Number of Spanish Radio Stations "Choices" in a Metro Area is : One, a Couple, or very Few. Actually, in NY the choices are 4 FMs and two fulltime AMs, plus several more at the edges of the metro, such as an AM and FM in Suffolk County. All and all, there are about 9 of them. A 'Sample' Size that has Attributes and Charateristics that do not align and correspond with the Greater non-Spanish Speaking Population {English Speakers} Most Spanish speakers are also English speakers in the NY metro. About two thirds of NY Hispanics also listen to English staitons. And NY is 20% Hispanic... one out of ever 5 people. who have a Greater Number of Radio Listening Options and more Freedom of Choice across the AM and FM Radio Bands. With the stations that exist in Spanish, the major formats are covered, although only once each... not seversal times over such as happens in the English language station array. Most of your Radio Listeners would 'Fit" into Groups # 1 or # 2. Most Regular AM/FM Radio Listeners Can Be Grouped Into : Group # 1 - The Single (1) Radio Station Listeners : The Reality is that a very large number of Radio Listeners are Single (1) Station Listeners. Their Radio is Tuned to One 'Local' Radio Station and that's that. Untrue. I was discussing this with Arbitron today, and the percentage of single station listeners is less than 1%. Most single station listeners are evangelicals who do not listen to secular radio, only the evangelical station. In NY, the average person listens to at least 3 radio stations during the course of a week, with 6 to 7 being the high end. Group # 2 - The Few (3~4) Radio Station Listeners : This to is a very large Group of Radio Listeners and they will usually have a newer AM/FM Radio with Five (5) Presets per Band. Normally They Listen to One to Two of those 'Local' Radio Stations on each of the AM and FM Radio Bands. Wrong again. While the 3 to 4 station range is normal, most in home and at work radios have no presets. Younger listeners (under 35 to 40) will listen to all FM, and those in the 35-54 range probably 2 to 3 FMs and an AM. Over 55, the split is more even with AM and FM. Women tend to listen to more FM, and ethnic groups like Bkacks and Hispanics use practically no AM. Group # 3 - The Hourly {Minute-by-Minute} Radio Listener This to is not as large a Group of Radio Listeners and they are always changing the Radio Station that they are Listening to; and seeking out something interesting to hear. For them Seventy Plus (70+) Radio Station PreSets {Memories} are not enought. This trait almost entirely affects males in the teen and 18-24 bracket, who have three to five stations that play the music they like, and between which the switch when in the car where they have buttons on the radio. These listeners are not very common. Faux Hispanics are not very common either! |
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