On Feb 15, 3:18*pm, "David Eduardo" wrote:
"RHF" wrote in message

...
On Feb 15, 8:19 am, "David Eduardo" wrote:

- We have street teams out there every day talking to listners
- of our stations. *Despite cuming 2 million New Yorkers,
- we have not heard one complaint of interference inside our
- protected contours other than the routine "when my radio
- is near my computer...." or "when mom puts on the tv...."
- that we all have heard for the last few decades.

d'Eduardo - What would you expect -if- Your Target Audience
is Spanich Speaking Radio Listeners; where the Number of
Spanish Radio Stations "Choices" in a Metro Area is : One,
a Couple, or very Few.

- Actually, in NY the choices are 4 FMs and two fulltime AMs,
- plus several more at the edges of the metro, such as an AM
- and FM in Suffolk County.

"plus several more at the edges of the metro"

d'Eduardo - OK so now you are including Radio Stations
BEYOND . . . the Service Contours

Let Us All Take A Deep Breath Before We Start . . .
ROTF LOBO ~ RHF

All and all, there are about 9 of them.

A 'Sample' Size that has Attributes
and Charateristics that do not align and correspond with the
Greater non-Spanish Speaking Population {English Speakers}

Most Spanish speakers are also English speakers in the NY metro. About two
thirds of NY Hispanics also listen to English staitons. And NY is 20%
Hispanic... one out of ever 5 people.

who have a Greater Number of Radio Listening Options and
more Freedom of Choice across the AM and FM Radio Bands.

- With the stations that exist in Spanish, the major formats
- are covered, although only once each... not seversal times
- over such as happens in the English language station array.

That's Called Limited "Choice" -versus- Maximum "Choice" :
"Your Sampling" applies to "Your Sample"; and can not be
applied to the Greater Polulation with any Degree of Certainty.

Most of your Radio Listeners would 'Fit" into Groups # 1 or # 2.
Most Regular AM/FM Radio Listeners Can Be Grouped Into :

Group # 1 - The Single (1) Radio Station Listeners :
The Reality is that a very large number of Radio Listeners
are Single (1) Station Listeners. *Their Radio is Tuned to
One 'Local' Radio Station and that's that.

- Untrue. I was discussing this with Arbitron today, and the
- percentage of single station listeners is less than 1%.

A - The They {Arbitron} must not Count Business and Work Place
Radio Listeners : Where it is One Radio Station "Only" All Day
Every Day. {The Shop Radio / Cafe Radio}

Have then give you some numbers specific to Work Place
Radio Listening. I spent 30 Years Five Days a Week
for 8 Hours a Day having the Choice of One Radio Station
to Listen To; that is when I could listen to a Radio at all.

B - Drive Time Radio "Traffic and Weather" is usually a One
Radio Station "Only" Time of Day for Many/Most Commuters :
What Does Arbitron Have To Say About That ?
? Is that "Included" in the One Percent (1%) ?

- Most single station listeners are evangelicals who do not
- listen to secular radio, only the evangelical station.

Like the 'segue' to bashing Christian Evangelical Radio Listeners :

While your Taget Audience Speaks Spanish -remember-
The Christian Evangelical Radio Listeners Speak "GOD" )

EWTN "Catholic Radio" should also factor in to that Group
of One Radio Station 'Only' Listeners.
{o: OK - Only the Pope Nose }

- In NY, the average person listens to at least 3 radio stations
- during the course of a week, with 6 to 7 being the high end.

Sounds About Right.
{Most likely applies to many/most Metro Areas.}

Group # 2 - The Few (3~4) Radio Station Listeners :
This to is a very large Group of Radio Listeners and they
will usually have a newer AM/FM Radio with Five (5)
Presets per Band. *Normally They Listen to One to
Two of those 'Local' Radio Stations on each of the
AM and FM Radio Bands.

- Wrong again. While the 3 to 4 station range is normal,
- most in home and at work radios have no presets.
- Younger listeners (under 35 to 40) will listen to all FM,
- and those in the 35-54 range probably 2 to 3 FMs and
- an AM.
- Over 55, the split is more even with AM and FM.

d'Eduardo - hint, Hint. HINT ! - It was not the type of Radio
{Yes PreSets Make It Easier to Push-a-Button to Tune.}
I was About the Avergae "Being" 3~4 Radio Stations that
the 'majority' of Radio Station Listeners 'Choose' to Listen
to on a Regular Basis; and 97.53% of those Radio Stations
are most likely LOCAL*.
* So for this 'majority' of Radio Listeners IBOC "HD" Radio
Ain't A Problem.

- Women tend to listen to more FM, and ethnic groups
like Blacks and Hispanics use practically no AM.

The 'Inference' being AM/MW Radio is the vestige of :
The All American White Males -aka- Red-Neck Radio*.
* Politely called Conservative Talk Radio

Group # 3 - The Hourly {Minute-by-Minute} Radio Listener
This to is not as large a Group of Radio Listeners and
they are always changing the Radio Station that they are
Listening to; and *seeking out something interesting to
hear. *For them Seventy Plus (70+) Radio Station PreSets
{Memories} are not enought.

- This trait almost entirely affects males in the teen and
- 18-24 bracket, who have three to five stations that play
- the music they like, and between which the switch when
- in the car where they have buttons on the radio.

DANG - There Are A Whole Bunch of Us Here on RRS :
That Are Still Young at Heart and Alive in the Spirit of
Active Radio Listening.

-Or- Maybe You are Calling Us All Immature ? :-{

- These listeners are not very common.

YEP - That Would Be Us - Distant (DX) Listeners Too !
[-: The Un-Common {Discerning} Few :-]

Oops - I am Playing d'Eduardo Ping-Pong !
now you stop that 'rhf' ~ RHF

(OT) : What About : The d'Eduardo "Ping-Pong" Players List ?
http://groups.google.com/group/rec.r...b402a4ed9a106a