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Old February 25th 08, 11:15 AM posted to rec.radio.shortwave
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Posts: 707
Default Eduardo's response to Bob Savage on AM-HD

Quote from: Savage on Yesterday at 02:55:37 pm
So a Salt Lake AM-FM has flipped the order in which it does its legal
TOH breaks from AM-FM to FM-AM and that's supposed to make the case,
that the only thing which will "save" AM is IBOC? Pardon me, but B-
F-
D. Neither this anecdote nor all the pedantic Arbitron and BIA
number-
spinning anyone can concoct will obscure the obvious truth: that if
anything "is on life support" with no prospects but "certain death
the
instant the ventilator is switched off," it's IBOC, not AM radio.

I made no reference to HD. You have such an obsession with HD that
you
are reading it into discussions that don't even mention it.

My point is that, time and again, when traditional news talkers are
moved to FM or simulcast with FM, the 25-54 numbers shoot up
considerably. This, to me, is proof that AM is not viable no matter
how good the programming if listeners under 40 or 45 are desired. FM
reaches two generations who think that AM sounds bad or who do not
even know AM exists.

Again, this has nothing to do with HD. As I have said, HD may help
AM,
but the band may well be beyond salvation.

Quote
Hello? The entire AM IBOC universe consists of 241 US AM stations,
all of which are owned by iBiquity investors with the exception of
about two dozen,

There are less than 250 viable AMs in the top 100 markets. Almost all
of them are HD. That's all that are needed.

Quote
Given the choices for music consumers and the incredible failure of
corporate radio to respond meaningfully to current trends, I think
that - far from being the near-term casualty - AM radio may well be
the "last man standing" in broadcasting as music distribution choices
continue their proliferation.

The slow ratings and PUR declines of the last 20 years is mostly due
to the ageing of AM and that band's inability to replace ageing
listeners with ones under 55. FM is much more stable; AM is sure not
someplace I would invest my money.

http://www.radio-info.com/smf/index....717170.html#ms...

BUT:

"News/Talk/Sports:Radio's Last Bastion"

"Music FMs of any flavor are utterly screwed... Right now -- while
FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio..."

http://ftp.media.radcity.net/ZMST/daily/IS031005.htm

"The Last Days of AM Radio?"

"Sports, all-news and talk programming continue to draw large
audiences to the AM band in most big cities..."

http://blog.washingtonpost.com/rawfi...st_days_of_am_...

"News/Talk/Sports Tops Radio Formats, Interep Analysis Reveals"

"The latest share numbers place the News/Talk/Sports format at the
top, pulling in an average of 17 percent of listenership among
persons
age 12-plus, based on Arbitron figures for total radio listening in
92
continuously measured metros. That share number is even higher than
levels seen last spring, when the war in Iraq began. According to
Interep, more stations than ever are programming News/Talk."

http://www.thenewsletterplace.com/05...9/article4.htm

"Sean Hannity's warning for music-oriented Radio: Music radio is
going to be in trouble."

So said radio talker and Fox News host Sean Hannity this week at
Arbitron's consultant fly-in.

"In five years when every car has an iPod connection and you can
listen to anything you want, what is music radio going to do?"

I have long argued (and many others have likewise taken up the cause)
that what's between the records becomes more, not less, important as
our sound-alike competition multiplies and new channels of
distribution make their way into home, work, and car - populated by
content that is not owned, produced, sold, licensed, or monetized by
anyone in the radio industry.

Sean is dead right on this point.

Within five years we'll see diminishing ratings on sound-alike music-
oriented FM's. And radio will enter a new age of non-music
programming.

Not necessarily talk. But not particularly music.

The spoils will go to those who create the experiments now. While
it's fine for our industry to reward the successes of those who do
the
obvious and succeed, shouldn't we also reward those who take the
kinds of chances that are necessary for the long-term vitality of
radio?

The AM radio style of political talk is only one facet of what will
fast become a burgeoning trend towards non-music.

http://www.hear2.com/2007/12/sean-hannitys-w.html

The music-oriented FMs are utterly screwed!
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Old February 25th 08, 08:47 PM posted to rec.radio.shortwave
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First recorded activity by RadioBanter: Jun 2006
Posts: 8,652
Default IBOC : Eduardo's response to Bob Savage on AM-HD

On Feb 25, 3:15*am, IBOCcrock wrote:
Quote from: Savage on Yesterday at 02:55:37 pm
So a Salt Lake AM-FM has flipped the order in which it does its legal
TOH breaks from AM-FM to FM-AM and that's supposed to make the case,
that the only thing which will "save" AM is IBOC? *Pardon me, but B-
F-
D. *Neither this anecdote nor all the pedantic Arbitron and BIA
number-
spinning anyone can concoct will obscure the obvious truth: that if
anything "is on life support" with no prospects but "certain death
the
instant the ventilator is switched off," it's IBOC, not AM radio.

I made no reference to HD. You have such an obsession with HD that
you
are reading it into discussions that don't even mention it.

My point is that, time and again, when traditional news talkers are
moved to FM or simulcast with FM, the 25-54 numbers shoot up
considerably. This, to me, is proof that AM is not viable no matter
how good the programming if listeners under 40 or 45 are desired. FM
reaches two generations who think that AM sounds bad or who do not
even know AM exists.

Again, this has nothing to do with HD. As I have said, HD may help
AM,
but the band may well be beyond salvation.

Quote
Hello? *The entire AM IBOC universe consists of 241 US AM stations,
all of which are owned by iBiquity investors with the exception of
about two dozen,

There are less than 250 viable AMs in the top 100 markets. Almost all
of them are HD. That's all that are needed.

Quote
Given the choices for music consumers and the incredible failure of
corporate radio to respond meaningfully to current trends, I think
that - far from being the near-term casualty - AM radio may well be
the "last man standing" in broadcasting as music distribution choices
continue their proliferation.

The slow ratings and PUR declines of the last 20 years is mostly due
to the ageing of AM and that band's inability to replace ageing
listeners with ones under 55. FM is much more stable; AM is sure not
someplace I would invest my money.

http://www.radio-info.com/smf/index....717170.html#ms...

BUT:

"News/Talk/Sports:Radio's Last Bastion"

"Music FMs of any flavor are utterly screwed... Right now -- while
FMs
are losing the music audience to new media -- satellite radio is
offering more News/Talk/Sports programming than we can fit on AM
radio..."

http://ftp.media.radcity.net/ZMST/daily/IS031005.htm

"The Last Days of AM Radio?"

"Sports, all-news and talk programming continue to draw large
audiences to the AM band in most big cities..."

http://blog.washingtonpost.com/rawfi...st_days_of_am_...

"News/Talk/Sports Tops Radio Formats, Interep Analysis Reveals"

"The latest share numbers place the News/Talk/Sports format at the
top, pulling in an average of 17 percent of listenership among
persons
age 12-plus, based on Arbitron figures for total radio listening in
92
continuously measured metros. That share number is even higher than
levels seen last spring, when the war in Iraq began. According to
Interep, more stations than ever are programming News/Talk."

http://www.thenewsletterplace.com/05...9/article4.htm

"Sean Hannity's warning for music-oriented Radio: Music radio is
going to be in trouble."

So said radio talker and Fox News host Sean Hannity this week at
Arbitron's consultant fly-in.

"In five years when every car has an iPod connection and you can
listen to anything you want, what is music radio going to do?"

I have long argued (and many others have likewise taken up the cause)
that what's between the records becomes more, not less, important as
our sound-alike competition multiplies and new channels of
distribution make their way into home, work, and car - populated by
content that is not owned, produced, sold, licensed, or monetized by
anyone in the radio industry.

Sean is dead right on this point.

Within five years we'll see diminishing ratings on sound-alike music-
oriented FM's. And radio will enter a new age of non-music
programming.

Not necessarily talk. But not particularly music.

The spoils will go to those who create the experiments now. While
it's fine for our industry to reward the successes of those who do
the
obvious and succeed, shouldn't we also reward those who take the
kinds of chances that are necessary for the long-term vitality of
radio?

The AM radio style of political talk is only one facet of what will
fast become a burgeoning trend towards non-music.

http://www.hear2.com/2007/12/sean-hannitys-w.html

The music-oriented FMs are utterly screwed!


I B OC'Deed and Half-Crocked = 1.2.3.4.x
-and now- Pocket Radio = 1.2.3..x
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