On Mar 1, 4:22�am, Rfburns wrote:
�Second Time Around (02/04/08)
Back For A Second Stint As CBS Radio's Leader, Dan Mason Has A Mission
For His Company -- And His Industry

"RI: The HD Digital Radio Alliance for the second year in a row was
radio's top advertiser, but there remains a lot of question about
whether those spots are driving consumers to buy the receivers. After
two years and over $400 million in ad time, why isn't there more
impact?
DM: I used to work for Ibiquity -- they were my clients in the
consulting world -- and I went all over the country doing HD seminars
and talking about HD Radio. In 2003, I went to Los Angeles to do a
seminar to the radio industry about HD, and only one person came --
and
that was an Infinity engineer who dropped by to say hello! How could
there be a full seminar in Los Angeles that no one attended? But, fast
forward to 2007 and look at the progress we've made: From 2003 when no
one came, the industry has made a lot of progress. Especially the
announcement Ford made about installing HD radios in their cars. If
you take a snap shot today, this has come from ground zero the past
two years. Don't look back, because that's an unfair comparison."

Dan Mason is being sent out to patch holes in the sinking iBiquity
ship. �And the spin goes on and on.

jw

iBiquity can spin all they want, but maybe there are 100,000 HD radios
in circulation. You can bet, that 80% are owned by "trade" people and
radio-geeks. Unfortunately, Ford is stuck with HD Radio, as they have
an agreement with iNiquity. Meanwhile, Chrysler will be installing
WiMax in a couple of years - you can bet, that other car manufacturers
will follow. No HD chipsets necessary!