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The movie industry thrives because movie goers still must walk into a
theater to view the latest block buster movie! Yes you can sit back and wait a few months to watch the release on DVD or HBO or such services. But people still view going out to the movies as entertainment and will pay the price for admission to see the latest release from Hollywood. Also producers know to keep people interested their products must wow customers! And their content must be better than good! When a new song is released I can hear the artist anyplace. I can buy the CD from any store or download it from the Internet. Music and the content of radio is now available everywhere. The Internet, satellite radio, cell phones Am/FM HD 1 & 2 and wireless Internet access. with more gadgets to follow I'm sure. And with the exception of a few rare shows or personalities most radio stations sound the same. And forgive but where's the wow factor for HD radio? This is their big release! their big hit! HD is radio's future and what we have is more of the same but it sounds a little better. You can't even walk into Best Buy and hear a dozen or so great sounding stations. You're lucky if you can receive one. I'm not wowed... I'm curious but not wowed to part with $200.00 or more! Maybe $29.99 but not $200.00 They just don't get it. I've listened to a few Clear Channel HD stations online.. The comedy channel is different. The music stations sound like everything else. They're not investing in personalites or marekting their stations.. Do people still want to listen to fun creative radio personalites? maybe not. Radio revenues have been flat for years. 1% growth is no growth. And recently revenues have gone backward. It means advertisers have lost confidence and are spending their resources elsewhere. Googles point and click is affordable and advertisers can track their response. Other advertising forms are still healthy and growing Internet revenues are now outpacing radio! Radio is a mature industry and has hit the ceiling. Radio needs to innovate and recreate it self. Doing the same old thing won't work anymore. They'd be better off giving their HD stations to interns and college kids they'd come up with fresh new ideas! Steve Jobs builds better mouse traps and it takes maverick like thinking to cut through the bull and get the job done. |
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