NO DEMAND... IBOC : HD-Radio and the Implementation of Technological Change - Begins in the American Car and Truck
 

HD radio wasn't created because listeners were demanding better sound.
Demand was created by radio, in response to satellite radio. If automakers
can't sell radios because theirs no demand from consumers, how then will
dealers make money from a preimum option?

IBOC : HD-Radio and the Implementation of Technological Change - Begins in the American Car and Truck
 

Telamon you're right! My god I'm agreeing with Telamon.. just shoot me.. LOL

IBOC : HD-Radio and the Implementation of Technological Change - Begins in the American Car and Truck
 

"D Peter Maus" wrote in message
...
HD has failed to deliver on its promise of better audio. And it's never
made a case for content.


Here are some content examples.

Texas. Austin, Houston, Dallas, McAllen., E lPaso. Tejano HD programming on
one Univision station per market, giving these markets their only Tejano
service. Tejano is a music style of third to fourth generation Hispanics in
Texas, and has considerable following, but not enough for a main channel
service.

LA. Amor Celestial. On KLVE HD2, only contemporary Christian all music
format available in LA metro, with signal most usable in the Inland Empire
as well. Has its own studio, not just a computer, with PD, jocks, artist
interviews, etc.

NO DEMAND... IBOC : HD-Radio and the Implementation of Technological Change - Begins in the American Car and Truck
 

"Scooter" wrote in message
. ..
HD radio wasn't created because listeners were demanding better sound.
Demand was created by radio, in response to satellite radio. If automakers
can't sell radios because theirs no demand from consumers, how then will
dealers make money from a preimum option?

It's more than car listening. Only about 30% of radio listening is in the
car.

IBOC : HD-Radio and the Implementation of Technological Change- Begins in the American Car and Truck
 

David Eduardo wrote:
"D Peter Maus" wrote in message
...
HD has failed to deliver on its promise of better audio. And it's never
made a case for content.


Here are some content examples.

Texas. Austin, Houston, Dallas, McAllen., E lPaso. Tejano HD programming on
one Univision station per market, giving these markets their only Tejano
service. Tejano is a music style of third to fourth generation Hispanics in
Texas, and has considerable following, but not enough for a main channel
service.

LA. Amor Celestial. On KLVE HD2, only contemporary Christian all music
format available in LA metro, with signal most usable in the Inland Empire
as well. Has its own studio, not just a computer, with PD, jocks, artist
interviews, etc.




Then, I'm guessing that HD radio sales in Austin, Houston, Dallas,
and McAllen have spiked in response to Tejano HD programming.

No? Hmmmmmm....

You present examples. But you don't show where a case has been made
for content. Thank you for making my point for me.

HD is largely ignored. First because its promise of higher audio
fidelity hasn't materialized, but secondly because there's been no case
made for alternative content.

Let me give you a classic and dramatic example. WLS is unlistenable
at my location in Lake County, well within (what used to be known as)
the WLS Chicago ADI. Low signal, high noise, IBOC interference from out
of market. Unlistenable. I'm not the only one who's noticed.

WLS IS, however available on WZZN's HD-2.

Right there is a ready market for HD.

Has this been ever promoted? Ummmm....no. I know it's there because
the WLS PD told me in a casual conversation at lunch last year.
Otherwise, like everyone else in Chicago, I'd never have known.

No case has been made for alternative content for HD.

If it's there, Brother David, it might be a good idea for someone to
start talking about it.

As I said, HD has been ignored for two reasons. One the promise of
superior audio fidelity, the cornerstone of EVERY HD promo I've heard to
date, hasn't materialized. And second, because a case hasn't been made
for content.

I've said since the beginning, here, that if HD uptake is going to be
increased, it has to be through content.

But content is the one thing absent from HD promotion.

NO DEMAND... IBOC : HD-Radio and the Implementation of TechnologicalChange - Begins in the American Car and Truck
 

David Eduardo wrote:
"Scooter" wrote in message
. ..
HD radio wasn't created because listeners were demanding better sound.
Demand was created by radio, in response to satellite radio. If automakers
can't sell radios because theirs no demand from consumers, how then will
dealers make money from a preimum option?

It's more than car listening. Only about 30% of radio listening is in the
car.




Have anyone but me noticed that David rarely actually addresses a
statement made here. But rather, picks a script that hits one of his
pseudo-statistical drumbeats, and repeats that, without really
addressing the issue.


Kind of makes you wonder if his professional education came at the
Customer Service training seminar at Microsoft.


Sorry, David. As one Brother-in-Sound to another...it had to be said.




memberfdic.

IBOC : HD-Radio and the Implementation of Technological Change - Begins in the American Car and Truck
 

In article ,
"Scooter" wrote:

Telamon you're right! My god I'm agreeing with Telamon.. just shoot me.. LOL

Just calm down and it will pass. You are just experiencing the high from
being on the right side of an issue. It's like riding a bicycle, soon
being right will be a natural feeling.

--
Telamon
Ventura, California

NO DEMAND... IBOC : HD-Radio and the Implementation of Technological Change - Begins in the American Car and Truck
 

In article ,
"Scooter" wrote:

HD radio wasn't created because listeners were demanding better sound.
Demand was created by radio, in response to satellite radio. If automakers
can't sell radios because theirs no demand from consumers, how then will
dealers make money from a preimum option?

Yes, that's it in a nut shell.

--
Telamon
Ventura, California

NO DEMAND... IBOC : HD-Radio and the Implementation of Technological Change - Begins in the American Car and Truck
 

In article ,
D Peter Maus wrote:

David Eduardo wrote:
"Scooter" wrote in message
. ..
HD radio wasn't created because listeners were demanding better sound.
Demand was created by radio, in response to satellite radio. If automakers
can't sell radios because theirs no demand from consumers, how then will
dealers make money from a preimum option?

It's more than car listening. Only about 30% of radio listening is in the
car.




Have anyone but me noticed that David rarely actually addresses a
statement made here. But rather, picks a script that hits one of his
pseudo-statistical drumbeats, and repeats that, without really
addressing the issue.


Kind of makes you wonder if his professional education came at the
Customer Service training seminar at Microsoft.


Sorry, David. As one Brother-in-Sound to another...it had to be said.




memberfdic.

Yeah, I've noticed.

--
Telamon
Ventura, California

IBOC : HD-Radio and the Implementation of Technological Change - Begins in the American Car and Truck
 

"D Peter Maus" wrote in message
...

Then, I'm guessing that HD radio sales in Austin, Houston, Dallas, and
McAllen have spiked in response to Tejano HD programming.

No? Hmmmmmm....

Yes, it has. In the Texas markets we have done station displays in stores
promoting the channels, and estimates are around 20,000 receivers sold in
Houston.

LA is brand new, so we have no data.