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Old April 11th 08, 12:05 AM posted to rec.radio.shortwave
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Posts: 962
Default The End of Local Morning Radio.

Scooter wrote:
I like NPR. In Jacksonville Fl, we have a great NPR station. It's talk, with
national host's but they're also provide more local content than any of the
commerical stations do. Besides you can actually listen.. I like Rush but
every day it's the same thing. Dems & libs suck! it's every day.. Same for
Hanity the same thing every day



Well, maybe if they'd suck less, it wouldn't be a problem

I've heard the NPR station out of Jacksonville, when I was
vacationing in St. Augustine. It IS a most listenable station. Not great
morning radio, but a lot better than the local morning zoos on the
commercial stations. Even the syndicated morning shows get a little
tired, and mighty contrived of late.


Whoopi Goldberg came to the Windy, and a highly rated Melissa Forman
got the boot to make room for Whoopi. And it sucked. Seg two records,
blather for 15 minutes. Not like she said anything of particular
interest...unusual given her background. And she said nothing that
wasn't of interest to Chicago. Just the same generic blather the other
syndicated morning shows offered.

Whoopi didn't last long, and Melissa was invited back. Now, I'm not a
big fan of Melissa Forman, but dammit, at least she knows and
understands Chicago, and can relate to us as someone who lives here.
Whoopi simply didn't relate to Chicago. And her lack of success here
demonstrated how important that is.

I don't think local morning radio is necessarily doomed. At least,
not everywhere. And, in time, local manglement will come to realize that
if you're going to have local-local-local sales emphasis, you're going
to have to have local programming.

David Eduardo is big on reminding us that in the 'Golden Age,' Radio
was networked across the country. And people tuned in to the same shows
at the same time, nationwide. But with the demise of the 1-A's, and the
FCC's mandate that Radio coverage be local-local-local, the trend to
return to network Radio as we've had it, is contrary to every stated
purpose of FCC.

In the end what you get, is locally protected contours that are about
Sales. And nothing else.

 
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