On Apr 12, 10:17�am, "David Eduardo" wrote:
"IBOCcrock" wrote in message

...
On Apr 12, 1:59?am, "David Eduardo" wrote:





"IBOCcrock" wrote in message

...

"Arbitron/Edison study chills the already thin air of HD Radio"

"All you need to know about this research is this: It says relatively
few know about HD. It says that number hasn't gone up. And it implies
that folks are aware of what they care about, not vice versa. It also
strongly suggests this isn't going to change any time soon - as in,
forever."

All involved with HD know it is a long term proposition, not a quick fix..
Since the costs are very low for the top market stations to "do" HD, there
is plenty of time to let more and more receivers get into the market over
the next 5 to 7 years.

iBiquity is running out of funds, and HD Radio has been around for
three years already, with zero consumer interest. As Arbitron stated,
that is not going to change. If HD Radio was going to take-off, it
would have done so, already, and you know it!

iBiquity is fully funded, and in for the long term. Consumer interest will
increase as prices decline.

It took CD players 8 years to get to where a portable was under a hundred
bucks.- Hide quoted text -

- Show quoted text -

"Are you waiting in line for your HD radio?"

"If you lower the price enough, folks will buy the radio."

That's the belief about HD radio that is being stoked in our industry.

And, of course, it's wrong.

At any given price consumers will purchase an item if the desire is
there and if the value of that item equals or exceeds the price being
charged for it. This is basic economics.

For example, if you wanted to be first to own a Sony PlayStation 3
game system, you waited on line for three days for the chance to spend
$600 on one of these babies when the doors opened at Best Buy last
Friday.

And you did it gladly. No discounts required.

Compare that with the industry's attitude about selling new radio
hardwa "Once the price drops below $100, they'll fly off the
shelves."

The more you have to drop your price, the lower the chance people
value what you're selling. And the less likely you are to sell your
wares at any price the maker of those wares finds appealing.

No matter if you're selling HD radios or satellite radios or whatever.

You could, of course, give the radios away (as we have argued), but
then don't pretend that your business plan requires people to buy
them.

Otherwise you will be judged a failure if they don't.

Check out this notice from Sirius about their hot new portable
Stiletto 100:

Due to high demand, we're now taking pre-orders on Stiletto 100. Place
your order today as new shipments are arriving weekly. Orders placed
today are now expected to ship the week of November 27, 2006.
And the price?

$349.99.

http://www.hear2.com/2006/11/are_you_waiting.html

Eduardo - are you really this stupid? Also, if iBiquity was fully-
funded for the long-hall, then they wouldn't be trying to scam J P
Morgan, and the likes, out of $15 million, and having to take out
loans:

"IBiquity Digital HQ expansion to include 82 new jobs"

"A $300,000 loan to iBiquity Digital Corp. from a state economic
development fund helped pay for expansion of the company's Columbia
headquarters."

http://www.bizjournals.com/baltimore...10/daily3.html